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Digital music report 2014
Where are we heading
Alexander Bartlic, July 2014
Startup traction report 2014
Where are we heading
Alexander Bartlic, July 2014
World Travel Report 2014
Where are we heading
Alexander Bartlic, July 2014
Meet the experts
Erin WatsonCEOShe is the 3rd executive to lead the company since the company was founded in 1996.
Nick MillerDeveloperNick Miller has been a software writer and developer since 1996. His languages and technologies include: Ajax
Jack HolmesMusicianJack Holmes is more than just your typical man from Mongolia with a 5 foot handlebar mustache. He’s also quite possibly the best backwards yodeler in all of Asia.
Our team
Subscription model Listening services Returning customer
Streaming is the new black
Streaming and subscriptions surge Subscription services, part of an increasingly diverse mix of industry revenue streams, are going from strength to strength. Revenues from music subscription services — grew by 51.3 per cent in 2013, exceeding US$1 billion for the first time and growing consistently across all major markets.
It’s growing rapidly
Global digital music revenue from 2004 to 2013 (in billion U.S. dollars) - 5.9 billion US Dollars
• Norway is leading streaming music market worldwide with 48%
• Spain ranked as the second biggest music streaming market in the world
• Japan is much below the market average scoring 15% worldwide
Here are the facts
2014
All the plans will be presented during our annual meeting on January 1st 2015. Schedule as follows:
• July 2014 - drafted plans ready for revision by senior management.
• September 2014 - budget review and calibration of the plans.
• December 2014 - final plan submission and corrections being made.
Planning schedule
Streaming and subscriptions surge Subscription services, part of an increasingly diverse mix of industry revenue streams
▪ Norway is leading streaming music market worldwide with 48%
▪ Spain ranked as the second biggest music streaming market in the world
Leading music streaming markets worldwide in 2011, based on penetration rates, statista.com
Leading music streaming markets worldwide
0
15
30
45
60
2011 2012 2013 2014
Norway Spain Japan
Levinson- 11%
Furlasity- 29%
14% - Baxeritas
29% - Benefica
9% - Solitary
Subscription market
Based on 2014 sales
Companies winning the
race so far
Streaming and subscriptions surge Subscription services, part of an increasingly diverse mix of industry revenue streams, are going from strength to strength
Outside the global top 10
Outside the global top 10 markets, 15 territories saw overall growth in 2013: Argentina, Central America, Chile, Colombia, Denmark, Greece, Iceland, Netherlands, Norway, Paraguay, Peru, Russia, Sweden, Taiwan and Venezuela.
15
30
45
60
2011 2012 2013 2014
Argentina ChileColumbia DenmarkGreece
Launch of the mobile appiOS application
20% of iPhone users who access online content use their devices to stream music or listen to internet radio.
Our business to business applications have a lot of expert users .
Look and feel introductionMobile app
Norway-30%
Spain - 30%
10% - USA
20% - Japan
10% - Mexico
Market recap
Digital music advantages are obvious
A diverse global market Geographically, the world music market is highly diverse, with markets growing at different speeds and favouring different consumption models. This is borne out by consumer research conducted by Ipsos MediaCT for IFPI in November 2013
A diverse global market
First plan
Second plan Third plan
$10per year
$50per year
$80per year
20 music/projects
Send an unlimited number of emails with a monthly
account.
100 market limit
20 photos/project
40 music/projects
Purchase email credits that never expire.
150 market limit
40 photos/project
80 music/projects
Use our rock solid infrastructure to power your
email marketing.
Unlimited
80 photos/project
Let’s fit a plan into your needsPricing strategy
We launched our app during a conference event in September 2014. What happened next?
▪ We dominated New York City and east coast states
▪ We moved forward into east coast states with San Francisco being on top
▪ Further domination in all states. Number #1 in our Appstore category.
Our market share on US market since September 2014.
>3M >1M >500K
70%
USA application downloadsApp downloads
2012
2013
2014
2015
2016
05.16
07.25
01.06
04.17
04.17
Milestones
$49 000 PREDICTION based on previous years.
$59 000 PREDICTION based on previous years.
0
20
40
60
80
2012 2013 2014 2015 2016
Present sales Expected sales
$32 000 sales on in the first year
$47 000 sales during the second year
$48 000 revenue in our third year operating
2012
2013
07.25
01.06
2014
2015
01.06
04.17
2016
2017
04.17
04.17
We set up our company in US.
First clients, huge growth.
Steady revenue with strong market share
Preparing for stock market.
IPO in progress. Steady growth.
Entering first markets in EU.
2012 - 2017
Our company milestones
Culture is the behavior of humans who are part of an organization.
A culture is the values and practices shared by the members of the group
The values that contribute to the unique social and psychological environment
Corporate culture is implied, not expressly defined, and develops organically over time
A
B
C
D
from NYC to Berlin
Understand your culture
Since we are a leading provider of digital services to organizations worldwide , we can bring ideas, best practices and experience.
RevenueSteady growth with fortune 500 revenues
Mobile Mobile first design is in our DNA.
TimingWe entered the
market just in time
Market ResearchWe’ve always known
that search is king
What makes us unique
Direct competition Indirect competition
Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high grade ores or inexpensive power, or access to highly trained and skilled personnel human resources.
Bleeding edge
Lundberg Easyfix
Flowebase
Squares Roundbase Fishers
3things Outbound Leaf
We believe any business has a chance to stand out. It's not just the guys in digital field who feel this way. We are facing a revolution.
Sky is the limit
75%11%
17%
We identify the most important technology mergers.
Each acquisition is for the respective company.
Sales in 2014Sales in 2013 Sales in 2015
11% sales rising maintaining market share
Sales report2013-2015
Most important impact factorsThere are five major external forces that affect our sales and marketing efforts. They operate outside of any specific organization and companies are, for the most part, at their mercy.
HR is a potential employee's first impression
Put it in writing and set expectations upfront
Screen for culture fit
Go hi-tech or go home
1
2
3
4
Keep your eye out for who you want to hire 5 „Hire slow, fire fast” - is well on its
way to becoming the favorite cliché
How to hire smart and fire smartTalent search
Market entry scenarios
First we move into Argentina, Chile and Columbia and then follow with Denmark and Greece.
Country Main market Growth Price per user Market Value
Argentina Subscription 0.45% $100 $5 000 000
Chile Streaming 1.60% $3 000 $10 000 000
Columbia Streaming 5.14% $5 000 $2 000 000
Denmark Subscription 3.56% $200 $18 000 000
Greece Mp3 8.80% $6 500 $2 000 000
A
BWe start with Denmark and Greece as a benchmark and move forward into other countries.
Country vs. Features
Outside the global top 10 markets, 15 territories saw overall growth in 2013: Argentina, Central America, Chile, Colombia, Denmark, Greece, Iceland, Netherlands, Norway, Paraguay, Peru, Russia, Sweden, Taiwan and Venezuela.
Country Subscriptions Streaming Mp3 Live Radio
Argentina
Chile
Columbia
Denmark
Greece
Sed magna nunc, hendrerit ac dui eu, convallis consequat mi. Sed quis turpis et lorem hendrerit auctor. Curabitur quis tellus ac quam luctus tincidunt ultricies nec eros. Fusce semper sagittis arcu sed aliquet.
Focus on developing a great product and don’t worry about anything else.
Start selling as fast as you can in order to see if you can add value and bring traction to the table.
Without numbers you can’t prove anything. Gather your data as soon as possible.
Track everything you can but remember that big data might make you slow down.
Develop Sell Analyse Track
Business model
7M
20%
budget35%
15%
30%
development
salaries
analytics
advertising
Investing schedule
How do we spend our money?We have a clear path when it comes to spending our budget. Tight deadlines and profit margins allow us to spend 30% on advertising.
7 Billionphone users
30MiOS user
10MiOS apps
The market is ready for us
Future projectionsA major advance of this assessment of market change projections compared with the local market is the large number of simulations.
2015
2016
01.06
04.07
$48 000 sales during the second year
$49 000 PREDICTION based on 2014
201401.06
$47 000 sales on in the first year
Available on all screensProduct growth
Erin WatsonCEO
Nick MillerSales secialist
Jack HolemsEngineer
Erin WatsonResearcher
Erin WatsonSales Executive
Erin WatsonDesigner
Erin WatsonDesigner
Erin WatsonAdvisor
Our team
Steve Jobs
“The only way to do great is to love
what you do.”
126 th St, Garden City, New York 11530-5725
Our office
+001 584 745 851
facebook.com/thecompany
How to reach usContact