business research in maggi
DESCRIPTION
Business research in 2 minute noodle segment MAGGI by Nitin Boratwar IMT NagpurTRANSCRIPT
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A BUSINESS RESEARCH ON MAGGISUBMITTED BY:• NISHIDH LAD (2013176)
• NITESH BERIWAL (2013177)
• NITESH SINGH PATEL (2013178)
• NITIN BORATWAR (2013179)
• NITIN KUMAR SHUKLA (2013180)
• NOOPUR MANDHYAN (2013181)
SECTION: D
PGDM 2013-15
IMT, NAGPUR.
"What Xerox is to photocopier and Colgate to toothpaste, Maggi is to noodles in India."- The Economic Times, a prominent newspaper in India, in 2003
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BUSINESS SITUATION
• IN 1982 NESTLE INDIA LTD INTRODUCED – MAGGI 2-MINUTES NOODLES
• FIRST MOVER ADVANTAGE
• ACCORDING TO NIELSON 88 % MARKET SHARE IN 2500 CRORE NOODLES INDUSTRY IN INDIA 2012
• COMPETITORS : YIPPEE , TOP RAMEN , WAI-WAI , CHINGS ,KNORR SOUPY NOODLES, FOODLES
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PURPOSE OF RESEARCH
• WHY DOES MAGGI CONTINUE TO DOMINATE THE MARKET IN 2-MINUTE NOODLES DESPITE COMPETITORS HAVING AT PAR PRODUCTS.
• DO ANY OF THE OTHER INSTANT NOODLE BRAND POSE A THREAT TO MAGGI S DOMINANT POSITION IN MARKET
• CAN THERE BE AN EMERGENCE OF ANY NEW SUPERIOR PRODUCT , GIVE MAGGI A RUN FOR IT MONEY.
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RESEARCH DESIGN METHOD
Descriptive ( Naturalistic observation, Survey)
Review Method.
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QUESTIONS
Similarity Rating
Dissimilarity Rating
Preferential Rating
Prepare a Questionnaire on different attributes.
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SAMPLE DESIGN
Probability Sampling Technique Simple Random Sample
Non-probability Sampling Technique Reliance on Available Subjects
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DATA GATHERING
Research questions
Trends & reports
Usage data
Observation
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DATA PROCESSING & ANALYSIS
Data Processing•Validation•Sorting•Summarization
Analysis•Conjoint analysis
•2-D Mapping
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THANK YOU…