business report for steel industry

HENAN JIANHUI CONSTRUCTION MACHINERY CO.,LTD

Business Report


Motto “The quality is first, the customer is supreme"

• culture: integrity, service, efficiency, innovation "

• Company mission: to do first-class enterprise, do a real issue; Achievements, the achievements you and me; To achieve a win-win situation, the development of an accomplice.

• Company values: people-oriented, good faith; With society, development enterprising.

• Business Philosophy :"thought determines an outlet and character makes a product"


• Current Scenario:

• Products: carbon seamless steel pipe, alloy steel seamless pipe, carbon welded steel pipe, spiral welded steel pipe, seamless steel line pipe, oil casing pipe, seamless stainless steel pipe, welded stainless steel pipes, stainless steel sheet/plate, stainless steel coils, stainless steel strips, stainless steel clad plate, stainless steel seamless pipes & tubes, hot dipped galvanized steel strip, galvanized steel sheets, cold rolled steel strip, cold rolled steel coils, hot dipped galvanized steel strip….

• Star and Cash Cows : mirror aluminum sheet & coil ( for Henan JianHui Aluminum Co.,Ltd )Tool Steel Bar, Die steel flat bar , Bright Spring Steel Strip, , Mild Steel Plate (A36), Tin Free Steel (for Henan Jianhui Construction Machinery Co., Ltd )

• Promotion: B2B Portals Tradekey, alibaba , made-in-china

• Address 1 : 15F,No.3 Building,Futian Fortune Plaza,Hanghai East Road,Zhengzhou,HeNan,China

• Advantage : Location Henan Jianhui construction machinery Co,Ltd is located in the heart of China, the nation's transportation hub of Zhengzhou city Henan province

• USP and Competitive Advantage : State of the Art Technology , highly innovative , environment friendly , energy saving and emission reduction leading to low cost for the end user .


Current Scenario:

Exports Countries: Americas, Europe, Middle East, Africa, Asia and Oceania

Number of Employees: 2500 in Henan JianHui Construction Machinery Co.,Ltd out of whom 2500 , 750 are professionals 950 employees in Henan Jianhui Steel Plate & Forged CO.,LTD

Certificates: SGS, ABS, CE, ISO 9001, ISO 14001, OHSAS18001

Export : 50,000 MT to Americas, Europe, Middle East, Africa, Asia and Oceania

Specialties : electric power, automobile and ship machinery manufacturing., sheet metal, pipes, rail and forgings printing , electronics , cosmetic packaging , electrics ,etc

Uses : domestic and international wind power, chemical, mechanical, automobile, shipbuilding, power plants, metallurgy, mining, petrochemical, construction engineering industry etc

Annual Comprehensive production capacity : Annual Comprehensive production capacity of steel castings is 700,000 tons and forged bars & forgings is 350,000 tons.

R& D : 235 engineers, including 1 academician, 68 senior engineers ( imported hundreds of advanced chemical and physical test equipments from the United States, Japan, Germany, Switzerland, Austria and other countries)

Production : alloy steel, spring steel, bearing steel, die steel, carbon steel, high speed tool steel, heat resistant steel, wear-resistant steel in various shapes with full size range such as round bars, flat bars, blocks and forgings.

HENAN JIANHUI CONSTRUCTION MACHINERY CO.,LTDCompetitors Analysis


• Strengths :

• 1)Technology : State of the Art , highly innovative , environment friendly , energy saving and emission reduction leading to low cost for the end user

• 2)SBU (Strategic Business Units ) : Henan Jianhui Steel Plate & Forged CO.,LTD is a branch of HENAN JIANHUI STEEL GROUP. For focus, specialization and operational excellence

• 3)Tailor Made Solutions : CNC cutting molding according to customer drawing requirements.

• 4) Competitive and Monopolistic Advantage : bearing steel, which is the only bearing steel products export to Japan for long-term

• Weakness – Need a Comprehensive Advanced B2B Advertisements , SEM which is yet lacking , and Home Page

exposure that is not up to that extent.Consultancy : Key Account Manager required who have knowledge and experience of B2B and specialized steel product s

SWOT Analysis


• Opportunities:

– International market is still untapped(no matter how saturated you think 80% market is still untapped in most scenarios)

– Innovative products can gain Competitive Edge– A proper coherent B2B strategy can bring huge difference– If Henan Jianhui Construction Machinery Co., Ltd can apply Six Sigma by identifying and

removing the causes of defects (errors) and minimizing variability in manufacturing and Total quality management ( TQM ) for continuously improving the quality of products and processes.

• Threats:

– Existing Premium suppliers in B2B can give tremendous competition.– Facing new competition in new markets – New players entering into the market ( having advantage of Manufacturing overhead costs

(MOH cost) and Factory overhead cost (FO cost).( This rule is not applicable to all and can vary)

SWOT Analysis

http://en.wikipedia.org/wiki/Factory_overhead


How will YOU reach there ?

• Need to have a strong link between marketing strategy and target audience.

• Target Audience : Renowned Corporate Buyers who have a genuine need for your products in your Target Market Americas, Europe, Middle East, Africa, Asia and Oceania


• Positioning of Brand• Decide Distribution Channels • Decide Competitors• Decide Comprehensive Marketing Strategy

International Market Challenges


• To generate more sales leads from Americas, Europe, Middle East, Africa, Asia and Oceania

• Gold Key Add On SEO and SEM( applicable for SEM Ad On Package only ) can help you find correct and demanding keywords and phrases for your buyers from your Target Market Americas, Europe, Middle East, Africa, Asia and Oceana

• When buyers search for special steel, alloy steel, tool die steel, steel bars, steel pipe, color steel, stainless steel and hot rolled plate & amp coil

• IKAM services : IKAM would be your key account manager. He would be like unpaid member of your own staff.

• He will perform business communication for your business

• Specialized in professional SEM ( applicable for SEM Ad On Package only ) so he can get the buyers for your from your Target Market

• English speaking representative. Therefore no hassle in communicating to international clients

International Marketing Strategy

HENAN JIANHUI CONSTRUCTION MACHINERY CO.,LTDPotential Markets


Your Target Market

Potential Markets

HENAN JIANHUI CONSTRUCTION MACHINERY CO.,LTDPotential Markets


• KAM would be your key account manager. He would be like unpaid member of your own staff.

• English speaking representative. Therefore no hassle in communicating with international client

Key Account Manager Services


Thank you so much for the trust. Tradekey .com sincerely look forward for life long business partnership

business report for steel industry

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