businessmodelisraelv1 141109041351-conversion-gate02
DESCRIPTION
GRCTRANSCRIPT
FixNix Inc., 1
Business Model
2FixNix Inc.,
Sl No Subject Slide No
1 Customer Segment 3
2 Technologies Enterprises 4
3 Value Proposition 5
4 Channel 6
5 Revenue Stream 8
6 Key Activity 9
7 Clients & Partner 10
8 Our Pillars 11
Agenda
Customer Segment
FixNix Inc., 3
Technologies for
Enterprises
Future
FixNix Inc., 4
Value proposition
FixNix Inc., 5
Channel
lots of channels, lots of decisions… choose a few:
PR Contest Biz Dev Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing
Email SEO / SEM Blogs / Bloggers Viral / Referral Affiliate / CPA Widgets / Apps LOLCats
3 Things That Matter / To Measure :
1. Volume
2. Cost
3. Conversion
FixNix Inc., 6
Channel
FixNix Inc., 7
Website Traffic unique visitors
Engage visitors w 2+ page views
Started trial
Engaged in trial
Users
Old School Marketing
Dm , TV Mags
Partners &
channels
Trade shows
seminars
Outbound Marketing
Press Release
Client & prospect
enews
PPC:
Linkedin,
Adwords,
Inbound Marketing
Editorials,blogs,F
AQ
Optimize SEO
Social media
Aw
aren
essIn
terestT
raffic
En
ga
ge
Pro
spect
Lea
dU
ser
Brand Interest %
Traffic Rate %
Engage Rate %
Trial Rate %
Lead Rate %
Close Rate %
ConversionRate %
Revenue Stream
FixNix Inc., 8
Key Activity
Automate GRC Modules
• Audit Management• Risk Management• Policy Management• Incident Management• Asset Management• Vendor Management• Contract Management• Compliance Management• Control Management• Fraud Management• Training & Awareness• Whistle Blower / Hotline
Clients & Key Partners
FixNix Inc., 10
11FixNix Inc.,
Our Pillars
Chief Nixer Shan has many accolades, endorsements, accomplishmentsin honor for his service to the project management & informationsecurity community in his past organizations. With more than 10 yearsof global management experience including experience in GeneralManagement and Security Architecture across Motorola, Microsoft, IBM& Reasoning Global.
He has completed his post graduation M.Tech CSE from IIIT Hyderabadand joined Microsoft as Intern. Post Microsoft, Shan joined IBM wherehe was security landscape consultant for CISO of clients of IBM. Afterthat he took the mandate to set up security function in a startupReasoning Global at Hyderabad where in a short stint he helped themmature their security processes, application architecture and mostimportantly the security mindset of the employees.
Over time, his management skills have leaped to become exceptional inmanaging business line operations, people, technology and PMO.
Shanmugavel Sankaran
12FixNix Inc.,
Kunwar Rohitashwa
• Bachelor of Engineering
• General Manager, Program Mangement
• Naitional eGovernaceDivision
• Independent Consultant,ProgramManagement
• Project Manager• Royal Bank of Scotland
Group
Senior Management Professional with 15 years of experience in Global IT Outsourcing Industry across all core functions of , Delivery, Operations and Strategy working in India, US and Europe.
Strong background in Account Management, Delivery Management, Business Development and Program Management of large scale strategic engagements.
Specialty in program managing large transformational proposals with strong innovation themes
Consulted with various financial services clients to strategize global delivery strategy, operationalize “In-source” vs. “Outsource” decisions and execute comprehensive governance and metrics progr
BFSI and eGovernance domain experience through working on projects in various roles.
[email protected] | www.fixnix.co | 0 8790 878 222
Contact
For sales enquiries
0 9025 198 198
1800-HEY-MJER