business presentation
TRANSCRIPT
Amelia | Monte | Nicolas | Vance
Marian Mobile
Who we areVance Fletcher
● 3 yrs. sales assoc. at Scheels All Sports
● Sales rep./social media marketing for Dimond bikes
● National Cyclo-cross champion
Amelia Spoor● 21st Century Menor● Worked with Marian’s Alumni
Fundraising Department● Peer Tutor Center: Student
Coordinator
Nicolás Barrera● 1 year sales representative at
Thalassa Air Corporation● Business Management● Soccer team
Monte Reed ● 1 year sales representative for
College Pro Painters● Business Management● Football Team
Marian Mobile●
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91%Would you download Marian Mobile?
97%Do you own a smartphone?
Product Demand
Product Demand
● 70% of the 2,328 students would download according to our survey
○ 1,630 downloads projected
● 2,118 downloads projected at 91%
● 69% (1,656) own a tablet or other device that use applications
(Without the addition of non-student downloads)
Target MarketIdeal Customer
● Own a smartphone/tablet● Tech savvy● Involved in Marian activities● Wants to stay updated● Likes simple solutions
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Marketing
POSTER
BUSINESS CARD
Pricing of Goods● Take into account our competition
○ Other Marian apps ○ Developed by companies and were not a student effort
● Different options○ Free with advertising as a revenue stream ○ Second will be one time charge of $1.99 and will be ad
free
Revenues● Impression: every time an advertisement is loaded or you change pages
With 3 impressions a day times a 5 month period this would total:
3 (impressions) x 1630 (downloads) x 150 days (5 months) =
733,500 impressions (Without the addition of tablets or non-student downloads)
Revenues● Internal ads
○ Based off just below the median of the $3-6 per 1000 impressions
● External ads○ $100 a month times 5
months (from multiple businesses)
● In app purchases○ Number of students willing to
pay for the application times $1.99
Loan●
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Creation ● Good Barber
● 100% developed by the Marian Mobile team
● Created the sections we believe are the most important to our target
market
○ Students, faculty and staff
○ Simple and easy to use
● No clutter, easy to navigate
Gantt Chart
● Vance and Nicolas - app creation, update, monitoring
user feedback and downloads
● Monte - advertising, creating and placing posters,
running giveaways, distributing advertising
● Amelia - Keep track of finances, run bank account,
monitor income and expenses
Operation
● Low cost
● Small loan with little risk
● High profit
● Benefiting not only Marian students but everyone in our
Marian family
● Very high demand
Great Business, Team, and Execution