Business Website Checkup:How Healthy is your Corporate Website?

>50%unprotected forms collecting personal information

>15% pages with broken links

2-4% duplicate content

100%EU companies need to comply with “Cookie Law”

missing or poorly written meta attributes

>80%

images missing alt text

25%

pages > 1MB40%

pages lack traffic tags

10- 15%

Accenture Interactive research has uncovered dramatic limitations of business websites.

Better execution

Greater effectiveness

Implement and enforce standards that deliver maximum impact.

Improve user experience and site performance; reduce cost and risk.

Your digital fitness regime starts here.

Increased traffic (total visits)

10%

Digital Diagnostics have helped companies achieve significant changes in website performance. Here are some of the stats:

Improved customer experience

7%

Decreased workload

10% Lowered bounce rate

>50%

Raised analytics accuracy

30%

Increased productivity

30%

Decreased non-complianceincidents

25%

For more information about how Accenture Interactive can help ensure your digital assets are working to maximum effect, please visit: marketingsoftware.accenture.com

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