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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialGuido Jouret 1
Business Video – Partner UpdateDecember 2009
Marcus Löfqvist – Systems Engineer
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
Agenda
Business Video
DMS 5.2 Overview
Cisco Show and Share
Cisco Digital Signs
Cisco Cast
Media Experience Engine
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
Why Video
1Kandola, Pearn “The Psychology of Effective Business Communications in
Geographically Dispersed Teams”, Cisco Systems, September 2006
2Vision Group Research, FMRIB, University of Oxford, UK
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
Cisco Video Strategy Customer
Benefits
Any-to-Any Any content
Any time
Any where
End-to-End Devices
Network of networks
Software
Platform, Systems and Services Intelligent network for rich media
Collaboration, Broadcast/Streaming
Robust services offerings
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
Desktop Video Streaming
Digital Signage + Enterprise TV
VideoSurveillance
Unified Communications
TelePresence
From Silos to Integrated Video Systems
New
Capabilities
Recording & Streaming
Interoperability
Intercompany
Multi-point
Scheduling, Presence, Dial plan
Security
Auto discovery & configuration
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
Dramatic Traffic GrowthFueled by Video
Gopher, FTP
WWW
P2P
Video
Content
Video
Communication
Dominant
Traffic Type
1993-1995
1995-2000
2000-2013
2013-2025
2025+
1995: Web Overtakes Gopher, FTP
2000: Peer-to-peer Overtakes Web
2010: Video Content Overtakes
Peer-to-Peer
2015: Video Communication
Overtakes Video Content
37% CAGR 2006-2011
T
Source: Cisco Global IP Traffic Forecast, 2007
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Trivia
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Quizzz
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Cisco Business Video Systems
TelePresence TelePresence Meeting Solution
TelePresence as a Service
Consumer TelePresence
Physical Security Video Surveillance
Access Control
HD and SD Cameras
Digital Media Digital Signage
Social Video System
Business IPTV
Unified Communications Video Calling
WebEx
Interoperability
MedianetMedia Processing
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Cisco Digital Media Suite
version 5.2
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New Product Names
Old Name New Name
Digital Media System Digital Media Suite
Video Portal Show and Share
Digital Signage Digital Signs
Enterprise TV Cast
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Cisco Digital Media Suite: Overview
A Comprehensive Suite of Digital Signage, Business IPTV, and
Social Video System Applications
Learn: Employee training and classroom alternatives
Grow: Expand revenue opportunities
Communicate: Share information with employees, students, and partners
Collaborate: Promotes sharing of ideas and idea exchange
Cisco Digital Signs Cisco Cast Cisco Show and Share
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Cisco Show and Share
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Overview
Enterprise social software for video collaboration and sharing
User generated content and social media features
Live events and TelePresence playback
Secure business workflows and reporting
Cisco Show and ShareSocial Video System
Cisco Collaboration Portfolio
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Demo
Cisco Show and ShareSocial Video System
Cisco Collaboration Portfolio
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Cisco Show and ShareSocial Video System
Benefits
Video is everywhere
Video democratization
Secure communication
Reach your audience any place, any time
Video is personal
Personal, instant communication with a global audience
Personalize video experiences
Increase customer intimacy: Get closer with your employees, partners, customers, and students
Meeting optimizer
Save time and money: Reduce time spent in status and project meetings
Workforce optimization
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Cisco Show and ShareCreate, Upload, Edit and Share
Easily Create and Record
PC or Macintosh via USB and embedded cameras
Flip, iPhone, or other cameras
Easily Edit Recorded Videos and Uploaded Flash Files
Crop and delete segments
Split and add transitions
Add and edit chapters, slides
One Click Publish to Share
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Cisco Show and ShareSearch, Comment, Transcribe, Subscribe, and Integrate
Easy search based on user tags and indexing
General and timeline commenting
Custom views based on user profiles
Transcript display and search
-Integrates with Cisco Media Experience Engine for automatic speech-to-text
-Searchable video transcripts
Subscribe to specific topics of interest via RSS
Open platform for simple integration with applications or mash-ups
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Components of Cisco Show and Share
Add the Media Experience Engine (MXE) for
any content to any video device experiences
and transcription services
Digital Media
Encoder 1100
Digital Media Manager
Digital Media
Encoder 2200
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Cisco Digital Media Manager
Robust, Web-based content management
Flexible, remote publishing to Cisco Show and Share endpoint
Customizable Show and Share interface
Slide sync and Q&A w/ live Event Module
Restrict who can watch what
Active Directory and LDAP integration
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Cisco Digital Signs
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Benefits
Accelerate Sales
Promote, upsell and cross-sell directly to customers in the store
Enhance Customer Experience
Deliver entertaining information to reduce perceived wait time
Deliver Communication and Training
Personal, instant communication with a global audience
Share up-to-date schedules, news and emergency messaging right were it’s needed most
Broadcast real-time executive and internal communications
Cost effective training when desktops are not available
Cisco Digital SignsDigital Signage System
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Features
Open platform for easy integration with other applications
Central management of your digital signage network
Customizable on-screen templates
Proof-of-play content performance reporting
Touch screen compatibility
WiFi support
Web-based design tool, the Cisco Digital Media Designer
Cisco Digital SignsDigital Signage System
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Components of Cisco Digital Signs
Digital Media
Player 4305G
Digital Media
Player 4400G
Digital Media Manager
Cisco 32” LCDCisco 40” LCD
Cisco 52” LCD
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Cisco Digital Media Players
Renders graphics, Web content, text tickers on digital displays and music playback
Interactivity through touch screen, remote control, or IP phone
Supports full-screen or “zoned” video in SD or HD resolutions
Customizable on-screen templates
Remote management of display properties
IP-network addressable
Local storage, high availability, automatic failover
Leverage DMP flash memory and external USB drive for content pre-positioning
Small and lightweight
Remote control for interactivity
Low power consumption and high reliability
Security: Hardened device
Open platform
DMP4305G
DMP4400G
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Cisco Digital Media Manager for Digital Signage
Web-based media management, publishing, and distribution
Granular access control for roles such as: designers, IT admins, marketing/sales, regional vs. corporate
Sales and Marketing – create playlists, scheduling and daypart
Content creators/designers – manage assets, design screen layout and zones
IT admins – can configure, remotely manage, group and run reports on DMPs
Control physical properties of the display via connected DMP
Integrates with Cisco ACNS for optimized WAN delivery
Same Application for
Managing and Publishing
Cisco Show and Share Content
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Cisco LCD Professional Series Displays
An end-to-end Cisco solution
Centralized, remote management through the Cisco Digital Media Manager
Cisco support and service offerings
Available in 32”, 40” and 52” models
Full 1080p resolution
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Cisco Cast
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Cisco CastBusiness IPTV System
Benefits
Deliver Communication and Training
On-demand video and broadcast TV channels over an IP network
Cost effective training when desktops are not available
Enhance Customer Experience
Reduce perceived wait time with entertainment/TV channels
Provide on-demand product videos to customers
Features
Interactive Touchscreen menus
Program listing and EPG
Customizable channel lineups
On-demand content
Digital Media Designer integration
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
Components of Cisco Cast
Digital Media
Player 4305G
Digital Media
Player 4400G
Digital Media Manager
Cisco 32” LCDCisco 40” LCD
Cisco 52” LCD
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Cisco DMS Solution Suite
Digital Media Players &
Cisco LCD Displays
Show and Share
Scientific Atlanta
Encoders
Digital Media Encoders
Display & AccessManage & AdaptCreate
Digital Media Manager
Network as the Platform
Multiple Devices Media Experience Engine 3000
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New
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Fo
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Ap
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tVideo Content
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Open Platform Unlocks ApplicationsApplication developer community building on DMS
Learning Management Systems
Conference Room Management
Line Queuing
RFID and Smart Signage
Call Center
Web Portals and Mash-Ups
Customized Content Management
Touchscreen and Kiosks
Video Analytics
Point of Sale
Open, standards based architecture enables customization
and integration
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Quizzz
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Cisco Media ProcessingTransform, Transrate, Transcribe
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Cisco’s Media Processing Strategy
Media adaptation and
customization for stored
media content
Automated workflow with
Flip integration
DMS integration
Phase 1
MXE 3000
Extensive Media
Adaptation
Phase 3
Advanced media processing
Distributed, large scale
medianets
Extended Cisco and 3rd
party application integration
Scalable, Optimized
Media Intelligence
Phase 2
MXE 3500 & 5600
Ultra low latency, modular,
highly scalable platform with
open API
Speech to Text, Live
transcoding
First application enabled is
TelePresence
interoperability
Interactive, Real Time
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The MXE Product Family Grows!NEW! NEW!
File to file media transformation Postproduction, editing, graphics overlay
Live IP media stream transformation Advanced media processing, e.g. STT
Modular scalablity and performance Ultra low latency media processing Signaling/app/network processing
MXE 3000VoD
MXE 3500Live Broadcast
MXE 5600Live and Interactive
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Any to Any
Collaboration
• Live Transcoding
• Live Transrating
• VoD processing
• Automated distribution
Scalability &
Reliability
• High throughput
• Clustering
• Fault Tolerance
• Redundant Power
Automated Pre
& Post Production
• Video Editing
• Color Correction
• Graphics Overlays
• Speech to Text
• Automated Workflow
Integrated
Solutions
• CTS
• Flip Camera
• Show And Share
• Video Surveillance
• Webex
• 3rd party via API
•
MXE 3500MEDIA EXPERIENCE ENGINE
Cisco Media Experience Engine 3500 is a real-time, advanced media processing
appliance that extends the reach of any content to any device, anywhere.
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Cisco Media Experience Engine 5600 Setting New Standards
Highest media processing scalability and
performance
• Up to 90 HD channels
• < 20 Watts/HD Channel
Advanced Architecture
• Modular hardware and software design
• Programmable video and network processing
Optimized Media Application Integration
• Advanced media processing and transport
optimization algorithms
• High performance signal and application
processing
• Intelligent media processing services
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5600 End User Interop ExperienceExample – 16:9 HD from three VC endpoints
(Polycom HDX, Tandberg C60, Lifesize 200)
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Resources
Cisco Business Video
www.cisco.com/go/businessvideo
Cisco Digital Media Suite
www.cisco.com/go/dms
Cisco Media Experience Engine
www.cisco.com/go/mxe
Cisco Medianet
www.cisco.com/go/medianet
Emerging Technologies Partner Resource Center (TelePresence, Medianet, DMS)
www.ciscoet.com
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Nästa gång
16e December
Small Business Update med Melissa Albert
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BUSINESS VIDEO SYSTEMS INTEGRATION
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1. Capture live video from CTS. Transcode,
Transrate, Color Correct, & add custom Graphics
2. Stream Live Video from multiple TP
rooms
3. Playback on any device
+
Live Streaming from CTS
Use Cases:
• Live Remote Participation in
Multipoint & Pt. to Pt. Meetings
• Live Enterprise training with
trainers in remote locations
• Live Corporate Communications
• Recording live video transcripts of
meetings (with active speaker
switching)
Input: H264 Output: WMV, QT,
H264, FLV
MXE
CTS
Only delivered through Cisco
Advanced Services
Endpoints
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• Any endpoint direct-dials another (or into a multi-point conference)
• MXE 5600 adapts video and audio for optimal quality
• Point-to-point calls and multi-point conferences with the same ease of
use and immersive experience as Cisco TelePresence
Extending the reach of TelePresence to video conferencing endpoints
Cisco Media Processing and Cisco TelePresence Interoperability
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• CTRS records video presentation
• MXE automatically detects new content & initiates processing
• Media is adapted and graphics and speech to text captions added
• Recording is dynamically shared on multiple devices
Extending the reach of TelePresence Recordings
Cisco Media Processing and Cisco TelePresence Recording Solution
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• User generated content captured by any input device
• MXE automatically detects and processes user generated content
• Speech to text transcripts generated
• Transcripts can be searched and viewed
Speech-to-text transcription for intelligent video viewing
+
Processed Video STT Transcripts
Cisco Media Processing and Cisco Show and Share
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• HD quality video captured with Flip and transferred to PC
• MXE automatically detects video upload to PC
• Media is adapted and media processing features added
• Recording is dynamically shared on multiple devices
Easy uploading and distribution of video
Flip HD
Cisco Media Processing and Flip Video
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• HD quality video surveillance feeds acquired at source
• VSOM monitors feeds originating from multiple cameras
• MXE detects new content & media is adapted and graphics added
• Footage is dynamically shared on multiple devices
Extending the reach of video surveillance
Cisco Media Processing andCisco Video Surveillance
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• Webex meetings or collaboration session recorded
• MXE ingests content automatically and initiates processing
• Media is adapted and graphics and speech-t- text added
• Recording is dynamically shared on multiple devices
Enriching Webex recordings with MXE’s post production suite
Cisco Media Processing andCisco Webex