business tagline worksheet - bluleadz · 2019. 10. 21. · favorite taglines now, you’re ready to...
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BUSINESS TAGLINE WORKSHEETA Step-by-Step Worksheet to
Help You Make Your Brand
More Memorable
By following these steps, you’re ready to
create a kickass business tagline!
Remember, your business tagline needs to be:
• Memorable for your target audience and
current customers.
• Concise and easily digestible, yet
comprehensive.
• Aligned with your brand voice and your
company mission.
Keep this in mind as you go through
each step.
Congratulations on starting your Business Tagline Worksheet!
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Step 1: Create Your Ideal Audience
The best place to start is by defining who you’re
trying to attract with this business tagline. Gather
your buyer personas, market research, and other
important information about who your ideal
customer is and write out this section.
• What are their main pain points?
• What’s their emotional reaction to having these
pain points?
• What do they look for while they’re searching
for solutions?
Bonus Tip: Learn more about your ideal audience directly from the source by using social monitoring tools. This helps you gather data to ensure you use the right language and tone that your audience prefers.
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Step 1 Worksheet: Ideal Customer ProfileBased on your market research, fill in your ideal customer profile below.
Industry: What industries do your ideal customers work in?
Company Size: What size company do they work for?
Pain Points: What are their biggest challenges?
Budget: Ideally, what budget do they have for your solution?
Location: What geographic areas do they ideally live in?
Goals: What goals are they hoping to accomplish?
Objections: What are their biggest objections to a sale?
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Step 2: List Keywords Aligned With Your Business
You’re going to need to communicate exactly what
your company does in as few words as possible. This
is why you should build a list of keywords and phrases
now. By listing them out, you can organize them into
related groups, then brainstorm phrases that effectively
incorporate them.
Bonus Tip: Host a brainstorming session with your team and write out these keywords and phrases on sticky notes or on a whiteboard. You can visually group them, making the semantic relationships clear.
Here are a few questions to help you start
brainstorming words and phrases for your list:
• What sparked inspiration that lead to your company
being founded?
• What problems do you solve?
• How do you provide solutions for your customers?
• What are your company’s main goals?
• What can customers expect when they purchase from you?
• What are the main benefits customers enjoy when using
your products or services?
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Step 2 Worksheet: Industry Keyword ListBased on your keyword and industry research, fill in your top keywords below.
Primary Keywords: What are the most common keywords that represent your company and industry?
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Secondary Keywords/Phrases: What are other keywords that relate to your company and industry?
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Step 3: Spy on Your CompetitorsStanding out is so important, especially for
crowded industries. If your tagline is a shrug,
nobody will remember you or even notice you
within your industry.
Plus, by conducting a competitor analysis, you’re
ensuring that you don’t copy another organization
or make a tagline that is too similar.
Bonus Tip: Stay in the loop by using competitor analysis tools. These tools deliver key insights on your biggest threats to show you opportunities to gain an advantage on them.
Create your competitor tagline database to
get a bird’s eye view of your industry. Start by
researching 5-10 competitors. Add more if
you’re in a bigger industry.
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Step 3 Worksheet: Competitor AnalysisDig into your top competitors a little and fill out this competitor tagline analysis
to get a better idea of how you can stand out amongst them.
Company Name Company Website Company Tagline Notes
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Step 4: Write a List of Your Favorite Taglines
Now, you’re ready to create a list of
rough draft taglines. Host a brainstorming
session and get your whole team on board
to create and share taglines.
Then, conduct an internal vote to
nominate the top 3-5 options. With this
list, identify ways to potentially improve
upon them and trim them down.
Bonus Tip: Suffering with writer’s block? Encourage your team to use tagline generators to automate tagline creation. These tools leave you with tons of options to evaluate and tweak.
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Step 4 Worksheet: Tagline CreationJot down all your tagline ideas during your brainstorming session. After a while,
go back and circle/highlight your top 3-5.
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Step 5: Run a Test Drive
Ask your designers to create mockups of digital
assets where your tagline would appear, like your
website homepage and social media accounts.
This helps you visualize what each option would
look like and paint a better picture to make
decision making easier.
Bonus Tip: Consider conducting customer surveys with your existing customers to solicit feedback on your final tagline choices. Their perspective holds a lot of value, and they can shed some light on areas your team may have overlooked.
Finally, your team can all vote and agree on their
favorite tagline. Distribute an internal survey
with the final options listed, alongside designed
mockups. This vote will dictate what tagline is the
best representation of your company.
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Step 5 Worksheet: Post-Test AnalysisRun a survey around your office or ask your customers what they think. Check
off which tagline they voted for as their favorite and calculate the total.
#1 #2 #3 #4 #5Voter’s Name
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Start Using Your TaglineThere you have it! You finally have a business
tagline that perfectly encapsulates your
brand’s identity, your company’s mission,
and what your customers love most about
you.
Add your tagline across multiple channels
to ensure consistency. And with consistency
and visibility comes awareness.
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