business strategy of vijay advertising

“BUSINESS STATEGIES OF VIJAY ADVERTISING

ASSIGNMENT UNDER

“Sales Management and Sales Promotions”

“BUSINESS STRATEGY OF VIJAY ADVERTISING”

SUBMITTED BY:SUBMITTED BY:

NILESHKUMAR D. SHUKLA -: MS1315029NILESHKUMAR D. SHUKLA -: MS1315029

PRAVEEN NAIR -: MS1315016PRAVEEN NAIR -: MS1315016

NARESH PATIL -: MS1315020NARESH PATIL -: MS1315020

UNDER THE GUIDANCE OFUNDER THE GUIDANCE OF

Prof:- Prof:- RAJENDRA KALERAJENDRA KALE

SAKET COLLEGE OF MANAGEMENTSAKET COLLEGE OF MANAGEMENT

KALYAN, MAHARASHTRA, INDIAKALYAN, MAHARASHTRA, INDIA

UNIVERSITY OF MUMBAIUNIVERSITY OF MUMBAI

(2014-2015) (2014-2015)

By:- NILESH SHUKLA, NARESH PATIL, PRAVEEN NAIR


VISIT TO VIJAY ADVERTISING



Company Profile

Vijay Advertising was established in Kalyan, Mumbai (INDIA), in the year 2004 by Mr. Vijay Ingle (M.D) to be an Outdoor Advertising Company. Since the company’s incorporation it has remained the Pioneer in the Outdoor Advertising.

Now it has the strength of high profile professionals. The company has its full-fledged operations in Outdoor Media. Vijay Advertising is having its presence in other states as well as its alliances in all over India (Ahmedabad, Bangalore, Chennai, Delhi, Faridabad, Goa, Hyderabad, Kanpur, Lucknow, Mumbai, Nagpur, and having presence in Mini Metros also.

Vijay Advertising is upcoming leading outdoor media company and mission is to providing innovative solutions with the best quality of services in the country in outdoor media for the clients.

Vijay Advertising has developed a very strong relationship with its clients, which include some of the leading corporate houses, public sector undertakings, some of them are UCO Bank, HCL, NITT, VLCC, Jet king, Mahesh Tutorials, Vijay Sales, Raymond’s, Sony India, Godrej Hill, Aarya International School, Wockhardt, Big Bazaar (Future Group), Cinemax, FameAdlabs and Developers like Panvelkar Group, Mangeshi Sahara & Many More has been done by the company.

The company has developed its brand name by concentrating on clients, their needs and preferences and emphasizing research and development, the Vijay Advertising brand grows everyday. Vijay Advertising has been building up trust of its clients, through the advertising representation, prompt & efficient servicing.

Vijay Advertising strives to provide consistently attractive and comprehensive packages to meet client’s satisfaction level by using quality outdoor Medias and by adapting appropriate processes.



Services

Vijay Advertising provides the various options in outdoor media. Some of them are as follows:

Outdoor Media

Billboards / Hoardings Neon Signs Mobile Van Gantries Pole Kiosk Foot Steps

Railway Media

Full Train Painting Exterior Panels Window Top Transfer Stickers Glow sign Boards at Railway Station Station Branding

Others

Balloon Media Shopping Mall & Multiplexes



Major clients

Metro Junction Kalyan

Patel Groups

Panvelkar Groups

Mahesh Tutorials

Ahuja Groups



Main Competitors

Pawan Advertising

Laxmi Advertising



Services Charges( fees & commission)

Media Size Rate (P.M.)Hoarding 16 x 20 35000Hoarding 20 x 20 40000Hoarding 30 x 30 125000Hoarding 18 x18 40000Hoarding 20 x 21 55000Hoarding 61 x 41 350000Hoarding 30 x 10 30000

Term & Conditions

Charges are subject to area and locations. Payments will be 100% advance. Once contract is final cannot be cancel. Printing charges will be Rs.10 p.s.f. & 20 p.s.f. for S.O.V. Sites are subject to availability. We are not responsible for stolen & damage.



Media Partners

ZEE Marathi Channel

Radio Channels

Local news Papers



Contact Details

VIJAY ADVERTISING

A/102, Everest Tower, Santoshi Mata Road,

Opp. Maxi Ground, Kalyan (W), Pin-421301

Mobile : Vijay Ingale - 09820261563 / 09323139630

Tel Fax : +91 251-2313463

Tel No.: +91 0251-2305147

Email us : [email protected]



References

Google Image www.vijayadvertinsing.com Prof. Rajendra kale sir

Special Thanks to

Miss. Riva Nair (Secretary of Mr. Vijay Ingale M.D. of Vijay Advertising)For giving us all the detailed information

All The Employees for their support in our visit to Vijay Advertising


http://www.vijayadvertinsing.com/


THANK YOU


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nilesh shukla

praveen nair assignment

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