buyer appeal- get the scoop!
DESCRIPTION
If you own a home, you are sure to sell it eventually. Find out why you should care about buyer appeal NOW and how to assess it for your property.TRANSCRIPT
Read this if you are going to sell your home now or in the future.
If you own a home, that means YOU.
It only takes 3 minutes.
Have you ever thought about your home’s
Buyer Appeal?
Buyer Appeal is: how attractive your home is
to potential Buyers & is directly related to its value.
Did you know that the greater your
home’s Buyer Appeal,
the higher its market value?
Market value is what someone is willing to pay for your house.
Usually, not all homes are exactly alike.
so what it takes to get this house to 5-Star Buyer
Appeal
from what it takes to get this house to 5-Star Buyer
Appeal.
is very different
If you want to maximize
your home’s market value, give us an hour & we’ll give you the
SCOOPSCOOP
The dictionary defines SCOOPSCOOP as: news, information, or details, esp. as obtained from experience or
an immediate source
The SCOOPSCOOP on your home’s Buyer Appeal is defined by these five categories:
SSense AppealCCurb AppealOOrderOOptimal use of space & PPolish
The SCOOPSCOOP will help us determine your home’s Buyer Appeal Rating.
Most Competitive•Highest price•Shortest Market Time
Least Competitive•Lowest price•Longest Market Time
1 2 3 4 5
The SCOOPSCOOP is a report that will identify your home’s Buyer Appeal
rating. Buyer Appeal 5-Star Rating SystemS C O O
Pleasant aroma Grass healthy & mowed 1 Neat & no clutter 1 Focal points maximized
Pleasant sound 1 Vegetation present & trimmed Emptied shelves Space maximized
Pleasant & endearing visuals Flowers & potted plants Hidden appliances Shortcomings minimized 1
Comfortable temperature 1 House looks fresh & colors neutral Neutral decorations 1 Utility demonstrated 1
Ample light 1 No debris (hoses, toys, tools, etc.) 1 No obvious repairs or updates needed 1 Optimal amount of furniture 1
Odor free (pets, smoke, cooking) Good views maximized, bad minimized Spacious closets
Unobtrusive pet supplies 1 Patio & outdoor clutter-free 1 Unobstructed doors & doorways 1
No debris No distracting collectibles
Fresh door & trim 1 Modest amount of books on shelves
No moss Minimal family photos & personal items 1
Gutters clean Walls uncluttered, 1 major piece/ wall 1
Fences in good condition Organized garage
Plants trimmed & healthy 1
Deck clean, pressure washed
20 15 20 15
Buyer Appeal Score 80Consider recommendations below
Are you showcasing the usable space, flow and best features in
all areas of your property?
CURB APPEALSENSE APPEAL OPTIMIZED SPACEORDERDoes your property appeal to all the senses making buyers feel like this
is a place to call home?
Will the first impression from your property's exterior beckon buyers to a
pristine and inviting home?
Will buyers see serene open spaces where they can visualize their personal touches?
0 - 25 Conditions May be Detrimental to a Sale25 - 50 Below Average Appeal50 - 75 Average Appeal75 -100 Above Average Appeal100+ Fantastic, 5-Star Buyer Appeal!
P
Fresh walls
Fresh floors 1Fresh & complimentary window treatments
Fresh & complimentary bedding
Fresh & complimentary furniture
Clean, especially kitchen & baths 1Clean, updated appliances
Carpets clean 1Indoor plants trimmed & healthy 1Clean & showcased fireplaces 1No holes in walls 1Overall house cleanliness
Light fixtures & bulbs clean & working 1No paint cracks
10
Does your property look better than new?
POLISH
We will suggest improvements and recommend resources to help you maximize
your home’s Buyer Appeal
Or the SCOOP may be that you don’t need to do anything to your house because it already has maximum buyer appeal.
…and then you know that when you are ready to sell, your house is ready too.
Remember 5-Star Buyer
Appeal means you have
maximized the potential
market value for your home
And why wait until just before you’re ready to sell to make improvements to your home? Make them
now, and enjoy them for awhile!
When you are ready to sell, your home will have the
most
Buyer Appeal
which means more money for you.
Isn’t it reassuring to know that your largest financial investment is worth the most money it
can be?
Plus, when you increase the marketability of your home, you increase the amount of control you
have when it comes time to sell.
•Your home will stand out & capture Buyers’ attention.
•You’ll have the advantage over your competition.
•Shorter market time means less inconvenience for you.
•Your home will sell at its highest possible price!
So, don’t take a chance with your most important
financial investment.
Your Buyer Appeal Assessment is just a phone call
or email away.
Linda 912-4440
Wendy 767-3444
Frequently Asked QuestionsQ. Is a Buyer Appeal Assessment a Comparative Market Analysis
(CMA)?A. No, a CMA estimates a current sale price for your home. A Buyer
Appeal Assessment tells you what you can do to get the highest possible price.
Q. Are you going to tell me how much my house is worth?A. We are happy to provide you with a CMA. You have two options: 1)
Answer a few quick questions, and we can do an online CMA and email it to you, or 2) For a more precise market analysis of your property, we are willing to come and see your home at a time that’s convenient for you. In either case, there’s no obligation to put your home on the market.
Q. Is a Buyer Appeal Assessment the same as Staging?A. No. It is a precursor and an assessment. Staging may be one of the
recommendations that result from it.
More Frequently Asked Questions
Q. I am not planning on moving this year, why should I care about my home’s Buyer Appeal?
A. You may move in the future, and this will enable you to be proactive and prepared. When you make changes and improvements to your home, it’s always important to consider resale. Who better to give you objective guidance than experienced and caring Realtors like Wendy and Linda?!
Q. Why do you offer this complimentary service? What is in it for
you? A. The Buyer Appeal Assessment is a unique and complimentary service
that we believe will be helpful to you. It is representative of our sales style to provide information that will help you make educated decisions that in the end will maximize your largest investment. We hope that you will recommend us to your family, colleagues and friends who are ready to make a move, and when you do decide to put your home on the market, you will consider working with us too.
We look forward to giving you the SCOOPSCOOP and helping you
maximize your home’s market value!
-Wendy & Linda