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Welcome 1 Social Network for Fans Gamification of Sports, Reality Shows, Prediction, Score, eCommerce

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Page 1: Business plan slide share

Welcome

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Social Network for FansGamification of Sports, Reality Shows,

Prediction, Score, eCommerce

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ProductsSkill based Daily Fantasy Sports for Fans to enCashtheir Passion. The site helps users earn cash from

affiliate marketing. Product range expanded beyond Sports to TV reality shows. Revenue

model: Fees, eCommerce and Affiliate revenues.

Global Social Network for Fans. The back end of DraftIndia expanded to include American Sports

(Baseball, Basketball, America Football, Ice Hockey) and TV reality shows. Revenue model:

eCommerce and Affiliate revenues.

B2B platform: Connecting Brands to Consumers through an innovative (no systems integration

needed) Rewards/Loyalty program. Session based white label product. Revenue model: Vendor fees.

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Mobile Apps

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A new frontier of E-Commerce and Entertainment through gamifying Sports and Reality Shows

Indian Daily Fantasy Sports Industry to grow to $1B with 10M monthly active users (MAU) by 2020. Global market size will be $30B with 0.5B MAU

Unique chance to create a social network for sports fans with a range of features (predict, play fantasy, watch live score, hangout, buy merchandise and tickets for sports events)

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Investment Opportunity

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Investment Needs and ROI

Over the next two years need an investment of US$15M to reach 1M MAUThe investment will be spent primarily on product (scaling up the technology and product team) and promotionsPossible exit through IPO in TSXV within 3 years after reaching the critical mass of 1M MAU at a valuation of $50M+

MAU CAC Cost/Inv. Valuation

10K $60 $0.6M $2M

100K $30 $3M $10M

1M $15 $15M $50M+10M $10 $100M $0.5B

Takeaway: $119M can create $0.5B

100M $10 $1B $10B

MAU – Monthly Active UsersCAC – Customer Acquisition Cost per User

Valuation is based as per consumer internet industry trend and MAU

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Co-founders Profiles

Passionate about Sports Entertainment and Technology

16 years of experience in Analytics and Technology in India, USA and

Canada

Worked for Capital One, Citibank, GE Capital, Bank of America, BMO

MBA @ Univ. of Georgia, B. Tech @ Univ. of Calcutta, PMP, CSPO

Seasoned Technology Professional

12 years of technology experience in India and USA

Worked for Capital One, Amazon (AWS), Tableau

Masters in Computer Science @ Virginia Polytechnic and State Univ.

US Patent US8825627: Creating ambience during on-line shopping

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Appendix

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Featured in

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Speaks at FSTA Winter Conference in Las Vegas

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With Nigel, CEO of Fanduel

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Page 11: Business plan slide share

CEO / CPO

Tech. Implementation Lead

Technical Architects

Developers

Testers

Security

Server Management

Design Lead

Designers

Mobile Lead

Android Developers

iOS Developers

Operations Lead

Score Editors

Expert Site Bloggers

Customer Service Reps

Audit & Compliance

Other LOBs

Marketing Lead

Creative Agency

Affiliate Marketing

Bloggers

SEO / SMO / Web Analytics

Other LOBs

Analytics Lead

Business Analysts

Data Analysts

Business Support Lead

HR / Recruitment

Media / Investors / Community Relations

Legal

Accounting

Finance

Planned Org Chart

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Market Adoption

Promotions and Partnerships

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Digital India initiative blew past expectations

Three-Fourth of India’s online population is under 35 years old;

It’s the most attractive demographics for fantasy sports

industry; More importantly, 2015 is an inflection point when a major

economy, India is moving ahead of another major one, China

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DraftIndia, Passion to Win

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