Business Presentation

MISSION: Touching Billion Lives through Innovations in Video Communication

Technologies

Agenda – Overview• About Vmukti Solutions Pvt Ltd

• Opportunities /Market Drivers

• Video Streaming Business Drivers

• What does VMukti have to offer

• Seeking Partnership

• Future

• Our customers - Cases

VMukti Proprietary - Must not copy without Permission.

About VMukti

• VMukti was conceptualized in 2005 as a venture of Adiance Technologies Group and was spun off in October 2007 to form a new company.

• VMukti has developed a disruptive offerings with years of research from 7 countries which is required by educational institutes, enterprises, government and all kinds of businesses one can think of…with support from CIIE @ IIMA and investors including TDB fund.

• VMukti Operates in $ 50 billion Mass Video Communication (Video, Voice and Content) industry driven by cost, time health and pollution issues involved in travel, lack of skilled professionals and huge costs of bandwidth and hardware for video infrastructure.

About VMukti

• The company offerings are certified by Intel and has received numerous awards including NASSCOM, Red Herring & ISBA besides excellent media coverage including TOI, CNBC, ET, DNA, HT and other National and International publications.

• Its founders Hardik Sanghvi & Kushal Sanghvi have won many awards including Prestigious TR35 from Massachusetts Institute of Technology (MIT) in March 2010 and Techsparks 2010 from Microsoft and Canan in August 2010.

• The Chairman of VMukti, Mr. Niru Mehta is the past Vice Chairman and MD of Avaya Global Connect Ltd (earlier Tata Telecom) & has many years of video conferencing industry experience.

India Organization

Niru MehtaChairman

Hardik SanghviCEO & Promoter Director

Kushal SanghviCMO & Promoter Director

Grew Avaya revenue in India to over 700Crs, 44% CAGR over 9 Years

He has been Chief Architect and Mentor to many of the VMukti’s path breaking products and strategies like interactive broadcasting besides serving organization through the excellence of his Business Development Skills. Had Worked with Global giants like TCS & Xerox, US before founding this venture and holds BE – EC degree.

Led VMukti Sales team to achieve a staggering 12 big deals of 2-5 years contracts in only first 180 days of commercialization. Holds MBA degree from prestigious Gujarat University.

Shrenik ShahVice President - Sales and Marketing - West

Having 11 years in Multinationals like AGC and have handled assignments at AGC Networks like Business Development Manager – Teleconferencing, and National Sales Head

Sameer GandhiVice President - Sales and Marketing - North

IIM-Ahmedabad and IIT-Delhi Alumni with 5 years of experience. Has been instrumental in early success and acceptability of VMukti packages in the Market.

Gaurang H. DalalDirector

Portfolio Management Consultant, Chairman – Regional Stock Exchanges, 30 Years experience

Vaibhav ShahDirector

He carries more than 17 years of exp in Capital market. Highly Networked person in BFSI Industry

A Challenge and An Opportunity

Lack of Gifted Experts/ Lack of Skilled Resources

Opportunity /Market Drivers

Business Mandates for Enterprise• Grow Revenue • Reduce Cost• Improve Productivity • Customer

Responsiveness• Go Green

Video Streaming Uses• Training of all types• Exec Communications• Distance Learning /

eLearning• Corporate

communications • Event – Recording and

Streaming• Sales / Marketing

communications• Project

Communications

Drives Video Applications • VOD Library• Webcasting• Virtual Classroom• IPTV• Tele-forensic• Tele-Healthcare• Security Surveillance

What are the Choices ?• Option 1: Audio conference

Not as effective as video communication

• Option 2: Video over Satellite Communication

High Capital and operating expenses; High “Go Live” time; Lack of Mobility

• Option 3: Hardware based solutions

Not suitable for mass communication; Lack of Portability; High Lead Time for live sessions

• Option 4: Web based Conferencing Solution

Appropriate for one-on-one and few-to-few communications but not for communication with larger groups

• Option 5: Other Streaming Solutions

Not suitable for Conditions of developing countries; Requires very high bandwidth and infrastructure

What does VMukti Offer ?• Full screen video streaming without jitters

• Low CPU and Memory Usage

• Provides Moderated Interactivity

• Scalable to multiple audiences with high security

• Easy set up and installation without external proprietary hardware

• Works Across corporate Firewalls and Proxies

• Audit reports and Live Monitoring• Low Bandwidth as low as 100 kbps at both, host end and viewer end• No buffering • Portable• All this with No QUALITY Compromise

What Made This Possible? Key Areas of Innovation…

• Distributed Architecture That Enables Very High Scalability Without Incurring High Capital Expense On Host Or Client Side

• Motion Estimation Algorithms That Enable Lower Bandwidth Consumption Even For High Quality Full Screen Video

• Integration With Smart Phones To Enable Ease Of Use For Mobile Workforce

• High Definition, IPv6 and APIs for the next generation needs of the Industry

No Developed Country Solution Provider Has Developed Solutions for Developing Country

Requirements

VMukti Packages…

CampusIn

Virtual Classroom Social

Network

1VC.TV

Webcasting Social Network

VMukti for Enterprise

Private Interactive Web Channel(s) for

Corporate

Live Streaming onIntranet/ Internet

VMukti CampusIn

VMukti Proprietary - Must not copy without Permission.

CampusIn – Considering Scenarios

An educational institute has 2000 students in physical class rooms. They would like to expand their coverage to other cities & towns & remote areas. What can they do?

A coaching institute that would like to offer repeater courses and crash courses to remote students to generate additional revenues without risking the piracy of intellectual property, what can they do?

A private coaching institute that needs to enable away faculties and home students without loss of quality…what are their options?

Gifted faculties who can’t start their coaching business due to lack of infrastructure and expertise on sales and marketing, what can they do to reach out to their target students without hassles?

Some indicative numbers

Revenue Stream

% Share

CampusIn partners

CampusIn Content Provider & Partners

Content Subscription 30 30 40

Studio setup0 100 0

Content creation support

0 100 0

VMukti Proprietary - Must not copy without Permission.

Seeking Inputs

• Have you used something like this before?

• What were the problems you faced, if any?

• Where do you see VMukti in your organization ?

• How do you plan to utilize it ?

• How do you think this would add value to your organization ?

• We have a patented Architecture – which could be customized to your requirement

Partnership

Why Partnership ?

• Mutually use professional expertise – know how

• Increase Customer Base through existing networks

• Collaborative and strategic alliance

• Garnering boundary less Relationships

• Untapped business opportunities

• Jointly leveraging advantages of cost-efficient infrastructure, invaluable knowledge-power and quality resources.

Our Business Pricing Model

• Expected to clock 4 fold increase in Sales as compared to last year– 70% business through partners as against 30% last year; Increase in

customers from 6 to 55

• 2Mn viewer minutes served through 1VC Webcast Network in last 30 days

• 1vc.tv and Campusin.com launched in beta

• Continued R&D to maintain the technological dominance in Interactive Streaming Space– At least One Provisional Patent in place; Plan to apply for at least 2-3

more patents in coming months/years

Future Business

• Numbers to be Tracked (1VC & CampusIn)– Viewer Minutes Served– Number of registered students– Number of registered faculties– Number of Course Minutes Served

• Maintain 4 fold increase in sales for at least next 2 years. – Sales target for 2011-2012 INR 5Cr to 6Cr

• Few Govt and large orders may materialize in coming months

Future - Business

• Provisional Patent for HQ video at bandwidth as low as 100kbps

• Real-time streaming algorithm enhanced to support highest latency becoming one of the top interactive streaming solutions in countries like India.

• Inclusion of social media tools with native support for facebook and twitter.

• Launch of next generation portals in beta: 1vc – broadcasting social network; CampusIn – Education social network

• Support for 30 fps

Technology

Future Technology

Mobile View

Mobile broadcast

TV View HD Support

Client Name: Indian Institute of Management – Ahmedabad (IIM-A)

Key MessageReached Thousands of Participants Across 110 locations and 70 countries

“This technology provides all features to give a real classroom type environment to both the students as well as the faculty hence it can be very well said it's a complete food in one Meal”

Case Study Crime Site Investigation

Case Study Monitoring & SurveillanceKey MessageMonitoring 1000s of sites through webcams and low cost datacards

Client – IIFM InstituteKey MessageEffectively Reached Agents in Far Corners of India from UK (away faculty and remote users)

“It was an excellent session being done very easily with no downloads & Constant interactivity with the viewers and answering their queries instantly it was as if a face to face talk between the pulpit & the pews.” - Mr. Aaron Gill Faculty IIFM - & NY Stock Exchange Commodity Head

Competitive Analysis

Complete Feature Set VMuktiWeb based

conferencing software

Hardware based

conferencing

Satellite based

Other Web based

Streaming software

Full Screen HQ Video for Virtual Broadcast that works in existing infrastructure and bandwidth of India on data card/broadband

For Mac, Windows & Linux

Hosted Version/Web based version

Ease of Use (Technical Assistance not required)

Video Library of Live as well as pre-recorded events

Professional Support

Moderated Presentation/Chat

15000+participants in a single session

Interactivity via chat and audio and video

H/W kit for Broadcast setup

Anywhere host/anywhere participant (No Proprietary H/W)

Developed by an Indian company for developing country needs

Streaming Delay GA 16 Seconds/Beta: 2 seconds

10-20 seconds <2 seconds Approx 2

seconds

10 seconds-1 minute

CPU and Memory Low High NA NA Very HighVMukti Proprietary - Must not copy without Permission.

How Good is This Innovation??? This Product??? VMukti

We Will Let The Experts Speak for Us…

And, It’s Also Endorsed By Media… VMukti Has Been Covered By Who Is Who Of Indian Media

Clients40 Partners - 55 Customers - Approx 200000 Users

In Summary…• We have developed a disruptive technology which is required

• Technology which is built to cater specific problems of India makes Video Communication accessible & affordable

• Technology is Proven; Enough Empirical Evidence

• Risks are low and gains are high