buyers readers buzz snackers bandwidth bandits by liz strauss
DESCRIPTION
The strategic use of statistics to inform an online businessTRANSCRIPT
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Buyers, Readers,Buzz Snackers, and Bandwidth Bandits
Liz Strauss www.successful-blog.com
How Alexander the Great Would Use Stats to Inform an Online Business
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Statistical doorways.
We useconcrete constructs
for abstract realities.
They work in some ways.
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Doors and halls work
for sorting information
Visit length
Visitor paths
Recent Referrers
Returning visitors
Popular pages
Exit pagesEntry pages
Keyword Analysis
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and quantifiable past behaviors.
How is this comparing?a look at this day last week
How many visitors and page views? today / in the last hour
Where did they come from? keywords / site referrals
Which pages are important at the moment?Socnet bumps / work with page
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They’re less effective for aggregating
into something that resembles a human
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Because people usually don’t
behave the way that stats do.
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People do what they want to do.
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People
• define your value
• showcase the message
• attract more traffic
• appeal to sponsors
• increase ROI
• create growth opportunities
Make decisions easier and faster
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Got Traffic?
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How Alexander the Great Would Use Stat Programs to Inform an Online Business
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Alexander would understand his position.
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Authority –DuckStar
Circulation –InfoPass
Sales – GearGuru
He’d understand his objective.
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He’d see the players . . .
Waste time and energy
• Customers
• Readers / Fans
• Buzz Snackers
• Bandwidth Bandits
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He’d know their objectives.
The One Place to Get It
The One Who Does or Knows It
The It They Can Pass On to Everyone
Buyers
Readers / Fans
Buzz Snackers
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Now he could focus resources . . .
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He’d use stats to choose tactics.
wordle.net
Now these have context.
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Alexander the Great would test premises.
Month 1
Month 2
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Read results in terms of objectives.
90% 1st Time Visitors
Good news?
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Bad News?
12% > 20 minutes
Think Context
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Alexander knew
the expectation
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could be flanked with innovation.
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• DuckStars who know their Readers / Fans
• InfoPasses that serve Buzz Snackers
• GearGurus who know their customers
They understand.
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Alexander never lost to shiny objects.
Bandwidth Bandits
Oh and . . .