MBM 207

QUESTION NO. 24

Contents of a Business Plan

SUBMITTED BY:MANIKA SEHGALMBA III SEM#107698INTRODUCTIONAbusiness planis a formal statement of a set ofbusinessgoals and the plan for reaching those goals. A business plan is also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road. The time you spend making your business plan thorough and accurate, and keeping it up-to-date, is an investment that pays big dividends in the long term.A business plan should conform to generally accepted guidelines regarding form and content. Each section should include specific elements and address relevant questions that the people who read your plan will most likely ask. Generally, a business plan has the following componentsDefinition:A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement.Why Entrepreneurs Start Businesses???

Funding Sources Savings Friends and Family Financial Institutions / Banks Angel Investors Venture Capital

Outline of a Business Plan Executive Summary Table of Contents1) Statement of Purpose2) Company History3) Business Description4) Products and Services5) Market Analysisa. Customersb. Competitionc. Marketing Strategy6) Development7) Personnel8) Management9) Operations10) Financial PlanExecutive SummaryThe executive summary, or statement of purpose, succinctly encapsulates your reason for writing the business plan. It tells the reader what you want and why, right up front.The summary or statement should be no more than half a page in length and should touch on the following key elements: Business concept describes the business, its product, the market it serves and the business' competitive advantage. Financial features include financial highlights, such as sales and profits. Financial requirements state how much capital is needed for startup or expansion, how it will be used and what collateral is available. Current business position furnishes relevant information about the company, its legal form of operation, when it was founded, the principal owners and key personnel. Major achievements points out anything noteworthy, such as patents, prototypes, important contracts regarding product development, or results from test marketing that have been conducted.

CONTENTS: A mini-business plan in one or two pages Highlights the most important points of your business plan It is NOT an introduction to the plan It must grab your reader, and entice him/her to read further Identify the company, its background, structure and location Describe what the company does, and the market it serves Outline the backgrounds and experience of the top management team Describe the funding required, the purposes for which it will be used, the collateral available (if for a lender), and the expected outcomes Describe the market potential for the companys products and services, market trends, etc.Statement of Purpose The business plans objectives: financing or operating guide Financing How much money is needed? What will the money be used for? How will the funds benefit the business? Why does this loan or investment make business sense? How will the funds be repaid? Operating guide Who will use it? Will it layout strategy plans? How will it be updated?Becoming self-sufficient

Company History Mission Statement Basic product description Names of principals and brief background on each Legalities: business type Company location Number of employees Customer highlights Awards and merits Company milestones (business formation, opening date, hiring employees, revenue levels/ growth) 1-3 year plan future milestones to reach (sales goals, hiring employees)Business DescriptionThe business description usually begins with a short explanation of the industry. When describing the industry, discuss what's going on now as well as the outlook for the future. When describing your business, say which sector it falls into (wholesale, retail, food service, manufacturing, hospitality and so on), and whether the business is new or established. Then say whether the business is a sole proprietorship, partnership, C or Sub chapter S corporation. Next, list the business' principals and state what they bring to the business. Continue with information on who the business' customers are, how big the market is, and how the product or service is distributed and marketed.It includes: Basic product or service description New, takeover, expansion, franchise General strategy plan List of planned milestones (business formation, opening date, hiring employees, reaching certain revenue goals) Planned strategic alliances Work already done Experience in the businessProducts/ServicesThe business description can be a few paragraphs to a few pages in length, depending on the complexity of your plan. If your plan isn't too complicated, keep your business description short, describing the industry in one paragraph, the product in another, and the business and its success factors in two or three more paragraphs.When you describe your product or service, make sure your reader has a clear idea of what you're talking about. Explain how people use your product or service and talk about what makes your product or service different from others available in the market. Be specific about what sets your business apart from those of your competitors. It includes: Products / Services What does it do? Uniqueness Competitive Advantage Technology Brief description Applications Commercialization Status Brief overviewMarket AnalysisA thorough market analysis will help you define your prospects as well as help you establish pricing, distribution, and promotional strategies that will allow your company to be successful vis--vis your competition, both in the short and long term.Begin your market analysis by defining the market in terms of size, demographics, structure, growth prospects, trends, and sales potential. Next, determine how often your product or service will be purchased by your target market. Your market share will be a benchmark that tells you how well you're doing in light of your market-planning projections. It includes: Market Definition Primary Market Secondary Markets Market Size and Trends Current total revenues

1. CompetitorsThe purpose of the competitive analysis is to determine: the strengths and weaknesses of the competitors within your market. strategies that will provide you with a distinct advantage. barriers that can be developed to prevent competition from entering your market. any weaknesses that can be exploited in the product development cycle.It includes: Predicted annual growth rate Who are they? Size and product breadth Revenues and profitability Strengths and weaknesses Market shares2. Customers Customer Characteristics Who are they? Why do they buy? Need satisfied by the product/service How is the need currently filled? What are the alternatives? Who makes the decision to buy? How frequently do they purchase?3. Marketing Strategies Product/Service Strategy Pricing Strategy Distribution Strategy Advertising and Promotion Strategy Sales Strategy Marketing and Sales ForecastsMarketing and Sales PlansIt mainly contains: Marketing Programs Direct Mail Trade Shows Advertising Internet Publicity/Public Relations Marketing Budget Pricing Basis for targeted price point Margins and profitability by volume levels Statement of Opportunity Marketing and Sales Objectives Existing Customers Potential Customers Prospects targeted How prospects will be targeted and qualified Sales Plan Sales force structure (direct or reps) Sales expectations/quotas Margins given to intermediaries Service and warranties Sales Budget Organizational chart indicating planned growth

Development R & D Plan Objectives Milestones and current status Difficulties and risks Staffing R & D Budget and assumptionsPersonnel Human Resource Plan Staffing Objectives Organizational Structure 3-5 year growth plan BudgetManagementThe operations and management component of your plan is designed to describe how the business functions on a continuing basis. The operations plan highlights the logistics of the organization, such as the responsibilities of the management team, the tasks assigned to each division within the company, and capital and expense requirements related to the operations of the business. The management in any business comprises of: Company Organization Management Team Administrative ExpensesTHE MANAGEMENT TEAM INCLUDES:

Operations Manufacturing/Production Plan Objectives Facilities Staffing Subcontractors Quality Control Budget / Operating ExpensesFinancial Plan : How Much $$$/RS. Do I Need?After defining the product, market and operations, the next area to turn your attention to are the three financial statements that form the backbone of your business plan: the income statement, cash flow statement, and balance sheet.The income statement is a simple and straightforward report on the business' cash-generating ability. It is a scorecard on the financial performance of your business that reflects when sales are made and when expenses are incurred. It draws information from the various financial models developed earlier such as revenue, expenses, capital (in the form of depreciation), and cost of goods. By combining these elements, the income statement illustrates just how much your company makes or loses during the year by subtracting cost of goods and expenses from revenue to arrive at a net result, which is either a profit or loss. In addition to the income statements, include a note analyzing the results. The analysis should be very short, emphasizing the key points of the income statement. Determine start up costs and estimate monthly operating costs to determine your working capital needsFinancial Plan: Startup Budget Personnel (costs prior to opening) Occupancy (lease, rent, or mortgage) Legal/ Professional Fees Equipment Supplies Salary/ Wages Utilities Payroll Expenses Internet Licenses/ Permits Insurance Advertising/ Promotions Personnel Lease/ Rent/ Mortgage Loan Payments Legal Fees Accounting Supplies Salaries/ Wages Dues/ Subscriptions/ Fees Repairs/ Maintenance

10 Things Every Business Plan Should ContainWhatever others may say to the contrary, a business plan should never be a work of fiction. At the end of the day, you will only be fooling yourself because lenders, for whom the fiction is usually generated, rarely lose! Here are ten headings you might use when writing or rewriting your business plan.1. Vision what is it that makes this business exciting and utterly irresistible to customers, suppliers and most importantly, to you?2. Background what has happened to you and in the world around you to make this venture- the right thing for right now?3. Goals success will look like this: turnover, profit, customer numbers.4. People who is in your team and how are they perfect for the job?5. Products what are you going to sell and how will your products or services evolve in response to customer feedback/market change?6. Competition whos already out there and how will you be different? The differences are crucially important, without knowing them you will not succeed.7. Marketing how are you going to communicate the benefits you offer to those you seek as customers?8. Funding how will you pay for it all and what can investors (if any) expect in return?9. Measurement as well as stoking the boiler and steering the ship, you do need to find time to check that youre on course. How will you measure performance?10. Jumping ship a business, like anything else, has a natural life span. You need to plan before you start for your exit. Will you sell? Give it to your kids? What?

REFERENCESEARCH ENGINE: GOOGLEWEBSITES: WWW.WIKIPEDIA.COM WWW.ASK.COM WWW.BUSINESSPLAN.COMBOOKS: ENTREPRENEURSHIP DEVELOPMENT BY: HISRICH