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8/13/2019 businessproposalondshandicrafts-111229234820-phpapp02

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MADE BY:

DEVIKA SARKAR (HRR4016)

SHRUTI JAISWAL (HRR 4025)


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H NDICR FTSLogo of business depicts the name of owners and as the business is done

in partnership so the starting alphabet of the name of each partner is

merged to show strong bonding between them.


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Business is of wooden handicrafts i.e. Sofas, dinningtable etc.

Comes under the category of traditional small scale

industries. Not registered under the factory act.

Investment in fixed assets does not exceed Rs. 60lakhs.


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Steady supply with timely delivery plan.

Apart from good quality, good designs are animportant factor.

e-commerce used as promotional tool. orders will be taken online apart from fax and

telephonically.


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to actively contribute to the social and economic development of thecommunities in which we operate.

MISSIOND&S Handicraft seeks to be an innovative leader in the distribution of

wooden handicraft, wooden furnitureand gift articles, and is committed

to fulfill the expectations of all its customers, employees, and suppliers.


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To build the environment that will focus on: WealthCreation, Infrastructure Development, Training,Technological Development, and Poverty Alleviation etc.

To increase awareness among craftsmen and customersthrough events, Seminars, Craft Forums and

advertisements. Opening of more training centres to provide training to the

craftsmen. There should be more trade shows to facilitate craft

producers to access the market. Promotion of cultural tradition and heritage. Promotion of Indian Tourism to attract the foreign

customers.


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Identify the PotentialMarket

Making Effective Business Planand Refinement in existing

business

Test Marketing to test the initialpotential of new products inmarket

Effective Operational and

Technological Up gradation

Hiring skilled manpower, provide trainingand awareness about latest technology andmarket trends and effective management.


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Cost Effective Production; Maintain Quality

Standards, and Packaging.

Set the Costing and Pricing with Quality taken to beconsideration

Cost Effective Distribution Development using bothPhysical and Electronic Distribution Channels(Internet, e-Commerce)

Both National and International MarketDevelopment for better Export and Foreign Revenue.


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Competition indomestic market.

Increased and better

technological supportand R and D facility incompeting countries.

Quality productsproduced bycompeting countrieslike China, SouthAfrica

Rising demand forhandicraft products indeveloped countries suchas USA, Canada, Britain,France, Germany, Italyetc.

Development of sectorslike Retail, Real Estatethat offers greatrequirements ofhandicrafts products

E-Commerce and Internetare emerged aspromissory distribution

channels to market andsell the craft products.

Lack of infrastructureand communicationfacilities.

Inadequate

information of newtechnology.

Less interest of youngpeople in craftindustry.

Still confined to ruralareas and small citiesand untapped market.

Large, diversified andpotential market.

Need low capitalinvestment

potential source offoreign revenue

because of higherexport.

Cheap labour rates thatresult to competitive

price. strength weakness

threatsOpportunity


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OBJECTIVE:

To know about the market potential for the handicraft

To analyze the handicraft manufacturing, its

competition, customer preferences and theirsatisfaction level.

To find out the major players in the market


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The demand of handicraft is 9200000 units/ year and the

supply is 19,00,800 units/ year. So the demand supply gap is:

= 9200000-1900800 = 72,99,200 units/ year

This gap is currently filled in by the manufacturers whoare located outside Rajasthan which is fulfilled by nearbystates like U.P., Madras, and Jammu & Kashmir. So to fill

this gap the handicraft manufacturing unit can be set uplocally.


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Raw wood available in the form of logs is cut intoplanks of desired thickness and length.

The piece of wood is then seasoned to obtain atexture which is favorable for carving

Decorative patterns are first drawn on the wood with apencil

The design is then carved into the wood with acarving tool.

Craftsmen inlay the wooden handicraft with metal,bone, or wood which gives off a contrast effect,enhancing the intricacies of the carved design.


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Different pieces of carved wood arejoinedtogether to make complete, functional objects.

A protective coating is applied with asuitable wood finish


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Make the use of eco-friendly raw materials. Do the exhibition and fairs for promoting culture with the

help of handicrafts

Pay their taxes regularly. Planting more and more tress. Give more and more employment to the unemployed

person. Dont manufacture any such product that will effect the

Indian culture. Encouraging women education with the help of night

schools.


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The Indian Handicraft Industry stands a unique place among all otherindustries.

Indias rich cultural diversity and heritage provides a unique andhuge resource for developing craft products.

The Indian Handicraft Industry is showing continuous growth rate of

15% every year and it is one of the most important segment ofdecentralized sector in India.

Industry provides ample opportunities for employment to peoplebelonging to backward and weaker classes of society.

Low capital investment, Cheap and skilled labour, Diversifiedproduct portfolio, Flexible Production are few important features ofIndian Handicraft Industry.

Lack of Infrastructure & Technological support, Lack of awarenessof international and new trends and Poor Promotional campaigns area few drawbacks of industry which needs to be overcome


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