business strategy-british airways (2012)

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Page 1: Business Strategy-British Airways (2012)

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L~reknrr Rp|gpndu ‒ L|eperf Ge|tgur &<:7<%

G Rp|gpndeb

Gkgcurer

mi 

L|eperf Ge|tgur

7

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Pglcn mi Bmkpnkpr

7+: Ekp|m`~bpemk +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 0

Ied~|n 78 G am`nc mi bm|zm|gpn rp|gpndu ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 0

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 0

<+: Gkgcurer mi pfn nvpn|kgc gk` ek`~rp|u nkye|mkankp mi L|eperf Ge|tgur ++++++++++++++++++++>

<+7 ZNRPNC gkgcurer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >

<+7+7 Zmcepebgc +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >

<+7+< Nbmkmaeb +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >

<+7+2 Rmbem!b~cp~|gc ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >

Ied~|n <8 Dnmd|gzfebgc rndankpr g|ng ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >

<+7+0 Pnbfkmcmdebgc+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 9

<+7+> Nkye|mkankpgc +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 9

Ied~|n 28 R~aag|u mi nkye|mkankpgc `gpg gk` pg|dnpr +++++++++++++++++++++++++++++++++++++++++ 4

<+7+9 Cndgc+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 4

Ied~|n 08 ZNRPNC igbpm|r gk` pfn m|dgkergpemk ++++++++++++++++++++++++++++++++++++++++++++++++++++++ 4

<+< Bmaznpepeyn! Ieyn im|bnr i|gantm|o +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 6

Ied~|n >8 Bmazg|ermk mi ag|onp rfg|n mi yg|em~r ge|ceknr ++++++++++++++++++++++++++++++++++++++ 5

<+2 RTMP GKGCURER +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 7:

 Pglcn 78 R~aag|u mi RTMP im| L|eperf Ge|tgur +++++++++++++++++++++++++++++++++++++++++++++++++++ 7:

2+: Rp|gpndeb mzpemkr gygecglcn pm L|eperf Ge|tgur ++++++++++++++++++++++++++++++++++++++++++++++++++++++ 77

2+7 PMTr Agp|ev ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 77

2+< GKRMII Agp|ev +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 7<

2+<+7 Ag|onp Znknp|gpemk +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 72

2+<+< Ag|onp `nyncmzankp ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 72

2+<+2 Z|m`~bp `nyncmzankp +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 70

2+<+0 @eyn|reiebgpemk ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 70

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2+2 Rncnbpemk mi pfn amrp yeglcn rp|gpndeb mzpemkr ++++++++++++++++++++++++++++++++++++++++++++++++++ 70

0+: Pfn bfgkdn z|mbnrr ek pfn m|dgkexgpemk gk` |nbmaank`gpemkr +++++++++++++++++++++++++++7>

 Pglcn <8 R~aag|u mi |nbmaank`gpemkr +++++++++++++++++++++++++++++++++++++++++++++++++++++ 79

0+7Bmkbc~`ekd \nbmaank`gpemkr gk` |nag|or ++++++++++++++++++++++++++++++++++++++++++++++++++++++ <:

>+: Bmkbc~remk +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ <7

Cerp mi Ied~|nr

Ied~|n 78 G am`nc mi bm|zm|gpn rp|gpndu++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++0

Ied~|n <8 Dnmd|gzfebgc rndankpr g|ng++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++>

Ied~|n 28 R~aag|u mi nkye|mkankpgc `gpg gk` pg|dnpr++++++++++++++++++++++++++++++++++++++++++++++++4

Ied~|n 08 ZNRPNC igbpm|r gk` pfn m|dgkergpemk+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++4

Ied~|n >8 Bmazg|ermk mi ag|onp rfg|n mi yg|em~r ge|ceknr++++++++++++++++++++++++++++++++++++++++++++5

Ied~|n 98 PMTR agp|ev rfmtekd mzpemkr im| L|eperf Ge|tgur+++++++++++++++++++++++++++++++++++++++7<

Ied~|n 48 Pfn Gkrmii agp|ev+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7<

Cerp mi pglcnr Pglcn 78 R~aag|u mi RTMP im| L|eperf Ge|tgur++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7:

Pglcn <8 R~aag|u mi |nbmaank`gpemkr+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++79

2

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7+: Ekp|m`~bpemk

Pfn m|dgkexgpemk bfmrnk im| pfer gkgcurer er L|eperf Ge|tgur+ Lgrn` gp Fngpf|mt Ge|zm|p ek

Cmk`mk# L|eperf Ge|tgur er pfn leddnrp ekpn|kgpemkgc ge|cekn ek pfn ^O+ Ep `ngcr ek `manrpeb gk`

ekpn|kgpemkgc bg||egdn mi i|nedfp gk` agec gr tncc gr gkbeccg|u rn|yebnr+ Z|eygpexn` ek 7564# ep fgr

bmkpek~n` pm ekb|ngrn ek d|mtpf ek rzepn mi rpeii bmaznpepemk &Bmkkncc# Teccegarmk <:77# 77>%+ Pfer

 zgzn| gkgcurnr pfn ek`~rp|u gk` nvpn|kgc nkye|mkankp gcmkdre`n gk nygc~gpemk mi pfn rp|gpndeb

mzpemkr mi pfn m|dgkexgpemk gk` pfn bfgkdn z|mbnrr tepfek pfn m|dgkexgpemk gr |ncgpn` pm pfn

iek`ekdr mi pfn gkgcurer gc|ng`u bg||en` m~p+

Ied~|n 78 G am`nc mi bm|zm|gpn rp|gpndu

Rm~|bn8 Nvp|gbpn` i|ma Hmfkrmk# D+# Rbfmcnr# O+# ) Tfeppekdpmk# \+ &<::6%

0

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<+: Gkgcurer mi pfn nvpn|kgc gk` ek`~rp|u nkye|mkankp mi L|eperf

Ge|tgur

<+7 ZNRPNC gkgcurer

<+7+7 Zmcepebgc

I|ma pfn zmcepebgc grznbp# dmyn|kankp gk` zmcepebgc ekrpglecepu giinbp pfn |m~pnr mzn|gpn` lu agku

ge|cekn bmazgkenr+ Im| nvgazcn# pfn G|gl rz|ekd pfgp giinbpn` g k~aln| mi bm~kp|enr ek Km|pf

Gi|ebg gk` pfn Ae``cn Ngrp r~bf gr Celug# Ru|eg# Nduzp gk` P~kereg giinbpn` L|eperf Ge|tgur

pf|m~df icedfp bgkbnccgpemkr &Bmkkncc# Teccegarmk <:77# 77>%+

<+7+< Nbmkmaeb

@~n pm dcmlgc nbmkmau |nbnrremk# pfn rfg|n z|ebn mi L|eperf Ge|tgur fgr ic~bp~gpn` tfecn ekr~|gkbn

bmrpr mi L|eperf Ge|tgur |mrn lnbg~rn mi pfn ing| mi pn||m|era gk` pedfpn| rnb~|epu bfnbor gp pfn

ge|zm|p &Lg||mtr# Knncu <:77# 94%+ @~n pm I~nc z|ebn ic~bp~gpemkr# bmazgkenr g|n b~ppekd `mtk mk

p|gync bmrpr lu ~rekd gcpn|kgpeyn bmaa~kebgpemk rurpnar r~bf gr Pncnbmkin|nkbekd &Rfgt <:77#

62%+

<+7+2 Rmbem!b~cp~|gc

Gr nye`nkbn` ek pfn ied~|n lncmt knt Greg Zgbeieb gk` G~rp|gcgreg# ag|onpr miin| dmm` zmpnkpegc+

\nynk~nr b~||nkpcu rpgk`r gp g zgcp|u 4<7 ¢a _L|eperf Ge|tgur <:7:# 9Q+ Pfn gdekd zmz~cgpemkr ek

N~|mzn g|n ceoncu pm rznk` am|n ek cner~|n gk` miin|r dmm` l~reknrr zmpnkpegc+ Ek g``epemk#

ekb|ngrn` ~knazcmuankp ekb|ngrnr pfn bmazgkenr lg|dgekekd zmtn| gr gk nazcmun| &Bmk|g`u#

L~bo <:7<# 77%

Ied~|n <8 Dnmd|gzfebgc rndankpr g|ng

>

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Rm~|bn8 Nvp|gbpn` i|ma LG Gkk~gc \nzm|p &<:7:%

<+7+0 Pnbfkmcmdebgc

Lu <:77 @nbnaln|# gk ekb|ngrekd k~aln| mi b~rpman|r &09.% ~rn pfn ekpn|knp pm bmazg|n z|ebnr#

tfebf ekb|ngrnr bmkr~an| lg|dgekekd zmtn|+ Ek g``epemk# mkcekn lmmoekd gk` bfnbo!ek rn|yebnr g|n

ekb|ngrekdcu zmz~cg|+ Tfecrp z~|r~ekd pnbfkmcmdebgc g`ygkbnankpr# LG a~rp gyme` lnbmaekd myn| 

|ncegkp mk pnbfkmcmdu+ Im| nvgazcn# nc`n|cu b~rpman|r agu rpecc ln gyn|rn pm r~bf p|nk`r &Ocmrmrou

<:77# 7<:%+

<+7+> Nkye|mkankpgc

L|eperf Ge|tgur a~rp mlnu cmbgc gk` ekpn|kgpemkgc cgtr gk` |nd~cgpemkr mk gpamrzfn|eb zmcc~pemk

gk` tgrpn `erzmrgc+ Bmkp|mcr mk kmern zmcc~pemk# bmkp|mcr mk pfn bmkr~azpemk mi nkn|du gk` pfn

rbg|bepu mi cgk` im| ge|zm|p nvzgkremk gk` b|ngpemk `~n pm zmz~cgpemk ekb|ngrn gcrm giinbp pfn

mzn|gpemkr mi ge|ceknr &Amtim|pf# A~kp <::5# 42%+ Pfer im|ar gk eazm|pgkp zg|p mi LG―r b~||nkp

rp|gpndu &L|eperf Ge|tgur <:7:# <2%+

9

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Ied~|n 28 R~aag|u mi nkye|mkankpgc `gpg gk` pg|dnpr

Rm~|bn8 Nvp|gbpn` i|ma LG Gkk~gc \nzm|p &<:7:%

<+7+9 Cndgc

Cndgc grznbpr fgyn pm `m tepf cndercgpeyn bfgkdnr gk` bmkrp|gekpr ceon rginpu# fngcpf cndercgpemkr

gk` |nrp|ebpemkr mk pfn an|dn| gk` gbw~erepemk mi bmazgkenr+ Dmm` |ncgpemkr z|nynkp ek`~rp|egc

gbpemk gk` fnkbn mzn|gpemkgc ekpn||~zpemkr &L|eperf Ge|tgur <:7:# 0:%+ Pf|m~df pfn Mznk Roenr

Gd|nnankp# LG gk` bmaznpepm|r bgk i|nncu p|gkrin| ge|b|gip lnptnnk pfn ^R gk` N^ &Agrrmk#

Rfg|eii <:7:# 05%+

Ied~|n 08 ZNRPNC igbpm|r gk` pfn m|dgkergpemk

4

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Rm~|bn8 G`gzpn` i|ma Hmfkrmk# D+# Rbfmcnr# O+# ) Tfeppekdpmk# \+ &<::6%

<+< Bmaznpepeyn! Ieyn im|bnr i|gantm|o 

^rekd pfn Ieyn Im|bnr pmmc# ep er zmrrelcn gkgcurn pfn b~||nkp rp|gpndeb zmrepemk mi L|eperf Ge|tgur

gk` pfnk cgpn| agon |nbmaank`gpemkr &Zgukn# Ab@mkgc`# I|mt <:77 >9%

Pf|ngp `~n pm knt nkp|gkpr ek pfn ag|onp 8 pfn ^O ge|cekn ek`~rp|u er g fedfcu `n|nd~cgpn` rnbpm| 

gk` pfn|n g|n aekeagc `e|nbp nkp|u |nrp|ebpemkr im| bmaznpepm|r &Bfn|kgpmku# Agb@mkgc` A#

Tgccgbn <:7:# 7:9%+ Fmtnyn|# pfer rpecc bmkrpep~pnr g cmt pf|ngp igbpm| `~n pm

7% cg|dn Bgzepgc |nw~e|nankpr im| knt nkp|gkpr <% Rgp~|gpn` pfn cmkd fg~c ag|onp 2% Rgp~|gpemk mi 

pfn `manrpeb ag|onp lu zcgun|r r~bf gr Ngru Hnp gk` \ugk ge|# pfn cg|dnrp bg||en|r ek pfer bgpndm|u

&Rpnynr <:7:# 44%+

0% @maekgkbn mi L|eperf Ge|cekn mi aghm| |m~pnr gk` f~lr deynr pfn ge|cekn fedf zmtn| gk` >%

Igec~|n mi knt nkp|gkpr r~bf gr Xmma gk` VC ek <::6 rbg|n` gtg|n knt zmpnkpegc nkp|gkpr &Rpnynr

<:7:# 44%

Pf|ngp mi r~lrpep~pn z|m`~bpr8 Pfn pf|ngp im| cmkd!fg~c ag|onp er Cmt# l~p g |ngc pf|ngp nverpr ek

^O―r `manrpeb ag|onp+ Rnyn|gc ‖kmk!c~v~|u― ge|ceknr miin| bfngzn| ig|nr pfgp z|ebn bmkrbem~r

6

  M\DGKERGPEMK

Pnbfkmcmdebgc

 

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Nbmkmaeb

 

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c

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b~rpman|r tgkp+ I~|pfn|am|n# l|gk` kgan er ~keazm|pgkp im| pfn bmkr~an| m~p pm agon g rgyekd

&Rpnynr <:7:# 44%+

 Zmtn| mi L~un|r8 Gp pfn |ndemkgc cnync# l~un|r fgyn fedf zmtn|+ Pfnrn b~rpman|r zmrrnrr fedf

 zmtn| lnbg~rn mi 7% Z|nrnkbn mi Cmt bmrp m| L~`dnp ge|ceknr ‒ b~rpman|r fgyn agku bfngz

gcpn|kgpeynr pm bfmmrn i|ma# Pfn|n g|n gr agku gr 6 cmt bmrp bg||en|r mzn|gpekd ek ^+O b~||nkpcu+

<% Ekb|ngrekd gbbnrr pm pfn ekpn|knp# tfebf miin|r w~ebo z|ebn bmazg|ermkr ‒ ek pfn ^+O gr agku gr

09. mi b~rpman|r b~||nkpcu lmmo pebonpr mkcekn+ Im| cmkd fg~c rn|yebnr# l~un|r fgyn cmt zmtn| 

`~n pm ekredkeiebgkp z|m`~bp gk` z|ebn `eiin|nkpegpemk &D|eiiek <:7:# 50%+

 Lg|dgekekd zmtn| mi r~zzcen|r8 L|eperf Ge|tgur r~zzcen|r zmrrnrr fedf zmtn|+ Pfn ge|cekn igbnr g

r~zzcen| |ero i|ma g|m~k` <> r~zzcen|r+ @er|~zpemk mi r~zzcen|r mzn|gpemkr tm~c` ~k`n|aekn LG―r

mzn|gpemkr+ LG er b~||nkpcu tm|oekd tepf r~zzcen|r r~bf gr gn|mzcgkn r~zzcen|r Lmnekd gk` Ge|l~r

pm g`h~rp pfne| bmkp|gbpr ek cedfp mi pfn b~||nkp iekgkbegc ekrpglecepu &L|eperf Ge|tgur <:7:# 27%+ Gcrm#

L|eperf Ge|tgur nazcmunnr zmrrnrr rp|mkd lg|dgekekd zmtn| pf|m~df pfne| ~kemkr &@gkencr#

Abcc|mu <::5# 7<7%+

Bmaznpepeyn |eygc|u8 Onu pm LG―r rp|gpndu er pm miin| lmpf cmkd gk` rfm|p fg~c icedfpr+ Pfn|n er

ceppcn z|ebn `eiin|nkpegpemk lnptnnk LG gk` bmaznpepm|r ek cmkd fg~c+ Fmtnyn|# bmaznpepemk rpecc

nverpr ek pfn im|a mi 7% G i|gdankpn` rfm|p fg~c ag|onp <% Ien|bn bmaznpepeyn pgbpebr i|ma

bmaznpepm|r 2% Ekb|ngrn` bmkrmce`gpemk gamkd LG―r bmaznpepm|r &Rpnynr <:7:# 44%+

Ied~|n >8 Bmazg|ermk mi ag|onp rfg|n mi yg|em~r ge|ceknr

5

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Rm~|bn8 Nvp|gbpn` i|ma Bnkpn| im| Greg Zgbeieb Gyegpemk &<:77%

<+2 RTMP GKGCURER

Pfn RTMP gkgcurer grrnrrnr pfn rp|nkdpfr gk` tngoknrrnr mi L|eperf Ge|tgur gk`

er r~aag|ern` lncmt8 &Z~kxnc <:77# 2<%

Pglcn 78 R~aag|u mi RTMP im| L|eperf Ge|tgur

Rp|nkdpfr Ekpn|kgc Rp|nkdpfr

L|gk` eagdn er rp|mkd

Z|nrnkbn mi zg|pkn|rfezr gk` gccegkbnr

^rn mi Pn|aekgc >

Tngoknrrnr Ekpn|kgc Tngoknrrnr

Ferpm|u mi zmm| nazcmunn |ncgpemkr

7:

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Cmt cnyncr mi |nceglecepu gk` p|~rp im| ekrpgkbn# zmm| lgd fgk`cekd err~nr

Mzzm|p~kepenr Nvpn|kgc Mzzm|p~kepenr

• Rman bmaznpepm|r im|bn` pm nvep

• Nan|dnkbn mi knt ag|onpr

• W~gcepu rurpna lgrn` mk RouP|gv

• Bmaznpepm|r igec~|n pm `nceyn| |nceglcu

Pf|ngpr Nvpn|kgc Pf|ngpr

• Nkye|mkankpgc bmkbn|kr gk` gtg|nknrr

• Dcmlgc nbmkmaeb b|erer

• Cmtn| bmrp bmaznpepemk

• Pfn mznk roenr gd|nnankp

2+: Rp|gpndeb mzpemkr gygecglcn pm L|eperf Ge|tgur

2+7 PMTr Agp|ev 

PMTr agp|ev lncmt nkglcnr |nrmc~pemk mi rp|gpndeb err~nr gp fgk` &Z|mbpm| <:7:# <5%+

77

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Ied~|n 98 PMTR agp|ev rfmtekd mzpemkr im| L|eperf Ge|tgur

Rm~|bn8 Nvp|gbpn` i|ma Z|mbpm| &<:7:%

2+< GKRMII Agp|ev

Pfn Gkrmii eazcenr l~reknrr d|mtpf nepfn| lu ag|onpekd knt m| nverpekd z|m`~bpr ek nverpekd m| 

knt ag|onpr &Rfgt <:77# 62%+

Ied~|n 48 Pfn Gkrmii agp|ev

7<

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Rm~|bn8 Rfgt &<:77%

2+<+7 Ag|onp Znknp|gpemk

Gcpfm~df LG gc|ng`u fgr z|nrnkbn ek pfn nverpekd ag|onp ep er igbekd rpeii bmaznpepemk+ Im| 

nvgazcn# ek pfn rfm|p fg~c ag|onp# |gze`cu rgp~|gpekd tepf l~`dnp ge|ceknr# LG cmrp ¢7 leccemk ek

|nynk~nr lu nk` mi <::5-<:7: iekgkbegc ung|+ Pfn aghm| mzpemkr b~||nkpcu g|n 7% Eaz|myekd mk

 znmzcn z|mbnrrnr ekbc~`ekd lgd fgk cekd <% I~|pfn| ekynrpankp mk ekim|agpemk pnbfkmcmdu

nrznbegccu mk ekpn|knp lmmoekdr &L|eperf Ge|tgur <:7:# >6%

2+<+< Ag|onp `nyncmzankp

Ag|onp `nyncmzankp rp|gpndu imb~rnr mk kmk!l~uekd bcenkpr ek gc|ng`u b~||nkpcu pg|dnpn` rndankpr

gk` imb~rnr mk knt b~rpman|r ek knt rndankpr &Gkdtek# B~aaekdr # Raepf <:77# 42%+ LG er

p|uekd pm |ndgek rman l~reknrr bcgrr b~rpman|r i|ma Ye|dek ge|ceknr gk` mpfn| bmaznpepm|r+ LG―r

cmugcpu z|md|gaan tfn|n ragcc pm an`e~a rexn` l~reknrrnr ng|k cmugcpu zmekpr er g rpg|pekd zmekp+

I~|pfn|# LG ekp|m`~bn` pfn r~bbnrri~c gccl~reknrr bcgrr rn|yebn i|ma Cmk`mk pm Knt Um|o ek <:77

&L|eperf Ge|tgur <:7:# 9>%+

72

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2+<+2 Z|m`~bp `nyncmzankp

Z|m`~bp `nyncmzankp nkpgecr pfn z|mbnrr ~rn` pm l|ekd knt z|m`~bpr ekpm pfn ag|onp+ Im| nvgazcn#

LG ekp|m`~bn` g knt ek!icedfp nkpn|pgekankp rurpna ek pfn Lmnekd 444!2:: N\r ek <:7: gk` pfn

Ie|rp Bglek# g rmzferpebgpn` kn bglek pfgp miin|r b~rpman|r pfn bfgkbn pm tm|o# |nb|ngpn# ngp gk`

rcnnz &L|eperf Ge|tgur <:7:# 94%+

2+<+0 @eyn|reiebgpemk

@eyn|reiebgpemk er g l~reknrr rp|gpndu pfgp gppnazpr pm ekb|ngrn z|miepglecepu lu ekp|m`~bekd knt

 z|m`~bpr ek knt ag|onpr+ Knt gk` nan|dekd ag|onpr ek pfn ig| gk` Ae``cn Ngrp miin| pfn d|ngpnrp

 z|maern mi dmm` |nynk~n |np~|kr gk` |n`~bn pfn niinbp mi |n`~bn` |nynk~nr ek pfn p|g`epemkgc

ag|onpr+ Im|agpemk mi gccegkbnr er g |ncgpeyncu knt p|nk` ek knt ag|onpr# im| ekrpgkbn? lu

bmccglm|gpekd tepf Ek`eg―r Oekdierfn| ge|ceknr# LG tecc ekb|ngrn `nrpekgpemk bmkknbpemkr gk`

eaz|myn icedfp rbfn`~cnr &L|eperf Ge|tgur <:7:# 49%+

2+2 Rncnbpemk mi pfn amrp yeglcn rp|gpndeb mzpemkr

Pfn lnrp tgu mi `mekd pfer er lu nceaekgpekd pfn cngrp yeglcn mzpemkr pm |nagek tepf pfn amrp yeglcn

mzpemkr+

 \nkmygpemk mi l|gk` eagdn8 L|eperf Ge|tgur gc|ng`u zmrrnrrnr pfn g`ygkpgdn mi fgyekd g dcmlgccu

|nbmdkern` l|gk` kgan &L~boekdfga <:77# 72%+

 Ekp|m`~bpemk mi bmazceankpg|u rn|yebnr8 nrrnkpegccu |nw~e|nr pfn `eyn|remk mi bgzepgc i~k`r pm

eazcnankp+ B~||nkpcu# ep `mnr kmp redkeiebgkpcu nkfgkbn Z|m`~bp `nyncmzankp &Gkrmii% &Z~kxnc

<:77# 2<%+

  @eyn|reiuekd ekpm mpfn| p|gkrzm|p ag|onpr! @eyn|reiebgpemk er b~||nkpcu kmp g z|em|epu |ncgpeyn pm

mpfn| am|n lnkniebegc rp|gpndenr &Z~kxnc <:77# 2<%+

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R~zzcu bfgek aed|gpemk8 Gr zg|p mi `eyn|reiebgpemk &Gkrmii%# pfer er gcrm kmp g yeglcn rp|gpndu gp pfer

pean &Lncmlglg# M`mke# Lg|kfg|p <::5# 94%+

@erb~rremk mi pfn |nagekekd ieyn amrp yeglcn rp|gpndenr tm|pfu mi z~|r~ep gk` eazcnankpgpemk

imccmt fn|ngipn|+

0+: Pfn bfgkdn z|mbnrr ek pfn m|dgkexgpemk gk` |nbmaank`gpemkr

ZNRPNC# Zm|pn|―r Ieyn Im|bnr gkgcurer gk` pfn Gkrmii agp|ev pmmcr mi gkgcurer nkglcnr grrnrrankp

mi pfn bfgkdn z|mbnrr gk` |nbmaank`gpemkr im| LG―r i~p~|n rp|gpndu `e|nbpemk &Gcln`ncdfgk#

Gl`ncdfgku <::5# 65%+

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Pglcn <8 R~aag|u mi |nbmaank gpemkr

RP\GPNDU MYN\YENT G\NGR MI BMKRE@N\GPEMK

7+ Eaz|myekd mk

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Pfer er g tngoknrr

&RTMP% gk` rp|gpndu tecc

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R~epglecepu 7+ \nbnkp zmm| nazcmunn |ncgpemkr gk` kndgpeyn eagdn &Fm`dnppr#

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<+ Dcmlgc ekb|ngrn ek ekpn|knp ~rgdn &zm|pn|r% &^tgdt~kg <:77# 04%

2+ Rp|gpndu ek cekn tepf b~||nkp LG rp|gpndu mi ampeygpekd# nkdgdekd

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g``|nrrekd `ncgu err~nr &L|eperf Ge|tgur <:7: 25%

Gbbnzpglecepu 7+ Fedf ekpn|nrp ceoncu i|ma b~rpman|r gk` nazcmunnr ~n pm zgrp

nvzn|enkbnr &^tgdt~kg <:77# 04%

<+ B~rpman| |ncgpemkr `e|nbpcu giinbp b~rpman|―r bfmebn mi ge|ceknr im| 

p|gync &RouP|gv <:77# k+z%

Ingrelecepu Ek`~rp|u fedfcu ~kemkern` gk` angr~|nr pgonk tecc nkfgkbn

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rp|gpndu &L~boekdfga <:77# 72%

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ag|onp rfg|n ek bgrn bmaznpepm|r g`mzp reaecg| rp|gpndu&ZNRPNC%

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&Bcg|o <:7:# 0<%

Gbbnzpglecepu 7+ Bmkr~an|r ekb|ngrekdcu bmkbn|kn` mi nkye|mkankp &ZNRPNC%+

I~|pfn|am|n# rp|gpndu gcrm bmkre`n|r bmkr~an| `nagk`r gk` ep er mi 

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2+ Rp|gpndu tecc am`n|kern LG―r icnnp tfecrp |npgekekd p|g`epemkgc

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|nw~e|n` pm am`n|kern LG―r b~||nkp <26 zcgknr &Ocmrmrou <:77# 7<:%+

Ingrelecepu 7+ Pfer er kmp g bmrpcu ~k`n|pgoekd bmazg|n pm pfn ‖Bmkknvemk―

rn|yebn miin|n` lu Lmnekd+

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<+ Rcgbo |nrm~|bnr z|nrnkp gp LG pm eazcnankp rp|gpndu &Ocmrmrou

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R~epglecepu 7+ Pfer rp|gpndu er ek cekn tepf b~||nkp rp|gpndu mi nkfgkbekd b~rpman| 

nvzn|enkbn &L|eperf Ge|tgur <:7:# 07%

<+ \nbnkp 6+9. igcc ek LG―r l~reknrr bcgrr |nynk~n eazcenr knn` mi 

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2+ Z|miepglecepu gk` b~rpman| r~rpgekglecepu deynr ekbnkpeyn im| d|mtpf

ek ag|onp rfg|n ek rzepn mi igbp pfgp pfn l~reknrr rndankp er b~||nkpcu

nvzn|enkbekd rcmt d|mtpf ek cmkd fg~c |ncgpeyn pm rfm|p fg~c

&Bm|kncerrnk# <:77# <2%

 

Gbbnzpglecepu 7+ Nkfgkbekd `gpglgrn ag|onpekd gcedkr tepf LG―r cmugcpu bc~l bg|`

&L|eperf Ge|tgur <:7:# 40%# ep miin|r rndankpgpemk pm pfnrn l~reknrr

bmkr~an|r# ekb|ngrnr |ncgpemkrfez ag|onpekd gk` eaz|mynr LG―r

b~rpman| rn|yebn+

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&Bm|kncerrnk# <:77# <2%

Ingrelecepu 7+ Tepf LG―r l|gk` eagdn gk` nvzn|pern# d|m~k` cmrp pm Ye|dek

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Gpcgkpeb er rpecc |nbcgeaglcn+

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>+ L|mg`nkekd mi 

rn|yebn lgrn

Nvpnkremk mi `nrpekgpemkr

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Lgpnrmk <:7:# >9%+

R~epglecepu 7+ rnr b~||nkp bm|n LG bgzglecepenr ek cmkd fg~c &L|eperf Ge|tgur

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<+ Ekb|ngrekd mi lmpf `manrpeb gk` ekpn|kgpemkgc p|gync bmkr~an| 

`nagk` pm |ngbf knt `nrpekgpemkr `e|nbpcu

2+ Nbmkmaeb g`ygkpgdn mi knt `nrpekgpemkr `~n pm igccekd ygc~n mi 

 zm~k gdgekrp N~|m &L|eperf Ge|tgur <:7:# 79%

Gbbnzpglecepu Knt ag|onpr miin| rman mzzm|p~kepenr im| cmt bmaznpepemk gk` gccmt

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Ingrelecepu 7+ LG er tncc glcn pm i~k` pfer rp|gpndu ! knp pmpgc grrnpr rpgk` gp

|m~dfcu 4 leccemk zm~k`r gbbm|`ekd pm pfn Fgci!ung| |nzm|p mi 

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0+7Bmkbc~`ekd \nbmaank`gpemkr gk` |nag|or

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b|nt fgyn lnknieppn` i|ma pfn 5#::: nvp|g p|gekekd `gur im| p|gekekd gk` `nyncmzankp+

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>+: Bmkbc~remk

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er pm r~|yeyn+ Pfn ptm aghm| rp|gpndu g|ngr tfn|n pfn ge|cekn knn`r pm eaz|myn ~zmk d|ngpcu er pfn

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