business plan slide share
TRANSCRIPT
Welcome
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Social Network for FansGamification of Sports, Reality Shows,
Prediction, Score, eCommerce
ProductsSkill based Daily Fantasy Sports for Fans to enCashtheir Passion. The site helps users earn cash from
affiliate marketing. Product range expanded beyond Sports to TV reality shows. Revenue
model: Fees, eCommerce and Affiliate revenues.
Global Social Network for Fans. The back end of DraftIndia expanded to include American Sports
(Baseball, Basketball, America Football, Ice Hockey) and TV reality shows. Revenue model:
eCommerce and Affiliate revenues.
B2B platform: Connecting Brands to Consumers through an innovative (no systems integration
needed) Rewards/Loyalty program. Session based white label product. Revenue model: Vendor fees.
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Mobile Apps
A new frontier of E-Commerce and Entertainment through gamifying Sports and Reality Shows
Indian Daily Fantasy Sports Industry to grow to $1B with 10M monthly active users (MAU) by 2020. Global market size will be $30B with 0.5B MAU
Unique chance to create a social network for sports fans with a range of features (predict, play fantasy, watch live score, hangout, buy merchandise and tickets for sports events)
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Investment Opportunity
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Investment Needs and ROI
Over the next two years need an investment of US$15M to reach 1M MAUThe investment will be spent primarily on product (scaling up the technology and product team) and promotionsPossible exit through IPO in TSXV within 3 years after reaching the critical mass of 1M MAU at a valuation of $50M+
MAU CAC Cost/Inv. Valuation
10K $60 $0.6M $2M
100K $30 $3M $10M
1M $15 $15M $50M+10M $10 $100M $0.5B
Takeaway: $119M can create $0.5B
100M $10 $1B $10B
MAU – Monthly Active UsersCAC – Customer Acquisition Cost per User
Valuation is based as per consumer internet industry trend and MAU
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Co-founders Profiles
Passionate about Sports Entertainment and Technology
16 years of experience in Analytics and Technology in India, USA and
Canada
Worked for Capital One, Citibank, GE Capital, Bank of America, BMO
MBA @ Univ. of Georgia, B. Tech @ Univ. of Calcutta, PMP, CSPO
Seasoned Technology Professional
12 years of technology experience in India and USA
Worked for Capital One, Amazon (AWS), Tableau
Masters in Computer Science @ Virginia Polytechnic and State Univ.
US Patent US8825627: Creating ambience during on-line shopping
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Appendix
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Featured in
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Speaks at FSTA Winter Conference in Las Vegas
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With Nigel, CEO of Fanduel
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CEO / CPO
Tech. Implementation Lead
Technical Architects
Developers
Testers
Security
Server Management
Design Lead
Designers
Mobile Lead
Android Developers
iOS Developers
Operations Lead
Score Editors
Expert Site Bloggers
Customer Service Reps
Audit & Compliance
Other LOBs
Marketing Lead
Creative Agency
Affiliate Marketing
Bloggers
SEO / SMO / Web Analytics
Other LOBs
Analytics Lead
Business Analysts
Data Analysts
Business Support Lead
HR / Recruitment
Media / Investors / Community Relations
Legal
Accounting
Finance
Planned Org Chart
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Market Adoption
Promotions and Partnerships
Digital India initiative blew past expectations
Three-Fourth of India’s online population is under 35 years old;
It’s the most attractive demographics for fantasy sports
industry; More importantly, 2015 is an inflection point when a major
economy, India is moving ahead of another major one, China
DraftIndia, Passion to Win
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