By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang

Today’s Specials

“At DoughBar, our mission is to offer the

Main Line community the coffee and

doughnut experience that each person

cherishes whether they are enjoying our

cozy at-home dining experience or taking

our products on-the-go.”

Mission Statement

Core Competencies Deliver superior tasting and high quality food and

beverages

Create a friendly environment where customers feel welcome and personally acknowledged

Extend hours to accommodate for early risers and night owls

Environmental Scanning:SWOT Analysis

Strengths: Hours of operation Location High-quality products “At-home” atmosphere Friendly and polite staff

Weaknesses: No existing customer base No cost benefits – we cannot

achieve high economies of scale

Opportunities: Menu expansion Gaining patronage from

multiple local universities Personalized service creating a

loyal customer base

Threats: Economic recession Competition from direct and

indirect competitors Battling pre-established brand

loyalties & consumption habits

Perceptual Map

High $Low $

Low Atmosphere Appeal

High Atmosphere Appeal

Target Market

Morning CommutersLocal residentsStudentsIn particular:

o Meno Ages 25-34

Demand Management Customer Forecasting

o Dunkin Donuts and local competitorso First week of operation sample

Sales Forecastingo Total # orders o Total # doughnutso Total # juiceso Total # coffees

Demand Management Future Business Forecasting

o Judgment methodso Time-series methods

Queue Managemento 2-3 workers per shifto DoughBar set up

Supply Chain Inventory Management

Our Supplierso MADC• Pillsbury• General Foods• Rich Products• Tropicana• Peet’s Coffee

Waste o CHOC of Norristown

Operations Strategy Manufacturing Structure

o Large Batch• For large quantity of doughnut “base”

o Small Batch• Split large batch into branches for different toppings

Service Structureo Hybrid Office• Coffee: Customizable and employees follow specific

instructions• Donut: Standardized

Capital Intensity Equipment

o Doughnut Machines – Belshaw-Adamatico Expresso Machine: Trenton China

Employeeso Higher compensation for handling multiple tasks

Designo Capture an “At-Home” atmosphereo Furniture Supplier: Ikea

#1#2

#3

#4

Quality Strategy“Quality is never an accident; it is always the

result of high intention, sincere effort, intelligent direction, and skillful execution; it represents

the wise choice of many alternatives.”

-William A. Foster

6σ

Summary

After analyzing the market, forecasting demand, mapping out operations, and planning quality control, we believe DoughBar will be a successful business in the Villanova community.

References Fisher, Carly. “Dollars to Doughnuts.” Food Fanatics. US Foods. Fall 2012.

27 November 2013. http://foodfanatics.usfoods.com/food/dollars-to-doughnuts

Wall, Bethany. (2012). Coffee Houses and Donut Shops. Mintel, US October 2012. Retrieved November 9, 2013, from http://academic.mintel.com.ezp1.villanova.edu/display/590737/?highlight=true.

Fast Food Menu Prices. 28 November 2013. http://www.fastfoodmenuprices.com/