by corporate brochure the best forecasts with big data

8/18/2019 By Corporate Brochure the Best Forecasts With Big Data

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Corporate Brochure

The best forecasts with Big Data

Software for data analysis and accurate forecasting


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About Blue Yonder 3Analyzing and Using Big Data 4

Blue Yonder Portfolio 5

Demand Planning 7

Returns Optimization 8

Automated Merchandise Planning 9

Dynamic Pricing 9

Customer Analysis 10

Predictive Maintenance 12

Risk Analysis 13

Software as a Service 14

Quick Assessment 15

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Content

www.blue-yonder.com


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Blue Yonder is the leading software provider for predictive analytics in

Europe. With precise predictions, in real time and cloud-based, Blue Yonder

makes an important contribution to a company‘s success. Blue Yonder

recognizes previously undetected relationships and patterns in structured

and unstructured data.

The software originated in elementary particle physics. At research institutes

like CERN, data quantities in the petabyte range were evaluated every second

in the world‘s largest particle accelerators. Today, many different branches of

industry make use of this capability in various applications.

About Blue Yonder

Our customers

Axel Springer

BGV/Badische Versicherungen

bonprix

Breuninger

Bürgel

Central

Crate & Barrel

dm

dunnhumby

EOS

Heine

Müller

Next

OTTO

Quelle

real,-

Schwab

SportScheck

Vodafone

Witt Weiden

Blue Yonder receives honorsIn 2013, Blue Yonder won the FOCUS Digital Star innovation

award. The award, presented by FOCUS magazine during the

DLD technology conference, acknowledges digital innovation

made-in-Germany that demonstrates promising business

models or exhibits newly developed technology. Blue Yonder is

a three-time recipient of the prestigious Data Mining Cup

award and also the CyberChampions award 2011/12 and the

CyberOne award 2012.

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We analyze data so that you have facts. Organizations store large

quantities of customer, supplier and operational data and new

information is collected in ERP and CRM systems every day. Millions

of sensors that are connected with the Internet or networks, like

mobile equipment, vehicles and cameras, produce and transmit

enormous amounts of data. Smartphones and social networks can

also be added to the list. The Blue Yonder software recognizes

relationships and patterns in structured and unstructured data that

slipped by in the past. The resulting forecasts which continuously

and automatically adjust to the conditions at hand, are a main

contributor to making business processes profitable and future-

oriented.

Analyzing and UsingBig Data

The proof of the pudding:

By using Blue Yonder software,

forecast quality increases

by forty percent and more!

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Efficient and reliable planning withBlue Yonder

The Blue Yonder Predi ctive Analyt ics Suite can be used to gain

valuable insight from Big Data. This enables reliable decision making

at different levels and in various organizational areas and indus-tries. You receive reaffirmation that you are on the right operative

and strategic course or if you need to make adjustments due to

changing market conditions. Combined with your knowledge

and your employees‘ expertise, Blue Yonder‘s predictive analytics

software provides you with an outstanding management tool.

The Solution for VariousBusiness Requirements

Industries where Big Data

can be analyzed and used:

Retail

Insurance

Banking

Manufacturing

Telecommunications

Media

Utilities

Blue Yonder Portfolio


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more than one percenthigher margin

in retail!

Improvement in

inventory management

by three percent


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Returns Optimization

The jeans look great in the trendy color. Hmm? Or maybe better in traditional

jeans blue? They could be a bit tight on the leg. Better order the next size up, too.

Maybe the other fit is better? Who cares. I‘ll order one of each. After all, it doesn‘t

cost me anything to return them …

That‘s true. At least as far as the customer is concerned. However, for retai-lers, especially online retailers, returns are a huge cost factor that could

turn into a critical factor for the company. With Blue Yonder predictive

analytics software, your return management is built on a solid foundation. It

allows you to accurately identify the reasons for returns and enables you to

take appropriate counteraction to reduce costly returns.


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Automated

Merchandise Planning

Unpredictable weather is forecast for the coming days. And people

will probably extend the public holiday on Thursday by taking Friday

as a vacation day. That will have an effect on supermarkets needing

more grill meat for cookouts.

Blue Yonder takes all relevant external and available internaldata into consideration when creating a forecast. The software

automatically gives order recommendations for every article, for

every day, in every area. Out of stock and surplus situations are a

thing of the past with automated merchandise planning. Profits

increase since your inventory reflects your demand.

Dynamic Pricing

What is the best price for a fully automatic coffee machine?

Blue Yonder knows. The software generates the best price for

your goals based on all kinds of information: Less expensive

than the five largest online shops offering the same product,

but not a penny less than what interested customers arewilling to pay. The software adjusts the price for every article

in real time to the current market and competitive situation

and, by doing so, ensures the maximum margin.



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Customer AnalysisCustomer loyalty

Mrs. Smith loves the coffee she has been ordering online for years. She also likes organic products. Over the past

few days, she has been browsing coffee machines in an online electronics store. When she returns to the website

where she normally buys her favorite coffee, she receives a rebate of ten percent towards the purchase of a

coffee machine. The coffee machine fits her budget. In addition, she receives an additional offer for fair-trade

organic coffee from Ethiopia. It‘s her favorite brand!

Regardless if it‘s Ethiopian coffee or electronic devices: Online retailers that know their customers have

a variety of possibilities to address customers individually. This can be done through advertisements on

themed sites, through custom-tailored supplementary offers or through price reductions.

By using Blue Yonder, your e-commerce revenue will be considerably higher. You offer your customers not

only the right product, but you can also calculate the highest possible revenue achievable with a particular

customer and, at the same time, automatically offer the customer an individual rebate. In addition, you can

fully capitalize on the cross-selling potential.

Brand new opportunities arise even for insurance companies. Whether automobile, property, life or

health insurance, with Blue Yonder you make product recommendations based on your customers‘ needs

and leverage the cross-selling potential. This is possible because you see the current life phase of every

customer in real time. You evaluate the customers‘ total potential as well as their potential in the

individual insurance segments and you can give individual advice on attractive offers created for that

specific customer. The result: satisfied customers and growing market share. Satisfaction is the best

recommendation.


than to retainan existing customer.

It costsapproximately

twenty toforty percent

more to win

a new customer


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Blue Yonder shows us the risk of contract cancellation down to the exact

contract number. This allows us to reach out with special offers at the opportune

moment, to customers considering changing provider.Heinz Ohnmacht, Chairman of the Executive Board at BGV/Badische Versicherungen

Avoid contract cancellations

Mr. Jones changed telephone providers so that he could rent his smartphone at a less expensive rate. Since his

wife is listed under her maiden name, Miller, it‘s not immediately obvious that they are a married couple. The

likelihood that Mrs. Miller will also cancel her cellular contract in the coming months is very high.

With Blue Yonder you recognize the possibility of a contract cancellation before it happens and you can

react in time. For example, if you are a telecommunications company, you could consider including an

offer with good conditions for a new contract with the semi-annual telephone bill. We help you to

correctly interpret the signs of customer dissatisfaction or higher willingness to change providers.

Blue Yonder is capable of predicting the exact risks of contract cancellation which is very important, for

example, for telecommunication and insurance companies. Blue Yonder offers media companies the

opportunity to precisely examine their readers‘ data. You determine the exact risk of cancellation for

every subscription and can take counteraction with specific measures.



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Predictive MaintenanceOne thing is clear: The ball bearing in the machine has to be replaced within the next three

months. Otherwise, it could come to an unplanned downtime. The mechanic will replace the ball

bearings next week during the planned cleaning of the machine.

The Blue Yonder predictive maintenance software monitors machines and equipment.

It analyzes all available and incoming data as well as external factors. Current or expected

losses in performance are noted immediately. Completely different parameters like machine

data, information from the ERP system and values from the production environment

(temperature, humidity, salinity) are evaluated in real time. The condition of the machine or

equipment can be predicted for any time in the future and malfunctions can be accurately

forecast long before they occur. Unplanned, cost intensive downtimes can be avoided.

Maintenance processes can be optimized and resources can be used efficiently by perfor-

ming necessary maintenance actions during a planned downtime, for example during the

cleaning of the machine. Maintenance costs are therefore reduced.

The process industry alone loses approximately five percentof its production performance through unplanned downtimes.

Dr. Ralf Sick-Sonntag, conference „Anlagenbau der Zukunft“ Fraunhofer IFF, 2012



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Risk AnalysisThe customer advisor at the bank is taken by surprise when he finds out that the Smiths can‘t pay

the mortgage on their home.

Even experienced account managers are better equipped to predict risks when using

Blue Yonder. Nowadays, a strategic risk analysis is essential for all large organizations because

it can prevent significant financial damages to your company. With the predictive analytics

software from Blue Yonder, you assess the probability of risks occurring and the related

relevance of those risks to your organization. You discover relationships between risks and,

based on this, make the right decisions for your organization.

With Blue Yonder you avoid the following risks:

Default

Delivery

Contract cancellation

Economic

Interest

Liquidity

Tariff

The realistic evaluation of the probability and amount a debtor will pay is very

important to us. We are convinced of the methods of the software: The results of

Blue Yonder can be measured immediately and help to optimize our processes.

Dr. Andreas Witzig, Managing Director, KG EOS Holding GmbH & Co



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Software as a ServiceWith Blue Yonder, forecasts based on Big Data are possible without a lot of technical effort, thanks to Software as a

Service. The predictions and results created are either imported directly into your back-end system or called up via a

user interface. Blue Yonder‘s SaaS model takes advantage of all the benefits of the cloud. A certified high-availability

computer center guarantees the maximum availability with 24/7 service regardless of the security level.

The benefits at a glance:

100% cost control

Low investment costs

Quick project start

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Retail

Sales forecasts on the item level

Return optimization

Determine customer value and plan marketing activities carefully

Automated merchandise managementStore demand planning

Dynamic pricing in bricks-and-mortar and online retail

Forecasts for promotional goods

Insurance companies

Loss forecasts for individual customers as the basis for an individual

premium calculation

High level of customer loyalty and optimal sales per customer thanks

to advising along the customer life cycle

Customer churn: identify customers thinking of switching

Optimal personnel planning in the call center thanks to precise

needs analysis

Manufacturing

Reduction of storage costs thanks to exact determination

of required material quantities

Improved production planning thanks to forecasting of

machine capacity Calculation of likelihood of failure of machines and timely

issuing of warning messages in order to prevent unplanned

downtimes (predictive maintenance)

Creation of sales forecasts

Utility companies

Optimal utilization of the grid thereby maximizing profits

Exact forecast of power requirement, divided up by regions,

as the basis for a specific market development

Determination of the optimal price, for example for power

from regenerative energy sources

Telecommunications

Early Detection of customers’ readiness to switch in order to

take customer loyalty measures

Targeted and individual use of advertising to increase the

success quota

Optimization of the rate structure with respect to market

capability and maximization of profit

Accurate ForecastsPredictive analytics increases a company‘s success

How can you use predictive analytics profitably in your company?

Let us show you free of charge in a quick assessment.

Free quick assessmentSpeak to Blue Yonder‘s Big Data & predictive analytics experts!

What areas of application and advantages

are of interest to you?

Dunja Riehemann

Phone +49 (0)721 383 117 36

E-mail [email protected]

www.blue-yonder.com


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Blue Yonder UK Limited

6-9 The Square

Stockley Park

Uxbridge UB11 1FW

United Kingdom

Phone +44 (0)203 008 717 0

Fax +44 (0)208 610 606 0


www.blue-yonder.com

Blue Yonder GmbH

Ohiostraße 8

76149 Karlsruhe

Germany

Phone +49 (0)721 383 117 77

Fax +49 (0)721 383 117 69


www.blue-yonder.com B Y_

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