business value of multi-format content marketing
DESCRIPTION
The effort of content marketing needs to be put into context of your audience. The value of Facebook to Business to Business social media marketers is losing to much more important players. This is a quick guide to rethinking your relationship with social channels for technology and business to business B2B marketers.TRANSCRIPT
THE BUSINESS VALUE OF MULTI-FORMAT CONTENT MARKETING
THE PURSUIT OF KNOWLEDGE CAN BE INVIGORATING.
DESIGN MORE STORIES AND
LET THEM LIVE EVERYWHERE.
Be intelligent, articulate, entertaining and actionable with your stories. Design them to be consumed from any channel, on any device, at any time, on their terms.
By taking a story and sharing it multiple ways, from video to infographics, ebooks to sales tools, your audience chooses how and where they enter the narrative arc.
MULTI-FORMAT, MULTI-PLAYCONTENT MARKETING
INFOGRAPHIC
VIDEO
EBOOK
Deliver key insights in a consumer-friendly format - within the context of a trend or business challenge.
Show, don’t Tell prospects - how you help them solve business challenges - and take advantage of business opportunities.
Interactive PDFs provide prospects with rich content in a highly designed, device-friendly and engaging format.
82%Content Marketing
70%Search
68%Events
64%Public Relations
TOP STRATEGIES USED IN B2B MARKETING
CHANNELS AND ATTENTION MATURATION
INFOGRAPHIC VIDEO EBOOK
USING MULTIPLE FORMATS NOT ONLY STARTS THE CONVERSATION WITH DIFFERENT AUDIENCES ACROSS DIFFERENT NETWORKS, BUT MOST IMPORTANTLY, LEADS THE HIGH VALUE CUSTOMER TO EXPLORE DEEPER CONTENT.
AUDIENCE VALUE
THE AUDIENCE VALUE OF SOCIAL CHANNELS
1 of top 150VISITED SITES
60 MILLION
VISITORS A MONTH
3 BILLION
SLIDE VIEWS A MONTH
1440 SLIDE
VIEWS A MINUTE
SLIDESHARE
SUPPORTS VIDEO, INFOGRAPHIC, EBOOK, PDF AND DOCUMENT FORMATS
2SOCIAL
NETWORKS
3OTHER
SLIDESHARE CONTENT
1ORGANIC SEARCH
AUDIENCE DRIVERS
5X LARGER BUSINESS AUDIENCE THAN ALL OTHER NETWORKS COMBINED
200GROUP CONVERSATIONS
PER MINUE
187 MILLION
VISITORS A MONTH
300 MILLION
USERS
41% VIEWS
VIA MOBILE
MULTI-CHANNEL OUTREACH WITH ORIGINAL KNOWLEDGE
We developed a range of marketing assets to help Appirio take full advantage of their investment in a market research study, and to reinforce their leadership on this topic. From one study, we created three high-engagement and high-share assets - video, eBook and infographic.
5 MILLIONBRAND
IMPRESSIONS
400SOCIAL LIKES
TRIPLE PLAYDISTRIBUTION
2000SOURCE SHARES
1 DAYMONETIZATION
ALL CHANNELMULTI-FORMAT
CONTENT ASSETS
OVER 800BLOG REPOSTS
MULTIFORMAT
CONTENTDESIGN
FIELD SALES, CUSTOMER, ANALYST + PROSPECTAUDIENCES
We created a brand language for global research reports and then quickly delivered it across infographics, videos, ebooks, printed guides, and mutliple extensions for short-form shareable teasers on LinkedIn, Facebook and Twitter.
GLOBAL INFORMATION DESIGN FOR MULTI-FORMATS
WE ALL LIVE / IN GREAT STORY
5019 NE 21st AvenuePortland, Oregon 97211503-954-2268