business remixkeynotefinal
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Business Remix
AMPLIFYING THE POWER OF SOCIAL NETWORKING
Communicatebeyond Email
Attract &ConnectwithCustomers
UnderstandFeatures &Apps
MasterMicro-Targeting
IncreaseReach,Retention,& ROI
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Business RemixAmplifying the Power of
Social Networks
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Welcome
Ellen LeanseSajjad Jaffer
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The Network EffectReinventing “Business as Usual”
Presented by Sajjad Jaffer© Social Power Advisors, 2007Ellen Petry LeanseSajjad Jaffer
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Social networks redefine“business as usual”
Business: REMIXED
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Social networks in the media:everyone’s talking
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Redefining an industry
August, 2007“Facebook is the hottest company in the Valley”- Marissa Mayer, VP Search Product and User Experience, Google
November, 2007• Google launches OpenSocial• MySpace leaps in to join “force”• Extends reach to 200M users• Partners include Salesforce.com, Plaxo, Ning
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Redefining an industry
August, 2007“Facebook is the hottest company in the Valley”- Marissa Mayer, VP Search Product and User Experience, Google
November, 2007• Google launches OpenSocial• MySpace leaps in to join “force”• Extends reach to 200M users• Partners include Salesforce.com, Plaxo, Ning
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Unprecedented growth onsocial networks
growing by 250,000new members per day
that’s10,000 per hour
… or173 per minute
On Facebook alone:
53million users…and counting
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Unprecedented growth onsocial networks
growing by 250,000new members per day
that’s10,000 per hour
… or173 per minute
On Facebook alone:
53million users…and counting
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Unprecedented growth onsocial networks
growing by 250,000new members per day
that’s10,000 per hour
… or173 per minute
On Facebook alone:
53million users…and counting
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“Addictive” usage patterns
More than half of activeusers return daily
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“Addictive” usage patterns
More than half of activeusers return daily
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Social networks: the great equalizer
land grab…from household-name brands to smallestbusinesses …
racing to establish social presence…
…small businesses, “personalities,” politicians andnon-profits keeping pace…
…anyone can play…
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Maybe that’s why…
Sept. 2006
$1B
May 2007
$7B
Oct 2007
$15B
Facebook Valuation
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Another steady climb:
390M 850M 1.3B2000 2004 2007
Source: Morgan Stanley Research
Global Internet Usage
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But what does this mean to you?
And, significantly, to your business?
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The questions haven’t changed…
How do I find and connect with customers?
?How do I communicate with them?
How do I stay ahead of the competition?
How do I fit it all into my busy day?
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…and more have been added:
How do I manage privacy and security?
?How does this increase my ROI?
Where do I invest my resources?
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The answers have been remixed…if you:
harness the network effect
created on social networking platforms
to amplify business
opportunity, relevance and results
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Let’s get those answers.
Today we’ll give you:
• Real facts from the real world
• Insight into features and capabilities
• Best practices from companies we all know and admire
• Expert advice on remixing your business
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February 2004:The Dawn of Social Networking
Mark Zuckerberg, Founder, Facebook.com
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Or was it?
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The network effect
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Then vs. now
People and expressionsTechnology and functions
User-generated contentAgency-generated content
Open, shared, expansiveClosed, controlled, centralized
Internet as a platformDesktop as a platform
Exponential FacebookLinear “face book”
NOWTHEN
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The new game
Hi5.comGo.com10Wikipedia.orgAol.com9
Orkut.comGoogle.co.uk8Facebook.comMyspace.com7MySpace.comMicrosoft.com6
54321
Rank
Live.comAmazon.comYoutube.comEbay.com
MSN.comGoogle.comGoogle.commsn.comyahoo.comyahoo.com
NOW (2007)THEN (2005)
Source: Alexa, Morgan Stanley
(1) 2005 Exclude MSFT Passport(2) 2007 As of 10/15/07ased on Alexa Global Rankings (Pageviews/ users)
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Wikipedia: the network effect
75,000 contributors creating 8.3 millionarticles
reaching 211 million viewers
(that’s a 1:2800 ratio)
(did we mention: $0)
Source: Morgan Stanley
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Network efficiency: the end game
Source: Hitwise, April, 2007
1:3400Encarta : Wikipedia
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If revenue is the goal…
Source: Accenture Media and Entertainment Survey, April, 2007
68%will make money on user generated content
62%of businesses expect to make money through advertising and sponsorships of social media
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Online marketing: awaiting thenetwork effect?
$2B $17B$8B1998 2000 2006
Source: Interactive Advertising Bureau, November, 2007
Internet ad spend will increase 25% in 2007…
…will productivity?
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Marketing rules rewritten by thenetwork effect…
"For the last hundred years media has been
pushed out to people,but now marketers are going to be a
part of the conversation…
Mark Zuckerberg, November, 2007
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…evolving to conversational marketing
“…and they’re going to do this using the
social graph in the sameway our users do.”
Mark Zuckerberg, November, 2007
and what about…• Myspace hypertargetting• Bebo Open Media• Google social adwords?
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Large brands have startedthe conversation..
Source: Facebook
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..and people are listening
1,915 fansin 3 days
348Kmembers
422Kmembers
Source: Facebook
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The network effect equalizesbusiness voices
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The new rules are in:
ExponentialLinear
Maximum network leverageMinimal network effect
Everybody playsBig guys rule
Resource efficientResource intensive
Conversation marketingPush advertising
NOWTHEN
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What does this mean to you?
• Can you begin conversations with your customers?
• Can you create your own network effect?
• Can you find the efficiencies and results that the topplayers are chasing?
And if you can…
In short: can you Remix?
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Will you lead, now that the ruleshave changed?
US Economic Productivity
Source: Bloomberg/ Non Farming Index), Morgan Stanley Research
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Let’s find out today.
Google’s OpenSocial: An “Open” Look
Security and Privacy in the Open World
Strategies for Success on Social Networks
The Rise of Apps: How and when they make business sense
Business Remix Warm Up: Learning from the Big Guys
Business Remix Breakout and Brainstorm
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Business: REMIXED
YOU