CHAPTER 2The Business Plan: Road Map To SuccessCreating Business From OpportunityCreating Business from OpportunityThe Business DefinitionThe offerwhat will the business offer the customers?Target marketwho will it sere?Pro!uction an! !elier" ca#abilit"how will it #roi!e the #ro!ucts $ serices it sells?T"#es of BusinessManufacturingmakes tangible #ro!ucts $ sells them through !istributors or !irectl"%Wholesalebu"s in bulk from manufacturers $ sells smaller &uantities to retailers%T"#es of BusinessRetailsells in!ii!ual items to consumers%Servicesells time'e(#ertise to consumers% Routes to )in!ing *##ortunities +elf, or grou#,!eelo#e! business i!easResearch on -hot. business i!eas or growth areasPro!uct or serice i!ea first $ search for a market or business secon!)actors of Com#etitie A!antage/% 0ualit"2% Price1% 2ocation3% +election4% +erice5% +#ee!'turnaroun!The Business Plan: Road Map To Success6hat 7s a Business Plan?Document that thoroughl" e(#lains a business i!ea an! how it will be carrie! outStory of what the business is & will beAll costs & a marketing planDescription of financingEstimation of earnings6h" Create a Business Plan?S!"S time $ mone"#"$ to raising ca#ital+eres as an o#erations %&'("B&S')"SS P*) COMPO)")TS/% Coer #age2% E(ecutie summar"1% 8ission9 ision9 $ culture3% Com#an" !escri#tion4% *##ortunit" anal"sis $ research5% 8arketing strateg" $ #lan:% 8anagement $ o#erations;% )inancial anal"sis $ #ro?st century through innoation an" mo"ern technology. ,earning will be enhance" with computer software an" e"ucational games that will allow stu"ents to procee" at their own rate accor"ing to their ability.Culture2argel" sha#e! b" lea!ershi#Core alues in action7nclu!esRisk tolerance $ innoation*rientation with res#ect to #eo#le9 teams9 $ outcomesAttention to !etailCommunication normsSTRB&C#S C&*T&R"6hat 6eIre Doing CowAt Starbucks! we strie to create a culture that alues an" respect "iersity an" inclusion. =e expect to be a lea"er in "iersity an" inclusion! from our partners in the fiel" to our senior lea"ership teams.To help make our goals become reality! we hae integrate" "iersity an" inclusion into the core of our lea"ership competencies. =e expect that all lea"ers within Starbucks practice behaiors that "emonstrate inclusion. =e will reach out to leerage "ierse points of iew! talents an" capabilities. =e will work an" think across teams! functions an" businesses* across markets! channels an" organi(ations* across cultures an" communities* across physical an" "igital spaces.STRB&C#S C&*T&R"The goalsof the Diersity an" @nclusion team inclu"e buil"ing a "ierse workforce! increasing cultural competencies! shaping a culture of inclusion an" "eeloping a "ierse network of suppliers.To a"ance our "iersity an" inclusion goals we are leeraging Starbucks /artner Aetwork Broups.These groups proi"e us insight on pro"uct innoation! business solutions! partner "eelopment an" the recruitment an" retention of partners. =e empower seen /artner Aetworks! fiel" Diersity & @nclusion councils an" a Blobal 0ouncil operating in Aorth America.Com#an" Descri#tion7n!ustr"T"#e of firm Jmanufacturing'serice'wholesaleK+trategic a!antage2egal structurePh"sical location $ geogra#hic reach*wnershi# structure*##ortunit" Anal"sis7n!ustr" anal"sisTarget marketEnironmental anal"sis J+6*TKCom#etitie anal"sis8arketing +trateg" $ PlanPro!uctsPricingPromotionPlacePhilanthro#"8anagement $ *#erations8anagement team $ em#lo"eesResearch $ !eelo#ment2ocation $ #h"sical facilities $ e&ui#ment7nentor" $ #ro!uction0ualit" assurance)inancial Anal"sis $ Pro