Buzz12 Buzz12 andand

Social Media Social Media Outsourcing!Outsourcing!

OverviewOverviewAbout Buzz12What is social media?The pillars of social media

successOur programBuzz12 resources

About Buzz12About Buzz12Formerly WeMentor Social MediaHelping companies and

institutions create and execute social media strategies.

Partner Phyllis Neill 20+ years’ marketing and management

Partner David Sher, 35+ years’ Co-CEO of AmSher

First Birmingham company to focus exclusively on social media management

Social media?Social media?

Niche social media sitesBloggingBlog commentingForum commenting/participationArticle marketingPowerPoint presentation

sharing/commentingFacebook, Twitter, YouTube

The pillars of The pillars of social media success:social media success:

1. Creation of strategy2. Aggressive follower strategy

Frequent follower engagement

Frequent follower finding3. Prolific content creation

Highly relevantHighly compellingHighly regular

The importance of The importance of STRATEGYSTRATEGYKey to social media marketing success

is ENGAGEMENTKey to engagement is high-quality,

relevant CONTENTYou won’t know what your prospects

want to hear about until you know what information they currently consume online.

Prospects are fickle, and what they consumed last week might change next week.

Why would a company Why would a company engage in social media?engage in social media?

To engage with potential customers online in an effort to become a valued, trusted resource for the purpose of eventually doing business together.

How would Buzz12 do this for you?

Our Outsourcing Our Outsourcing ProgramProgram

We have developed a proven program for creating the perfect social media marketing plan for our customers.

We do 95% of the social media work FOR you.

Phase 1: Phase 1: Listening ResearchListening Research

Who’s talking about your brand on social media?

What is your competition doing with social media that you are not?

Which topics and/or products are being discussed the most on social media?

On which social media sites are your target customers “hanging out”?

What’s being written about you on blogs and forums?

Competitor Facebook? YouTube? Twitter? Blog?

ART Fertility Program of Alabama 359 fans Yes Yes Yes

Alabama Fertility Specialists 65 fans No No Yes

UAB Division of Reproductive Endocrinology & Infertility (Fertility Alabama)

No No No No

The Center for Reproductive Medicine (Infertility Alabama)

145 fans No No No

Fertility Leaders (Mobile office) 203 fans No No No

Huntsville Reproductive Center No No No No

Keyword/phrase

Google search volume (July 2010) First 3 organic hits First 3 Google ads

receivable finance 12,100

www.1stcommercialcredit.com,www.btbcapital.com,www.bibbyusa.com

www.justintimecash.com/receivables, www.advancepayroll.com, www.anchorfundingservice.com

financing account receivable 9,900

www.1stcommercialcredit.com, www.rivierafinance.com, www.pbcc.com

www.universalfunding.com, www.gocapitalsource.com,wwww.justintimecash.com/receivables

accounts receivable financing 6,600

www.1stcommercialcredit.com, www.receivablesexchange.com, www.bayviewfunding.com

www.justintimecash.com/receivables, www.ifgnetwork.com, www.1stcommercialcredit.com

Phase 2: Phase 2: Planning/ExecutingPlanning/ExecutingDevelop plan for WHERE to

participate (based on audit/listening info).

Develop plan for ongoing regular content creation.

Ongoing content management strategy execution for remainder of 12-month engagement.

Weekly update reports

Reporting examplesReporting examples

In conclusion…In conclusion…

It’s not a matter of whether a business will have a social media strategy; it is only a matter of when. 

A business has only two options.  It can do the social media itself or outsource it. 

The outsourcing is what we do!

Buzz12 resources:Buzz12 resources:

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