BUSINESS Presentationsusing

SPADER

SOSTAC

Get-To-By Models

Bong De Ungria2017

1. Z: Get Action Desired

2. Y: No Wasted Effort

3. X: Choose between 2 models

4. SPADER by Prof. Frank Roa, Ateneo (1994)

5. SOSTAC by PR Smith (2012)

6. Get-To-By Strategy by Jonathan Joson(2017)

Outline

Business Models Help You

Get Action You Want

Z: (Outcome)

Communication that

Produces Action

What do you want to achieve?

Approval of your Recommendation?Good Grade?More Budget?

Y: (Why)

No Wasted Effort

Communication without ActionIs Useless!

X: How?

Choose between 2 Models

How and Why Models?

Models, paradigms, systems

Directions - Traffic

Provides order, reference points

for quick VALID decisions

common USEFUL understanding

BUT, know limitations

95% of all Infomercials

follow the SPADER

approach

to communicating

*estimate by Vcoach Bong De Ungria (2017)

SPADER

Situationer

Problem Definition

Alternative Solutions

Decision

Execution

Review

SITUATIONER summarizes

current

1. What happened/ What is happening

2. Key facts (stated)

3. Possible insights (unstated)

4. Related to possible problem

Solve the right PROBLEM!

What question (problem)

If answered

Also solves the other problems?

ALTERNATIVE Solutions

must be realistic!

Possible, realistic answers to the root cause problem

Should make sense

Must be implementable

Evaluate the feasibility

Decide! (or recommend)

Consider the benefits & cost of each alternative solution

Status Quo

Or Move to a new direction

EXECUTION is critical

Efficient, Effective Use of Resources

Indicate timing, budget, people, control mechanisms

Plan Do Review

REVIEW vs objective!

Evaluate

If needed, do Plan B or C

SPADER

Situationer

Problem Definition

Alternative Solutions

Decision

Execution

Review

SPADER vs SOSTAC

Situationer

Problem Definition

Alternative Solutions

Decision

Execution

Review

Situation Analysis

Objective

Strategy

Tactics

Action

Control

Strategy is getting from Point A to B

1. Get (who)

2. To (do what)

3. By (us doing this)…

Get-To-By Strategyfrom Jonathan Joson’s talk to Ateneo Graduate School of Business last August 2017)

Strategy is getting from P0 to P50 million revenue daily1. Get (taxi riders with smartphones and who don’t

want(or cant) drive a car to get to where they need to go

2. To (watch the video, download Uber app then book their next ride using Uber)

3. By (putting Uber story videos on youtube)…

Get-To-By StrategyExample: Bong’s Example for Uber

1. Z: Get Action Desired

2. Y: No Wasted Effort

3. X: Choose between 2 models

4. SPADER by Prof. Frank Roa, Ateneo (1994)

5. SOSTAC by PR Smith (2012)

6. Get-To-By Strategy by Jonathan Joson(2017)

Summary

Business Models Help You

Get Action You Want

BUSINESS Presentationsusing

SPADER

SOSTAC

Get-To-By Models

Bong De Ungria2017