business processes in microsoft dynamics crm - nicu aleman
TRANSCRIPT
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Business Processes in Microsoft
Dynamics CRM
Nicu Aleman
Managing Partner / ASG (Aleman Software Group) / www.aleman.ro
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• Who’s a programmer in this room will laugh at the
following joke:
I don’t see women as objects. I consider each to be in a class of her own.
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About me
Nicu AlemanManaging Partner - ASG
“Do. Or Do Not.
There is no TRY”
Background
• Managing Partner – ASG (Aleman Software Group)
• Cloud Business Development Manager – Microsoft
• ISV Partner Account Manager - Microsoft
• Presales Manager - Oracle
Personal
• New Technologies
• Microsoft CRM
• Corporate Etiquette
• Photography
• Chess
• Basketball
• Management
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Customer Experience
CRM: Your Business Solution
Sales Process
Q&A
What is Dynamics CRM?
Marketing & Service
Extending CRM with great features
Agenda
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• A structured, measured set of activities designed to
produce a specific output for a particular customer
or market
• A flow chart
• Why do we need them?
What is a business process?
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What is Microsoft Dynamics CRM?
Sales MarketingCustomer
ServiceSocial
Other LOBs
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• v. 2016/Online
• Customer Relationship Management
• xRM (any Relationship Management)
• A great tool for less programming and more
consulting
What is Microsoft Dynamics CRM?
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•All companies sell
•Sales are not a game of luck. Sales are a game of statistics
•How does a sales process help?
Sales Process
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Our sales people
really sell?
22%78%Non-Sales activities
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Sales Marketing
Service
Your business, faster and easier.
Pace Productivity: “How Sales Reps Spend Their Time”
A salesperson’s weekly schedule
Breaks, Lunches, 6%
Travel, 13%
Admin work, 23%
Sales, 22%
Planning, 10%
Orders Processing, 12%
Others, 4%
Customer assistance, 10%
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• Starting with v. 2013
• Create fast and relevant business processes
• Fast customization (only clicks)
• See your next steps – no guesswork!
• Adapt a process to match your business
• Visible on any entity
• Easy to follow and report
• Less code – more consulting and drag&drop
Business Processes in Dynamics CRM
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Marketing activities
Lead Opportunity Quote
Order Invoice Delivery Cash
Lead to Cash Process
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Stage
Probability 0% 10% 20% 40% 60% 80% 100%
Purpose
Find potential
leads
Qualify and profile opps.
(B.A.N.T)
Contact and meet the customer
Identify needs for a customized
offer
Create offer, demo, POC,prepare for negotiation
Negotiation
Contractingand steps
for delivering
the project
ApproachQualifyProspectNeeds
IdentificationOffer Negotiation Contracting
Invoicing Delivery
Sales steps
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Sales Process
Prospect QualifyNeeds
Identification
Offer Negotiation Close
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• Standardize
• Lead to Cash Process
• B2B vs B2C
• Probability
• Lead vs. Opportunity
• B.A.N.T.
• Pipeline
• Forecast
• Sales velocity
Sales Process
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Marketing
Dynamics CRM
Marketing
Tablet/
Mobile Availability
Newsletter Integration
(MailChimp)
Surveys
Flexible Forms
Skype Integration
Customer portal
QR / Bar Code
Web Traffic MonitorPhone
Integration
SMS Platform
Competition Analysis
Dashboard and Reports
Guided Telesales Scripts
Personalized Letters
Budgets Control
Tasks Management
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Initiation Planning Execution
Control Close
Project Management Process
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Performance Objectives
PlanningFeedback &
Coaching
Employee Feedback
Evaluation
Employee Performance Process
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• IT HelpDesk
• Expenses Management
• Holidays admin
• Surveys
• Personlized, targets emails and mailmerg
• MailChimp Integration
• Add-on ASG PhoneToSMS
• QR/Bar code integration
• Employee Performance evaluation
• Project Management
Maximizing the investment