business process management, millennials, mobility and the future of digital business
TRANSCRIPT
Phase One of BPM. . .
Cross-Application Integration
Managing Screen-Flows
Abstracting Business Logic
Enabling Business Control of Business Processes
Delivering a Transactional Thread Across
Systems
BPM in the First Wave
(Where Most Still Are Today)
Driving Compliance and Scalability by Automating Predefined Workflows
BPM Processes Are Deterministic,
Where All Possible Paths Are
Pre-Determined or Known in
Advance, No Matter How Complex
the Pathways May Be.
The Direction of the Process is
Determined by the Pre-Defined Path
and Current State; State is Determined
by the Preceding Activity.
BPM enables a transactional thread
from application-to-application,
activity-to-activity.
The 2nd Major Revolution in IT Architecture
1970 20201995
40 Years of Data-centric
Application Design
Message-oriented middleware (MOM)
Extraction & Transformation
Client/Server Architecture
Transaction Processing
Data Synchronization
2013
Cloud Architecture
Predictive Analytics
Semantic Integration
Mobile, Social, Cloud
Process of Everything
The Relational Era
The Big Data Era
Accommodating More Comprehensive, Dynamic Process Lifecycles
From Transactional Data (Control) to Data-Driven (Visibility)
“Data-Driven” = Shift to Information-Intensive, Adaptable
Processes Driven by Analytics, Context, and External Events
Shift to “Intelligent BPM” and “Smart Processes” . . .
Leveraging Rules / Policies, Goals and Intelligent Agents
More Agile Execution Models Allows for Adapting to Meet Goals,
Rather Than Sticking Strictly to Predefined Paths
Allows Separating Automation of Mundane Tasks for Efficiency,
While Keeping the Overriding Focus on Effectiveness
BPM Evolves to Address New Realities of Digital Business
Structured Workflows vs.
Case Management Processes
Defined Start Point
Defined End Points
In Between the Process Follows a Predefined Path or Otherwise Fails
Case Management Adapts to the Context of the Case, Guiding the
Outcome Based on the Combination of Defined Goals, Rules/Policies,
Data, and Application of Knowledge Worker Know-How.
Handling Unpredictable, Data-Driven,
Customer-centric Processes
A Library of Process Fragments Can Be Called on to Automate Mundane
Tasks or Regulated Processes
An Event Occurs Which Launches a
New Process / Case
The Case is Completed
When Criteria is Met
Analytics Help Define How the
Case is Processed
“Intelligent Capture”Information is Captured and Added to the Case
Prepare Document Process Application
Business Rules, Policies and Processes Are Run
Against Case Data
Ensuring continuity across multiple channels, including mobile devices
with inconsistent connectivity
Business
Value
Time
Data
LatencyAnalysis
Latency
Decision
Latency
Infrastructure
Latency
Business-relevant Event Occurs
Event Data Captured
Analysis Delivered
Action Taken
Value Available
Through Earlier
Notification
Value Available
From Faster
Decisions
SOURCE: Adapted from Hackathorn, R. (2002); zur Muehlen, M (2010)
Why you want to act sooner not just faster.
Business
Value
Time
Move to the point of
action to here. . .
…from here.
Leverage BPM with mobility and analytics to shift the
point to which business events become actionable.
Why you want to act sooner not just faster.
How will you keep pace and still
innovate in the post-relational,
post-PC, Internet of Everything
digital marketplace?
The home office receives the application electronically, underwrites the policy and electronically issues and sends the policy to FA.
“Intelligent Capture”Questions answered, the application is completed and signed electronically on the tablet. The client writes a check to bind the application and the FA uses the tablet to take a picture of the check to bind the application.
A Financial Advisor (FA) conducts client annual review – determines client needs additional life insurance.
The FA can choose to print the policy or send an electronic copy securely to the client.
14
The FA hits the “Mayday” button and spawns a live video chat with an underwriter.
5
6
6
Customer-centric, Dynamic Process Example:
Financial Advisor Meeting With a Client for Their Annual Review
3
2
FA brings up an
insurance
application on
tablet and fills
out with the
client.
Shift From Efficiency to Effectiveness
Success Metrics and Performance Objectives are Increasingly
Revenue-Focused not Cost-Driven
Focus on Response Time and Customer Experience
New Investments Must Anticipate Multiple/Legacy
BPMS installations
Transparency of Business Operations Increasingly Means
Gaining Visibility Beyond Core Business Systems
Delivering the Ability to Measure Performance &
Progress in Holistically, Across the Entire Process
BPM Going Forward: The Next 12 Months and Beyond
As a starting point, avoid processes that:
√ are already well-defined,
√ are overly complex, or
√ are politically-charged.
Look for opportunities and processes that are characterized as:
√ paper-intensive, involving tasks done on a frequent basis (daily),
√ lacking a rigid or controversial definition, and
√ having an immediate and measurably positive impact on
stakeholders, end users, and customers.
Getting Started With BPM:
Picking the Right Targets
Getting Started With BPM:
Picking the Right Targets
Com
plex
Tactical StrategicAlignment With Business Goals
Sim
ple
Deg
ree
of
Dif
ficu
lty
Limited Value,
Low Visibility
Likely
Target Area
High Value,
High Risk
What Metrics Provide the Best Measurement of Success for This Process?
Are the Terms (Vocabulary) Consistent and Mutually Understood?
Who Benefits From The New Process or System?
How Will This Improve The Customer’s Experience?
How Many Systems Need to be Accessed to Perform this Process?
Will the Users of the Process Measure Success the Same as Other
Stakeholders and/or Sponsors?
How Do We Engage Our Customers’ Perspective in the Understanding and
Definition of the Business Process? (“voice of the customer”)
Getting Started With BPM:
Asking the Right Questions