buzzworthy events for central alabama housing fund
DESCRIPTION
A quick example based presentation about using social media to make events "buzzworthy".TRANSCRIPT
“Relax, It’s Handled”
Tips on How to Plan an Event & Get Buzz through Social Media
Housing Fund of Central Alabama
February 4, 2010
Ed and Cherie FieldsProjects Unlimited
Buzzworthy Events
Agenda
About Us Objectives Event Tools Buzz Worthy Events Social Media Tips Q&A
Objectives
Our objectives this afternoon are to:
Keep you wide awake Inform or remind you of key Event Planning elements Provide you with top notch, useful and completely doable
ideas for integrating social media into your event promotions
Share success stories between agency leaders Have some fun
About Us
“We provide operational support for association and nonprofit leaders who want to outsource special projects or aspects of their operations on an ongoing basis.”
Core Competencies: Communications, Event Planning, Board Development
• Meeting and event planning
• Bookkeeping and financial management
• Strategic planning
• Membership management and development
• Meeting and event planning
• Bookkeeping and financial management
• Strategic planning
• Membership management and development
• Marketing and communications projects
• Education and professional development
• Technology and web support
• Board management and administration
• Marketing and communications projects
• Education and professional development
• Technology and web support
• Board management and administration
Can You Relate to This?
Buzzworthy Events
What product, service or organization that didn’t exist 10 years ago is so relevant to you today that it would impact your total routine to not have it?
Buzzworthy Events
What event do you LOVE to attend each year?What event do you LOVE to attend each year?
Buzzworthy Events
Strategic
Interactive
Imaginative
Allow you to Speak Directly to Your Audience
Reinforce Key Messages
Partnerships
Events that Work
Buzzworthy Events
Timeline with accountability
Budget
Volunteer Structure
Marketing Plan
Program for the day
Vendor List
Contact Ed Fields at
[email protected] for examples of any
of these documents.
Your Event Planning Toolkit Should Include
Buzzworthy Events
Who Will Coordinate Your Event?
StaffVolunteers
Outsourced Assistance
How Will You Promote It and Build Excitement for It?
Buzzworthy Events
Buzzworthy Events
Outsourced Assistance: Camp BRIDGES
"Camp Bridges' families and volunteers live across several Southeastern states, and Facebook has enabled us to bring them together in an online community where parents and children already meet with their friends. With the help of Projects Unlimited's professional staff, we were very quickly able to launch a new Facebook page and other social networking sites to build enthusiasm in the weeks before the camps. Afterward, campers were able to post and see photos. Facebook's own rating for the "quality of interactions" on our new page is five stars“ Camp BRIDGES Board Member
Buzzworthy Events
Outsourced Assistance: Birmingham Venture Club
Kudos on all that you are doing with Birmingham Venture Club. The “secret networking event”, and then publicizing it on Facebook is ingenious. Definitely made me think, “I want to be a part of this!” Great job! Katrina Marshall UAB Department of Medicine
Buzzworthy Events
Staff Driven Event
Community Entrepreneurship Institute
Outsourced
Birmingham Urban League
Buzzworthy Events
Volunteer Driven Efforts
FacebookSneak Preview NightsTwitterPartnerships
Buzzworthy Events
Volunteer Driven Events
Love Haiti Monthly Membership Meetings
Buzzworthy
Social Media StatsFacebook
More than 200 million active usersoBigger than Russia – 9th largest country
The fastest growing demographic is women over 55 years old! In the last 60 days alone, the number of people over 35 has nearly doubled.More than 3.5 billion minutes are spent on Facebook each day (worldwide)
LinkedIn35 million registered users , spanning 170 industriesCalifornia – largest stateNearly 60% of the users - $93,000 + income28% executives - $104,000 average income
MySpace76 million members
Buzzworthy Events
Social Media Stats
TwitterApproximately 7 million users (as of April 2009, source: eMarketer)Tweets are text-based posts of up to 140 charactersGoogle loves twitter
Blogs112 million blogsBigger than Mexico – 11th largest countryYou have full controlGoogle loves blogsTout your expertise, goodsNeed to keep it updated
Buzzworthy Events
Show a little personality
Buzzworthy Events
Six Critical Elements of Your Marketing Plan
Questions?
Thank You!
www.relaxitshandled.comEd and Cherie Fields
[email protected] or [email protected]
1500 1ST Avenue North, Unit 4
Birmingham, AL 35203
P: (205) 588-1565
F: (888) 805-2507