bvv veletrhy brno „ centrex, situation on exhibition markets in the cee with a special emphasis on...
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BVV
VeletrhyBrno
„ Centrex,Situation on Exhibition
Markets in the CEE with
a Special Emphasis on the Czech Republic
“
Budapest, 19.11.2001
Lucie Zumrová, Ph.D., Trade Fairs Brno
BVV
VeletrhyBrno
CENTREXInternational Exhibition Statistics Union
Key Co-operation Body of the FairIndustry in Central and Eastern Europe (CEE)
An open organization of fair administrations in CEE that are prepared to adopt our approved methodology for reporting statistical data on their trade shows, and to actively participate in the development of further Centrex activities
Founded on 22. Oct. 1997
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VeletrhyBrno
CENTREX
Poland
Czech Republic Slovakia
Hungary
MTP Miedzynarodowe Targi Poznanskie sp. zo.o.
CTK Centrum Targowe Kielce Sp. z.o.o.
INCHEBA a.s. Bratislava
Agrokomplex Výstavníctvo Nitra
Hungexpo Co. Ltd.Budapest
V-Trade Exhibitions Ltd. Debrecen
Szeged International Fair
Veletrhy Brno (Trade Fairs Brno)
Incheba Praha a.s.
Výstaviště České Budějovice
Euroindex Limited Kiev
= 4 countries= 9 companies + 2 candidates; open to all
concerned
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VeletrhyBrno
The essence of CENTREX
reliable exhibition statistics in the European sense transparency, reliability, credibility comparability
to justify the investments the exhibitors and visitors (added value)- in terms of money, time and efforts that they spent it on the right trade show
statistics are the indicator of the business value of trade shows - like other media
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VeletrhyBrno
CENTREX - promoting its members (1)
CENTREX has created the methodology and keeps
an eye whether it is properly maintained maintains the international positive
feedback on this activity publishes an annual bulletin on reliable
exhibition statistics in CEE cares for the events to be included as
integral part of the All European exhibition industry reports, annual statistics publication
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VeletrhyBrno
CENTREX - promoting its members (2)
In co-operation with other European and international organizations started to elaborate and launched a joint promotion idea
This is to spread the information what exhibitions are good for how to best use them for making big business for the
exhibitors how to value exhibitions vis-a-vis to other marketing
communication tools highlighting through encouraging experiences of exhibitors -
what is their opinions, and how they use it for making profit Over the different forums so far we launched special web-sites on
presenting the business usefulness of exhibition (findings of different surveys) at www.centrexstat.org/trend-index.html
displaying exhibitor testimonials - how exhibitors value and why have they found exhibitions profitable for them at www.centrexstat.org/ref-index.html
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Position of Trade Shows in Corporate Communication Mix
„In an assessment of 11 types of marketing tools from the point of view of their importance for the company, Trade Fairs and Exhibitions ranked second.“
(ESA MU, Marketing Survey of Styl/Kabo II 2001 Exhibitors)
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VeletrhyBrno
CENTREX is now more than statistics - though statistics provide basis for marketing real values decided to collaborate in exhibition
marketing - fight for objective and real assessment of exhibitions as marketing tools
organizes special forums, conferences on exchange of experience not only between the members but also in the open - for all exhibition industry participants - including exhibitors, visitors, trade associations, trade press
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VeletrhyBrno
Situation at the Exhibition Market in
the CEE
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VeletrhyBrno
Trade Fair Market in Central and Eastern Europe and in Germany in 2000
Germany
Poland
Czech Republic
Slovakia
Austria
Hungary
Rented area:
7,195.556Exhibitors: 174.612Visitors: 10,260.800
Rented area:
771.029Exhibitors: 34.976Visitors: 1.180.762
Rented area:
721.469Exhibitors: 23.741Visitors: 1,864.930
Rented area:
455.000*Exhibitors: 19.000*Visitors:2,130.000*
Rented area: 889.192Exhibitors:
39.088Visitors: 2,656.636
Rented area:
198.046*Exhibitors: 9.357*Visitors: 756.599*
AUMA, FKM, Amasia Expo, Polska Korporacja Targova, Centrex, AHEFO
Includes only audited events in Bratislava and Nitra, and the unaudited event in Trenčín
AHEFO estimate
FKM, AUMA
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VeletrhyBrno
TrendsThe Situation in the World doesn´t favour the Exhibition Industry in general the exhibition industry reflects the state-of-economy
as well as the changing policy of market players: the extensive development is over - most foreign
companies who wanted to come - they have come exhibitions have already served some purposes like
of assisting their market entry influx of foreign companies meant collaboration and
export growth opportunities as well - not one-way-street the zenith of the sheer figures is over, stagnation
and slight setback is observed now intensive development is needed - hindered partly
by the unfair competition of other marketing communication tools
this is why we find it important to jointly emphasise the values of face-to-face communication opportunities
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VeletrhyBrno
Situation at the Czech Exhibition
Market
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VeletrhyBrno
Trade Fair Market in the Czech Republic: Development between 1997 and 2000 Year Net rented
area
No. ofexhibitingcompanies
No. of payingvisitors
1997 1.049.744 47.763 3.292.837
1998 1.012.218 50.677 3.387.969
1999 887.722 42.671 2.614.130
2000 889.192 39.088 2.656.636
The year 2000 marks a slight recovery following the 1999 slump.
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VeletrhyBrno
Net rented area
1049744
1012218
887722 889192
800000
850000
900000
950000
1000000
1050000
1997 1998 1999 2000
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VeletrhyBrno
Number of exhibiting companies
4776350677
42671 39088
0
10000
20000
30000
40000
50000
60000
1997 1998 1999 2000
BVV
VeletrhyBrno
Number of paying visitors
3292837 3387969
2614130 2656636
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
1997 1998 1999 2000
BVV
VeletrhyBrno
Statistics for 1997 - 2000
-20
-15
-10
-5
0
5
10
1997/1998 1998/1999 1999/2000
Net rented area Exhibiting companies Paying visitors
(%)
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VeletrhyBrno
Structure of Trade Fair Market in the Czech Republic - year 2000
North Bohemia5,6%
East Bohemia0,8%
West Bohemia0,9%
South Bohemia7,5%
Other events Prague15,4%
ABF6,7%
Incheba5,2%
Central Bohemia2,8%
North Moravia7%
BVV48,1%
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VeletrhyBrno
The TOP 5 Exhibition Organizers of the Czech Trade Fair Market in 2000(net rented area) Veletrhy Brno, a.s.
48,1% ABF Praha 6,7% Výstaviště České Budějovice
6,7% Terinvest Praha 5,3% Incheba Praha 5,2%The share of Centrex members in the Czech trade fair market: 60%
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VeletrhyBrno
BVVPartner for Business
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VeletrhyBrno
New ownership structure
November 1st, 2001 - merger
BVV BVV TRADE FAIRS TRADE FAIRS BRNOBRNO
Ownership structure of Trade Fairs Brno Messe Düsseldorf 64% The City of Brno 34% Minority shareholders 2%
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VeletrhyBrno
Benefits of the new
ownership structure value
added for the trade fairs participants
Facilitates the entry of companies onto new markets - we offer advantageous conditions to participate in trade fairs f.e. in Düsseldorf, Moscow, Singapore, Kiev, Chicago,…
Transfers the know-how from Messe Düsseldorf group to Brno
Due the competence to the Messe Düsseldorf group the Trade Fairs Brno
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VeletrhyBrno
Synergy Co-operation with Messe Düsseldorf
K – Plastics
INTERKAMAAutomation
IBF
MSV
MSV
–
–
–
–
–
1999
Since 2000
2000
Sanitation, Heating, Airconditioning and Building Automation
KABO Since 1998
2001
Footwear
Printing and Packaging
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VeletrhyBrno
Responding to our clients needs
While the display area rented to the Brno Exhibition Centre clients in 1997 was about 540,000 m2, it is expected that the area rented this year will be 360,000 m2. Specialization of trade fairs Exclusiveness if exhibition themes
Veletrhy Brno still retains about 50% share of the Czech exhibition market
Based on an analysis of the structure of our exhibition calendar: we fook for new themes we re-assess the frequency of individual trade shows we put trade shows together into logically coherent
combinations according to technologies
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VeletrhyBrno
BVV share in the Czech trade fair and exhibition market in 2000
48,1 %of rented area
88 %of rented area of trade exhibitions classified as international events according to UFI criteria
(UFI criteria of international events:20% of foreign exhibitors, or20% of rented area taken by foreign exhibitors, or4% of visitors from other countries)
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VeletrhyBrno
42 projects in Brno + 2 projects in Prague
428.367 m2 of net rented area
13.623 exhibiting companies, 24,1% of them from abroad (60 countries)
792.448 paying visitors, 5 % of them from abroad (89 countries)
almost 222.000 registered visitors (the trade and international)
BVV 2000: Facts and Figures
Source: BVV
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VeletrhyBrno
MSV
AUTOTEC / AUTOSALON
INVEX
IBF
MGV
Top Projects of Veletrhy Brno
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VeletrhyBrno
Total net display area in m2 73.257
Number of exhibitors 2.020
Number of other represented firms
450 Number of paying visitors more
than 100.000 Date of the next MSV + IMT 16.-
20.09.2002
2001
MSV + IMTInternational Engineering Fair + International Machine Tools Exhibition
No. 1
in Central and East
Europe
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VeletrhyBrno
MSV + IMT 2002
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IINNDDEESSTTRRIIEESS
MMAACCHHIINNIINNGG AANNDD FFOORRMMIINNGG = IMT Project - 3rd InternationalMachine Tools Exhibition held biannually
AAUUTTOOMMAATTIIOONN -- its progressive role and horizontal integration intoindividual areas of machine engineering (synergy with InterkamaDüsseldorf)
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FFOOCCUUSS OONN
Small and medium-size companies (significant exhibitionpotential)
Start-Ups programme for selected market segments
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VeletrhyBrno
Total exhibition area in m2
73 052 Number of exhibitors
547 Number of other represented firms
34 Number of paying visitors
68.905 Date of next event 08.-13.
06 2002 (07.06 – press day)
2000
AUTOTECInternational Motor Show of Utility Vehicles, Parts, Accessories and Garage Equipment
No. 1in CEE
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VeletrhyBrno
Total exhibition area in m2 47 457
Number of exhibitors 339
Number of other represented firms 31
Number of paying visitors 127.751
Date of next event June 2003
2001
AUTOSALONInternational Motor Show
No. 1in CEE
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VeletrhyBrno
Total exhibition area in m2 38 150
Number of exhibitors 641
Number of other represented firms 201
Number of paying visitors 142.389
Date of next event 07.–11.10.2002
2001
INVEXInternational Fair of Information and Communication Technology
No. 1in CEE
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VeletrhyBrno
2001 Total exhibition area in m2
55 036 Number of exhibitors
1 146 Number of other represented firms
113 Number of paying visitors
86.182 Date of next event 23.-
27.04 2002
Building Fairs in BrnoIBF (International Building Fair) SHK (Sanitary, Heating and Air Conditioning Technology) URBIS (Investment Opportunity Forum Technology and Equipment for Towns and Communities) EDEN 3000 (Permanent exhibition of one-family houses) BUILDING CENTRE
No. 1in CEE
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VeletrhyBrno
SALIMA International Food FairMBK International Milling Industry,
Bakery and Confectionery Fair
INTECO International Fair of Equipment for Retail
Trade, Hotels and Catering FacilitiesVINEX International Wine FairPIVEX International Brewing and Malting Fair
5 – 8 March 2002
Gastronomic Trade Fairs 2002SALIMA, MBK, INTECO, VINEX, PIVEX
No. 1in CEE
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VeletrhyBrno
E-mail: [email protected]
Tel.: +420 5 4115 1111Fax: +420 5 4115 3070
Further Information
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