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M A G A Z I N EMedia Information
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T H E B U S I N E S S T R A V E L M A G . C O M C R A I G . M C Q U I N N @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3
The multi-award-winning publication writtenand produced for bookers, buyers, arrangers and
managers of business travel and meetings
ReachIn excess of 48,000 people read each issue of The Business Travel Magazine.
Source: Readership Survey,January 2016
ContentA rich mix of news, views, advice and
in-depth analysis of only the most relevant topics that today’s business
travel arrangers can’t do without
AdvertisingFull-colour, high-quality magazine, with
a contemporary design that offers a strong visual platform for effective
advertising
Target audienceBusiness travel and meetings bookers,
buyers arrangers and managers at small and medium-sized enterprises
throughout the UK & Ireland
FrequencyIn print: Bi-monthly
Feb/March, April/May, June/July,Aug/Sept, Oct/Nov, Dec/Jan
Online: Weekly digital news bulletin
FormatFull-colour, high-quality print magazine.
Plus digital interactive e-magazine version. Website and weekly digital news
bulletin
While The Business Travel Magazine is targeted primarily at the SME sector, our readership also includes those
responsible for business travel and meetings at multinational corporations throughout the UK & Ireland
MEDIA INFORMATIONTHE FACTS
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DigitalEvery Friday morning over 13,500 subscribers are sent an email review of the week’s business travel and meetings news. The TBTM website
attracts over 5,000 unique visitors per month
A variety of content reaching a wideaudience on different platforms
MagazineA visually appealing bi-monthly magazine with
a rich mix of content distributed to 17,164 subscribers with direct responsibility for booking,
buying and managing travel
SupplementsComprehensive reports and overviews of key sectors of the business travel industry. Recent supplements include The 2016 guide to Serviced
Apartments and The 2016 Guide to Rail Travel
DinnerClub
Exclusive to seniorbusiness travelmanagement
EventsA variety of events at which delegates can network,
have fun, learn and do business. Events include: The Business Travel Conference •
Golf Masters • Dinner Club • Media Partnerships
THE EXPERIENCE
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MEDIA INFORMATION
THE CONTENT
The Review A round-up of news from across the industry, categorised so that readers can easily find the news most relevant to them.• The Lowdown• In the Air• On the Ground• The Room Report• The Meeting Place• On the Move
RegularsA series of articles including straightforward guides, reviews and reports on destinations, products and processes. These include:• The Knowledge• Six of the Best...• The Technology• Beginner’s guides • Destination profiles• Everyone’s Talking About...
PeopleLeading industry figures have their say on a wide range of topics. These regular pages include: • The Conversation• Meet the Buyer• Speaking Out• The Debate• On the Road• Talking Travel• ITM, ACTE & GTMC columns
FeaturesAt least three features in every issue of The Business Travel Magazine, including one extended feature. • Coverage of all sectors• The latest developments• In-depth analysis• Quality advice• Expert writers• Input from suppliers and
travel managers alike
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THE DISTRIBUTION
The Business Travel Magazine readership database is broken down into more than 50 business sectors, ranging from manufacturing, mining and energy supply to finance, construction, transport, retail and hospitality.
READERSHIP BREAKDOWN• Direct responsibility for corporate travel: 17,164• Travel management companies & HBAs: 973• Suppliers (airlines, hotels, rail, apartments, car hire, etc): 429• Total Distribution: 18,566 • With an average of 2.6 readers per copy, the total reach of The Business Travel Magazine is over 48,000 people per issue Source: Distribution data, December 2016
Level of responsibilityRespondents may have multiple rolesManage travel ................................................................................. 73%Manage meetings ........................................................................... 52%Make bookings ................................................................................ 49%Set travel policy ............................................................................... 38%Set travel budget ............................................................................ 29%Traveller ........................................................................................... 19%TMC or business travel agent ....................................................... 11%Source: Readership Survey, January 2016
How is travel booked?Respondents may choose multiple optionsWe use a TMC/HBA ........................................................................ 65%Direct with suppliers ...................................................................... 52%Online travel agency ...................................................................... 24%Source: Readership Survey, January 2016
Company travel destinationsAfrica ................................................................................................ 21%Australia ........................................................................................... 18%Central & Eastern Europe .............................................................. 34%Middle East/India ............................................................................ 42%North America ................................................................................. 65%North East Asia ............................................................................... 22%Republic of Ireland ......................................................................... 22%Scandinavia...................................................................................... 31%South America ................................................................................. 27%South East Asia ............................................................................... 35%United Kingdom .............................................................................. 85%Western Europe .............................................................................. 69%Worldwide........................................................................................ 44%Source: Readership Survey, January 2016
Number of employees that travel1 – 50 ................................................................................................ 13%51 – 250 ............................................................................................ 32%251 – 500 ......................................................................................... 22%501 – 1000 ....................................................................................... 14%1001 + ............................................................................................... 19%Source: Readership Survey, January 2016
Annual company travel spendUnder £100,000 .............................................................................. 13%£100,001 – £500,000 ...................................................................... 24%£501,001 – £1,000,000 ................................................................... 28%£1,000,001 – £5,000,000 ................................................................ 19%£5,000,001 + .................................................................................... 16%Source: Readership Survey, January 2016
Distributed to more than 17,000 named readerswho have direct responsibility for corporate
travel and meetings management
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THE RATES
Website advertisement rates
Size/Frequency 2 months 4 months 6 months 8 months
Leaderboard 940 x 120 pixels £1,300 £1,800 £2,500 £2,900
Banner 600 x 90 pixels £900 £1,500 £2,000 £2,600
Button 320 x 155 pixels £600 £1,000 £1,300 £1,600
Mini Button 155 x 155 pixels £400 £600 £900 £1,100
Magazine advertisement rates
Double Page Spread: £7,000
Full Page: £3,750
Junior Page: £2,650
Half Page: £2,450
Third Page: £1,750
Quarter Page: £1,450
Sixth Page: £895
Inside Front Cover: £4,250
Inside Back Cover: £4,000
Outside Back Cover: £4,000
Inserts, Belly Bands, Cover Wraps etc £POA
TBTM Weekly
Banner 600 x 90 pixels Prices from £750 per week. Series discounts available.
With rates starting from £895, advertising in The Business Travel Magazine offers value-for-money
access to a comprehensive readership of key decision makers across the industry
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THE CONTACTS
Contact the team for advertisingand a variety of upcoming event
sponsorship opportunities
+44 (0) 20 8649 [email protected]
thebusinesstravelmag.comBMI Publishing, Suffolk House, George Street, Croydon,
Surrey, CR9 1SR United Kingdom
AdvertisingDavid Clare, Publisher
[email protected]+44 (0) 20 8649 7233 /
(0) 7808 168192
EditorialAndy Hoskins, Editor
[email protected]+44 (0) 20 8649 7233 /
(0) 7906 158693
AdvertisingCraig McQuinn, Senior Sales [email protected]
+44 (0) 20 8649 7233 / (0) 7753 745419
MEDIA KIT
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“The magazine is extremely informative and current. The articles are always relevant
and thought provoking”Roger Peters, Senior Purchasing Manager, Capgemini UK
“Advertising in The Business Travel Magazine is a key component of
our annual marketing plan”Stuart Leckie, Director of Sales & Marketing, St Ermin’s Hotel
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