buyer remedies sed april 2011 - natural products foundation · pick is turmeric/curcumin. page 2...
TRANSCRIPT
remedies April 2011
You may be aware of the Natural Products Foundation’s (NPF) Truth in Advertising Program. In it, manufac-turers, media outlets, and retailers are invited to publicly commit to uphold laws and regulations governing claims about dietary supplements. lifestyles ink, publisher of remedies, has long supported truth in advertising. In 2009, we proudly took the pledge “to ensure that consumers get accurate information about legally marketed dietary supplements so that they can make informed decisions in promot-ing and maintaining their health.”
NPF’s Truth in Advertising logo appears on lifestyles ink mastheads. And well before the pledge, our pub-lished advertising standards upheld its spirit: Ads that appear in our pages are honest and accurate. After all, rig-orous self-regulation is the best way to continue to earn the trust of natu-ral products consumers—and build the good reputation of the industry.
For more information, visit www.naturalproductsinfo.org. Here’s to leading the way, truthfully.
In good health,
Johanna Arnone, Editor
Feature: Internal Cleansing
provides common questions and
expert answers on the benefits
and the right strategies for a safe,
healthful detoxification program.
(Why and when to start a cleanse,
how it may feel, and who it’s right
for.)
Feature: “Green” Supplement
Innovations by K.P. Khalsa reports
on the ways environmentally
conscious companies are ensuring
responsible sourcing and green
packaging.
Supplement Spotlight: Hope
on the Horizon by Rich Wallace
provides the latest research on
supplements that are proving
useful for cancer prevention,
exploring the benefits of omega-3
fatty acids, medicinal mushrooms,
and vitamin D.
Herbal Healing: Allergy Relief
by Annie Graves looks at herbal
solutions and other supplements
for spring hay fever. Butterbur,
nettle, quercetin, and Pycnogenol
are among the supplements
discussed.
Healthy Glow: Collagen: Nature’s
Beauty Secret by Lisa Petty
explores natural ways to reduce
wrinkles. Collagen breaks down
with age and sun exposure.
Vitamins A, C, and E, and evening
primrose oil, xylitol, red ginseng,
and collagen peptide are among
supplements that can help. Topical
products containing acacia honey,
buyer’sedgeremedies™ for LIFE
April 2011
Letter from the Editor
InsideBuying Guide . . . . . . . . . . . . 2, 3
Company News . . . . . . . . . . . . 5
Featured Products . . . . . . . . . 7
Johanna Arnone
Getting the Truth Out
APRIL 2011
for LIFE
Detox Advice
CAM and Cancer
Antiwrinkle Supplements
TM
the best of botanical medicine
greenhealing
Allergy Relief
page 24
remedies
burdock, or ellagic acid are also
useful—not to mention natural
facial scrubs and sunblocks.
Lifestyle: Cancer Treatment:
CAM Therapies for Pain and Side
Effects by Claire Sykes describes
the benefits of acupuncture,
mind-body practices, and herbal
remedies for people with cancer.
Also look for NEW items this month!
3 Just One Thing highlights
the switch to organic herbs
whenever possible.
3 Beauty News pulls out
headlines about the benefits
of all-natural personal care.
3 Quick Picks focuses on one
supplement: What is it, why
take it, and what’s essential to
know when shopping? April’s
pick is turmeric/curcumin.
page 2
April 2011 buying guide
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Attention Buyers andStore Owners!
These products will be advertised in theApril 2011 issue of remedies.
Contact your distributor, broker, or salesrepresentative to order these products today!
APRIL 2011
for LIFE
Detox Advice
CAM and Cancer
Antiwrinkle Supplements
TM
the best of botanical medicine
greenhealing
Allergy Relief
page 24
remedies
COUNTRY LIFE VITAMINS• Omega SurgeIntroducing Omega Surge, the latest advance in omega technol-ogy. Through an exclusive emulsi-fied technology, Omega Surge provides enhanced delivery of omega-rich oils in a c onvenient, tasty lemon gummy for adults. Unlike softgels, there is no fishy repeat, and the gummies are formulated with the highest grade of fish oil and are sugar, gluten, and soy free.800-645-5768, www.countrylifevitamins.com
DIAMOND FORMULAS• Herpanacine Skin Support
SystemNature’s answer to clear, healthy, outbreak-free skin and a strong immune system. . . head to toe. Herpanacine Skin Support offers 20 years of proven results in the fight against skin conditions. Doctor formulated. Safe and effective for all ages. Voted number one skin supple-ment over and over again!888-467-4200, www.diamondformulas.com
ENZYMATIC THERAPY• Whole Body Cleanse &
Acidophilus PearlsNew and improved Whole Body Cleanse complete cleansing system provides total detoxification beyond many tradi-tional cleanses to get the desired results . . . within 10 days! Delivers safe, gentle, fast results while restoring digestive balance and priming the body for diet success. Now with Acidophilus Pearls, a top-selling probiotic supplement. 800-783-2286, www.wbcleanse.com
ESSENTIAL FORMULAS• Dr. Ohhira’s ProbioticsImprove your internal environment with a system that is much more than a mere probiotic. Dr. Ohhira’s Probiotics combine ancient fermentation skills and modern science to create a powerful formula that changes the GI environment to benefit all healthful strains and to discourage the bad.800-430-6180, www.essentialformulas.com
MUSHROOM WISDOM• Maitake D-FractionMaitake D-Fraction is a safe, holistic approach for optimal immune sup-port. Studies have shown Maitake D-Fraction to significantly increase numbers of immune cell defenders and improve functioning and effi-ciency of the immune system. Get the well-researched product only from MUSHROOM WISDOM, INC. formerly Maitake Products, Inc. RETAILERS SPECIAL: 20 per-cent off standard and PRO Maitake D-Fraction, CODE TFL411, expires 4/15/11.www.mushroomwisdom.com
NATURAL DYNAMIX• Adult Gummy Calcium DXAn excellent alternative to large calcium pills and a tasty way to add extra calcium to the diet. These gummy drops deliver 250 mg of calcium per drop, along with vitamin D3 to assist calcium absorption. Adult Gummy Calcium DX is made with natural flavors and colors from natural sources. This formula is soy, dairy, and gluten free and contains no shellfish, peanuts, or tree nuts.877-222-4026, www.naturaldynamix.com
April 2011 buying guide
page 3
NATURAL FACTORS• BioSilPatented collagen generators clinically proven to thicken and strengthen hair, increase skin elastic-ity, reduce fine lines and wrinkles, strengthen nails, increase bone min-eral density at the hip, and increase formation of bone-cushioning collagen. Distributed exclusively by Natural Factors.800-322-8704, www.naturalfactors.com
NATURAL VITALITY• Liquid Super MultiOrganic Life Vitamins (OLV) from Natural Vitality is a whole-food-based super multi with organic aloe vera, and 24 organic superfruits including organic pomegranate, organic noni, acai, and goji. Liquid for better absorption. OLV also features ConcenTrace minerals, essential vitamins, amino acids, OptiMSM, chromium picolinate and selenium. Organic cranberry and raspberry flavor plus organic stevia and organic agave. Vegetarian, gluten free, nonGMO. Available in 30-oz bottles and convenient single-serving nutripacks.www.petergillham.com
NATURE’S WAY• Alive! Once DailyIntroducing Alive! Once Daily Ultra Potency multi vitamin packed with 26 fruits and veg-etables, plus green foods, enzymes, and anti oxidants. Alive! is more than just a multi-vitamin, it’s nutrition you can feel.800-9NATURE, www.feelalive.com
NORTH AMERICAN HERB & SPICE• Chag-o-PowerChaga, known as “the king of herbs,” is the world’s top source of the super anti-oxidant SOD. Now North American Herb & Spice has developed a whole line using raw wild chaga, including a topical cream, espresso, liquid extract, and beverage. Feel the power of wild, raw nature—the real and original wild chaga concentrate.800-243-5242, www.oreganol.com
ONLY NATURAL• Easy Colon CleanerEasy Colon Cleaner is a unique formula that com-bines fiber, herbs, minerals, bentonite clay, and probiotics to help eliminate toxins from the colon and intestinal canal. Elimination of these toxins may improve nutrient absorption, improve diges-tion, assist weight loss, and increase energy.800-866-2887, www.onlynaturalinc.com
SUPERIOR SOURCE• ColostrumThe immune-boosting properties of
colostrum involve transfer factors,
which support immune response
and effectively build the body’s
defenses. Superior Source offers a
wide selection of supplements fea-
turing its innovative MicroLingual
instant dissolve delivery system.
800-421-6175
www.superiorsource1.com
WAKUNAGA OF AMERICA• Kyolic Formula 109Kyolic Formula 109 is designed to
support healthy blood pressure
levels and overall heart health
through multiple pathways. This
formula contains three proven
ingredients: Kyolic Aged Garlic
Extract, Nattokinase (NSK-SD),
and Suntheanine to help encour-
age relaxation and stress relief.
Kyolic Formula 109 is the only product on
the market that offers this combination.
Together, these ingredients provide a power-
ful, safe, and natural approach for healthy
blood pressure support.
800-421-2998, www.kyolic.com
WATERWISE• Free Waterwisdom
ReportOptimal health is not
possible without the ben-
efits of pure drinking water.
Each glass of water you drink
may contain harmful con-
taminants that over time can
cause sickness and disease.
Waterwise countertop puri-
fiers effectively remove contaminants from
ordinary tap water with guaranteed consis-
tent purity, and they’re as simple to operate
as a coffeemaker! Free report and catalog
($15.00 value).
800-874-9028, www.waterwise.com
These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.
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MADE INTHE USA
877.222.4026www.naturaldynamix.com
Now avai lable throughSelect Nutri t ion& Nature’s BestEXPO WEST booth #1697
Nutritionally Speaking Preview Manufacturers have the opportunity to
publish advertorials written by natural
health experts on the reverse side
of ads. This package is designed to
encourage readers to tear the page out
of the magazine, save it as a reference,
and return to your store to purchase the
featured product.
This month, look for “Good Nutrition
Important to Bariatric Surgery Success”
by Carol Kriegel, RN. Stock up on
Superior Source B vitamins now to meet
consumer demand!
page 5
company news
ONLY NATURAL INC. MARKS ANNIVERSARYEstablished in 1986 by Robert B. LoMacchio, Only Natural is celebrating 25 years of success and growth. This company, based in Long Island, NY, manufactures and sells unique vitamins and herbal supplements. “From a humble beginning to now, Only Natural has remained true to our philosophy of producing the highest quality supplements by using the finest raw materials available and state-of-the-art production and testing equipment,” says Jana Alflen, president of Only Natural. Supple-ments are bottled in amber glass to ensure fresh-ness and potency and are double safety sealed for consumer protection. “Our reputation has been earned by producing superior products, unique formulations, and innovative supplements,” says Alflen. Only Natural may be reached at www. onlynaturalinc.com or 800-866-2887.
remedies™ for
LIFE
Editorial Director Lynn TrybaEditor Johanna Arnone ([email protected])Contributing Editor Rich WallaceCreative Director Ellen Klempner-BéguinArt Director Nicky DumontCustom Graphics Manager Donna Sweeney
Founder & Chief Executive Officer T. James ConnellVice President & Publisher Veronica C. Vanni
National Advertising Director Jason Kelley 802-579-1058Western Advertising Director Shannon Dunn-Delgado 415-382-1665Eastern Advertising Director Bob Mucci 978-255-2062Advertising Production Director Amy Pierce
Client Relations Director Judy Gagne 800-677-8847 x190 Sales Manager Richard LolatteMidwest Sales Representative Sarah HallEast Sales Representative Cindy Moran
Published monthly by Taste for Life®, 45 Main Street,
Peterborough NH 03458-1052, 603-924-2039 (fax
603-924-7013) ©2011 Connell Communications, Inc.
All rights reserved. This newsletter is not intended to
provide medical advice on personal health conditions,
nor to replace recommendations made by health
professionals. The opinions expressed by contributors
and sources quoted in articles are not necessarily
those of the editor or the publisher. Advertisers and
advertising agencies assume liability for all content
of advertising and for any claims arising therefrom.
The information appearing in this newsletter may not
be reproduced in whole or in part without express
permission of the publisher.
www.superiorsource1.com
Tell your customers about Norwegian Gold Super Critical Omega. They will thank
you for saving them time, money and the hassle of getting a prescription � lled
or dealing with insurance. Most of all, they will thank you for their good health!
If you think your fish oil business is being lost to mass retailers, think again. The single Omega-3 prescription, Lovaza®, sells more than all retail channels combined! But did you know that Norwegian Gold Super Critical Omega™ by ReNew Life is a more potent � sh oil than Lovaza?
When comparing Omega-3 fish oils, it’s important to look at the EPA and DHA content per capsule. Norwegian Gold Super Critical Omega provides 900 mg of EPA/DHA in each capsule, which is higher than Lovaza. Plus Norwegian Gold Super Critical Omega is enteric-coated to help reduce fishy repeat, contains 1,000 IU of Vitamin D3, and is 5-Star rated from IFOS for purity, potency and freshness.
mill
igra
ms
900
800
700
600
500
400
300
200
100
Amount EPA/DHA per Fish Oil Softgel
300 mg
StandardFish Oil
840 mg
Norwegian Gold Super Critical Omega
PrescriptionLovaza® Fish Oil
900 mg
Prescription Lovaza® Sales
$1.1 Billion
Annual Fish Oil Retail Sales†
$1,400$1,200$1,000
$800$600$400$200
$0
Mass Retailers
mill
ion
s
$189 Million
Health Food Stores
$448 Million
How Are You Going to Grow Your Fish Oil Business?
By Selling a Stronger Supplement than Prescription Fish Oil!
Most of all, they will thank you for their good health!
For more information call 1-800-830-4778 or email [email protected]
www.ultimatefi shoils.com†2009 Pronova Biopharma Annual Report Global End-Users sales. 2009 Nutrition Business Journal Report.* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Recommend the Highest Potency Omega-3 Fish Oil!Prescription - strength
Highest Potency!
featured products
page 7
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Energy28 from Natural Vitality is a premium liquid
whole-food energizer. It features Golden Chlorella
Omega, a complete nutrient-dense green food. Also
incorporated in the formula are 24 organic superfruits,
veggies, sprouts, organic maca, Bioenergy RIBOSE, and
rhodiola. Energy28 has a natural berry flavor sweetened
with organic agave and stevia. Energy28 is perfect for a
whole-food snack and supplies sustainable energy. Also
great for sports. Vegan, gluten free, nonGMO. Available
in box of 15 Nutripacks or 30-oz bottle.
www.naturalvitalitysports.com
Chaga, known as “the king of herbs,” is the world’s
top source of the super antioxidant SOD. Now North
American Herb & Spice has developed a whole line using
raw wild chaga—including a topical cream, espresso,
liquid extract, and beverage. Feel the power of wild, raw
nature—the real and original wild chaga concentrate.
800-243-5242, www.oreganol.com
ReNew Life introduces Total DIET Success, the only
all-in-one, triple-action approach to weight management
compared to top 25 brands. This easy-to-use, natural
formula uniquely combines clinically proven ingredients
linked to the three key components of successful weight
loss—appetite reduction, calorie burning, and increased
fat metabolism. Customers can use daily until they reach
their weight goal.
800-830-4778, www.renewlife.com
Weleda, a pioneer in natural skin care, has announced
the launch of their Pomegranate Firming Facial Care—a
system of four products to prevent and reverse the
visible signs of aging. Utilizing pomegranate seed oil,
each product contains a high level of antioxidants,
flavonoids, and essential fatty acids. These special
nutrients improve the skin’s elasticity and help protect
against damaging free radicals.
800-241-1030, http://usa.weleda.com