bwc public affairs office: pao open house 11dec13
DESCRIPTION
PAO Mission Statement This is what we do. This is who we are. The Black Widow Company Public Affairs Office is tasked by BWC Command with the critical mission of successfully addressing the communication needs of the Outfit, the Game Regiments and BWC Members in a timely and effective manner. We accomplish this mission by providing consistent and demonstrable subject matter expertise in the key areas of visual, written and live communications and business strategies and through the success of our consulting, philanthropy and business-focused professional media services and products. We will approach our duties as effective professionals at all times; Leading by example and validating the impact of our efforts by creating and sustaining a culture and track record of proven and measurable success, not through empty words and posturing. We will consistently exceed the expectations of our peers and clients, not merely meet them. We will work tirelessly to establish, promote and protect the values of the Black Widow Company by serving as expert Stewards for our brands, relationships, vision and members. This is our mission. Our challenge. We will accept it daily with no reservations or hesitation. We will embrace our commitment to being on time and on target for BWC and we will, without fail, honor the trust and faith shown in us with unparalleled effort and outstanding success. One Team, One Fight.TRANSCRIPT
BWC Public Affairs Office:
PAO OPEN HOUSE11DEC13
PAO Open House AgendaWhat we’re covering today:
• What is PAO?
• What AORs are covered by PAO?• Services• Media• Outreach
• What BWC products fall under PAO?• BWC Store• Custom Items
• What BWC services fall under PAO?• Pixel Warriors• Front Page• News Services
• What opportunities are available within PAO?• Billets• PAO Contributor
• Expectations
• 2013 Results
PAO Mission Statement
This is what we do. This is who we are.
The Black Widow Company Public Affairs Office is tasked by BWC Command with the critical mission of successfully addressing the communication needs of the Outfit, the Game Regiments and BWC Members in a timely and effective manner. We accomplish this mission by providing consistent and demonstrable subject matter expertise in the key areas of visual, written and live communications and business strategies and through the success of our consulting, philanthropy and business-focused professional media services and products.
We will approach our duties as effective professionals at all times; Leading by example and validating the impact of our efforts by creating and sustaining a culture and track record of proven and measurable success, not through empty words and posturing.
We will consistently exceed the expectations of our peers and clients, not merely meet them. We will work tirelessly to establish, promote and protect the values of the Black Widow Company by serving as expert Stewards for our brands, relationships, vision and members.
This is our mission. Our challenge. We will accept it daily with no reservations or hesitation. We will embrace our commitment to being on time and on target for BWC and we will, without fail, honor the trust and faith shown in us with unparalleled effort and outstanding success.
One Team, One Fight.
PAO AORs
What BWC AOR’s does PAO cover?
Services Division
www.the-bwc.comBWC Pixel WarriorsBWC Gear Locker
Media Division
Broadcast/Twitch TVWebcast ContentBWC Social Media
Outreach Division
BWC RecruitingBWC Diplomatic CorpPlay To Give Back™
Gear Design
Public Affairs Officer
Deputy Public Affairs Officer
PAO NCOIC
Features & Events Editor
PS2 Editor
MWO Editor
SC Editor
PAO Media Officer
BWC Team Sponsorship
MarComm Strategy
Industry Outreach
BWC Brand Stewardship
Co-Branded Events
BWC Cons and Panels
BWC Non-Game External Filming & Promotional Video
Production.
BWC All Host
PS2 Host
MWO Host
SC Host
Industry News
Tumblr
YouTube
Internal Art Editor
External Art Editor
Front Page Art Editor
BWC Physical Collateral
Special Item Production
BWC Gear Store
PS2 Recruiters
MWO Recruiters
SC Recruiters
BWC Event
Broadcast Hosts
x4
BWC Twitch
Streamer x8
x1 x1 x9 As AOR Requiresx1
BWC Outreach Development Groups
PAO Staffing Structure
BWC Product Development
PAO Services Officer
Updated: SEP2013x3
Front Page Producer
WebcastProducer
Social Media Producer
Pixel Warrior Producer
Lead Recruiter
BroadcastProducer
Projects Technician
PS2 Diplomat
MWO Diplomat
SC Diplomat
BWC Ambassador
Play To Give Back
Helping Hands
Play It Forward
BWC 24 HR Marathons
Emergency Relief Ops
Disaster Recovery Ops
PAO Outreach Officer
BWC Outreach Director
PAO Products
Brand Stewardship Products
Logos, Marks and TaglinesBWC Store DesignsEvent Marketing Collateral
Video Products
YouTubeTwitch TVBWC Training Videos
Outreach Products
Event Planning & ExecutionGaming News Press PackagesIndustry Relationship/Consulting
PAO Services
Internal Services
Front Page ContentEditorial ServicesArt RequestsForum WarriorsSocial Media BlastsVideo Production/EditingRecruiting/Game Awareness Campaigns
External Services
Developer RelationsIndustry AwarenessBWC Philanthropy/PTGB™BWC IRL Event Planning & ExecutionBWC Product Branding & PlacementConvention & Expo Presence
PAO Opportunities
What opportunities exist in PAO?
Officer Billets
Warrant Billets
NCO Billets
PAO Contributors
As a service-focused, collaborative shop, PAO has the following expectations:
Lead By Example
Work With, Not At
Quit Professionals
Product/Results Oriented
Game/Life Balance
BWC Bearing
PAO Expectations
2013 Wins:
BWC PAO establishes working relationship with Chris Roberts and CIG at PAX East.
Jump To LA media event with CIG gives BWCfirst looks and exclusive content releases withCloud Imperium Games.
TLC Launches Play To Give Back™ - BWC Raises $20k for St Jude Children’s Research Hospital.
BWC’s first PAX Panel has CIG, PGI and SOE reps sitting on it. Strengthens existing working relationships.
CIG/PTGB™ Veterans Day Sale raises $65k forPlay To Give Back™.
SC International Community seeks BWC PAO Consulting Services. Subsequent campaign raises $45.8k for Typhoon Haiyan Relief
BWC PAX East Panel Submitted x2
BWC Honor Flight in planning stages.
PAO Results
PAO Q&A
Ask Away.