business plan sample (online retail shop)
TRANSCRIPT
What is
Online Shop Fashion Cheaper Fast & Rel iableAn online retail shop
that sells clothes and accessories mainly in
Metro Manila.
We are the new trendsetters in fashion. We sell Women’s and
Men’s wear and accessories from our suppliers all over the
world
We offer clothes that is cheaper but with very
high quality
We deliver products guaranteed within 3 days to 1 week with
unique packaging and with safe and very low priced shipping fee.
We Are
An Accessible way
Of buying clothes and accesories
We make sure that we put our costumers First
We make sure that we Fallow the trends and also make our
own.
We are Ascending, We will always try
to reach greater heights
We are Ready to enter the
business world because we know how business works.
We make Intelligent choices for
the company
We will make sure that we will Engage in our field
Mission VisionWe aim to give the people a safe and easy-access online shopping site with the best selection of fashion wear at a reasonable price. We hope to give the best working conditions to our employees, increasing teamwork and camaraderie amongst them, creating multiple job opportunities thus fulfilling our civic duty.
The vision of Affaire Boutiques is to change the world with online fashion, one person at a time, transcending online shopping in the most different and innovative way And giving the right and best service that any company can give.
Our GoalTo be one of the top
and most trusted Online Retail Shops In the Philippines.
After 3 years, We want to expand and
share our service throughout the
Philippines
After 5 years, We want our service also to be available and
well known worldwide.
We want to make our business be one of the competitors in the field of Online
Retail Shops. We want to become one of the Top Worldwide
Online Retail Shop that will give the best services to the costumers.
We are not just a Company We are a Family
Administration
Operations
Information Tech Advertising
Development
FinancialCEO, founder Johannes Tamayo
Head, Keith Hans Dreyco Carasig
Head, Aisha Dela Cruz
Head, Mieko Zabala
Head, Jean Regina Tyco
Head, Clarisse Calara
-Accountant-bookkeeper-purchasing manager
- Quality Control Manager- Office Manager- Supervisors
- Web Designers- Graphic Artists- Hardware and Software management
- Market Research Analyst- Researchers- Stock Supervisors
- Advertising Manager- Marketing Manager - Sales Agents
We are not just a Company We are a Family
The Team
We will ensure to give our employees the right benefits for their hardwork and loyalty
to the company.
Strengths Weaknesses
Opportunities
Target Market
Market Trends
Competitions
Market AnalysisA Quantitative and qualitative assessment of a market. It looks into
the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.
Allow us to operate more
effectively than our
competitors.
Areas capable of
improvement
New opportunities
for your business
The market that we aims our
marketing efforts and ultimately its merchandise
towards.
The companies that are also in the same fields just like us that
we see as opponents.
The things that are “IN” in
marketing
Delivery System Easy to access
Affordable Products
StrengthsWe don’t just sell products, but we also make sure you get the best
services.
Market Analysis
WeaknessesWe maybe one of the best, But we
still have things to work on“Can’t Touch
This”
Boring Experience
Security & Fraud
Costumer’s Trust
It’s Complicated
It’s Complicated
Market Analysis
It is an opportunity for the people in the
Philippines to shop online, without hassle
and with the maximum security
and service that any online retail shop can
provide.
We will create jobs, and hire people that we badly need that can be a benefit not just on the person
being hired but also for the community
It will be a big opportunity for the Amateur Designers
and Photographers to be able to showcase or express their art
and passion
It will help the Small Clothing brands to be
well known in the market
We are a Company, Not for Ourselves
But for the Cummunity
Opportunity
Our Target MarketThe number of People who prefers online shopping is getting
larger and larger each year, As technology develops people also discovers the beauty of the process of online retail shopping.
Ma lls B a z a a r Online D irect Sel l ing
96.8
0%
54.4
0%
51.2
0%
0.80
%
Appa r el Shoe s Ga dg et s T ic ket s
67.1
0%
20.2
0%
10.0
1%
5.10
%
Our Target Audience or Market are the vast rapid growth of online shoppers in The
Philippines. Mostly the people who don’t have time to go to malls, or prefers to purchase
fashion products through online.
The online shoppers that wants cheaper products but with high quality and great
service.
Mass Market
Specialty Market
And buy
Everyday more than10,000
Filipinos join the
Digital Revolution
ONLINE
Lazada.com.ph
Zalora.com.ph
Gobuy.com.ph
Olx.phInstagram &
Facebook Sellers
Competitions
The biggest advantage of Lazada Philippines
compared to other online shops is the Cash on
Delivery payment option. Installment plans are also
available using credit cards.
LazadaJust like Lazada, Zalora
Philippines also offer Cash on Delivery and free
shipping for orders above ₱1,000.
Zalora It only serves as a
platform where people can sell their stuff to
other Filipinos.
Olx.phThey only sell fashion items and largely on
fashion clothes for ladies.
GoBuy.com.phJust be careful though.
Make sure that the online shop is trustworthy before
purchasing anything.
Instagram & Facebook SellersThey Maybe threaths in our
business, We can still use them to make our
business better
Financial PlanAllocation of Investment
Financial Plan in One Month
Financial Plan in One Year, Two Years and Succeeding
years
Financial Plan in 1 Month
If we will attract atleast 0.3% of Metro Manila’s population
WE WILLHAVE
38,631 customers
If the average of the costumers purchase is Php500 per person
WE CAN SELLPRODUCTS WORTH
Php 19,315, 500In one month
10% will be taken from this revenue because 90% will be given to the Shop
or Supplier.IT WILLGIVE US
Php 1,931,550In one month
Plus the shipping fee worth Php40 per transactionTHAT
WILLGIVE US
Php 1,545,240 In one month
Shipping Fee Revenue + Percent in Shops
OUR TOTAL
REVENUE
Php 3,476,790In one month
Allocations of Total Revenue
Fixed Cost80%
Variable Cost2%
% of investors8%
Savings7%
Profit3%
Fixed Cost
Variable Cost
% of investors
Savings
Profit
Total Revenue= Php 3,476,790
Variable cost= Php 80,000
Fixed Cost = Php 2,770,665.63
% of investors = Php 278,143.2
Php 69,535.80 each investor
Savings= Php 243,375
Profit= Php 104,651.38
Financial Plan in 1 Month
4%0% 6%3%
10%
13%
3%2%
11%3%11%
13%
22%
Total Fixed Cost
RentalsSecured Socket Layer Cer-tificateGoogle+ MarketingSnapchat MarketingTwitter MarketingFacebook MarketingInstagram MarketingYoutube AdsBillboard AdsUtilityMaintenanceSearch Engine OptimizationLaborers
88%
13%
Variable Cost
Raw Materials Transportation
Allocation Amount Percent1. Stockroom Php 80,000.00 0.0326
2. Website Cost Php 21, 600 0.0088
3. Raw materials Php 10,000 0.0041
4. Utilities Php 10,000 0.0041
5. Secured Socket Layer Certificate Php 2,890.63 0.0012
6. Marketing Php 165,625 0.0675
7. Website designer Php 176,790.91 0.072
8. Web analytics Php 23,125 0.0094
9. Transportation Php 5,000 0.002
10. Equipments Php 1,440,750 0.587
11. Hiring Php 250,000 0.1019
12. Business Permit Php 22,723 0.0093
13. Deposit Paid Up Capital Php 153,399.64 0.0625
14. Search Engine Optimizer Php 92,500 0.0376
Total Php 2,454,394.175 1
Stockroom WebCostRaw Materials UtilitiesSecured Socket Layer MarketingWebsite Designer Web AnalyticsTransportation EquipmentHiring Business PermitDeposit Paid Up Capital Search Engine Optimazion
Where will your money go if you
invest in us?
1st month
2nd month
3rd month
4th month
5th month
6th month
7th month
8th month
9th month
10th month
11th month
12th month
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
0.30%0.41%0.54%0.72%0.97%1.30%1.74%2.33%
3.26%
4.37%
5.85%
7.80%
Number of Buyers (Rate)Number of Buyers (Rate)
1st month
2nd month
3rd month
4th month
5th month
6th month
7th month
8th month
9th month
10th month
11th month
12th month
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
38,63152,79769,53892,717124,910167,405
224,065300,040
419,799
562,376
753,340
1,004,425
Number of BuyersNumber of Buyers
Financial Plan in 1 Year
The annual Financial Plan For Affaire Boutiques, that will show you the number of buyers and its rate and how it affects the % of the
investors and the likes.
Financial Plan in 1 Year
0.00
1,000,000.00
2,000,000.00
3,000,000.00
4,000,000.00
5,000,000.00
6,000,000.00
7,000,000.00
8,000,000.00
278,143.20380,138.40500,676.60667,562.40889,703.20
1,205,316.001,613,268.00
2,160,288.003,022,552.80
4,049,107.20
5,424,048.00
7,231,860.00
Commission of investor in Philippine peso
Commission of investor in Philippine peso
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
3,476,7904,751,7306,258,4208,344,53011,121,29015,066,450
20,165,85027,003,600
37,781,910
50,613,840
67,800,600
90,398,250
Commission of business (in Philippine peso)
Commission (in Philippine peso)
Financial Plan in 1 Year
1%1%2% 2%3%
4%
6%
8%
11%
15%
20%
26%
1st month 2nd month 3rd month 4th month 5th month 6th month7th month 8th month 9th month 10th month 11th month 12th month
Financial Plan in 1 Year
1st month 243,375.302nd month 332,621.103rd month 438,089.404th month 584,117.105th month 778,490.406th month 1,054,651.507th month 1,411,6108th month 1,890,2529th month 2,644,733.7010th month 3,542,968.8011th month 4,746,04212th month 6,327,877.50Total Savings 23,994,828.30
Savings In Philippine Peso
Where will we use our savings?
For the First year, We will expand our business in manila because it will be more in demand
Expansion: Warehousing, Employees, Raw Materials,
Warehouse
Salaries and Hiring
Equipments
Raw materials
Utilities
Security Socket Layer Certificate
Transportation
Search Engine Optimizer
Social Media Marketing
Maintainance
Billboard ads
0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000
240,000
2,500,000
5,500,000
2,000,000
100,000
2,891
50,000
925,000
10,000,000
1,000,000
638,000
Allocations For ExpansionsMga gastusin para sa expansion
Total Cost of Expansion: Php22,956,690.63
Total Savings in 1 Year: 23,994,828.30
2nd Year
1 2 3 4 5 6 7 8 9 10 11 120
200,000400,000600,000800,000
1,000,0001,200,0001,400,0001,600,0001,800,000 No. of customers in year 2
No. of customers in year 2
3rd Year
1 2 3 4 5 6 7 8 9 10 11 120
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000 No. of buyers in year 3No. of buyers in year 3
What will happenin the next 3 years
2nd Year Revenue
% OF Investors: 113,048,928.00 Savings: 98,917,812.00
Variable Cost: 28,262,232.00Profit: 28,262,232.00
Fixed Cost: 1,130,489,280.00
1st month
2nd month
3rd month
4th month
5th month
6th month
7th month
8th month
9th month
10th month
11th month
12th month
0.00
20,000,000.00
40,000,000.00
60,000,000.00
80,000,000.00
100,000,000.00
120,000,000.00
140,000,000.00
160,000,000.00
Variable cost Fixed cost ProfitSavings % of investors
What will happenin the next 3 years
1st month
2nd month
3rd m
onth
4th month
5th month
6th month
7th month
8th month
9th month
10th month
11th month
12th month
-
50,000,000.00
100,000,000.00
150,000,000.00
200,000,000.00
250,000,000.00 fixed cost profitvariable cost savings% of investors
3rd Year Revenue
% OF Investors: 180,972,835.20 Savings: 158,351,230.80
Variable Cost: 45,243,208.80 Profit: 67,864,813.20
Fixed Cost: 1,809,728,352.00
What will happenin the next 3 years
Total Savings From Year 2 & 3
What will happenin the next 3 years
38%
62%
year 2
year 3
year 2 98,917,812.00year 3 158,351,230.80
Total: 257,269,042.80
8%
16%
0%4%
40%
1%4%
20%
8% 0%
Warehouse Raw materials TransportationMaintainance Hiring and Salaries Search Engine OptimizerBillboard Ads Equipments Social Media MarketingBuilding Permits
Allocation for Expansion in the Philippines
We will use our savings to expand our business in the national
market.
What will happenin the next 5 years
1st month
2nd month
3rd m
onth
4th m
onth
5th m
onth
6th m
onth
7th m
onth
8th m
onth
9th m
onth
10th m
onth
11th m
onth
12th m
onth -
2,000,000.00 4,000,000.00 6,000,000.00 8,000,000.00
10,000,000.00 12,000,000.00 14,000,000.00 16,000,000.00 18,000,000.00
Number of customers in year 4Number of customers in year 4
1st month
2nd month
3rd m
onth
4th month
5th month
6th month
7th month
8th month
9th month
10th month
11th month
12th month
-
5,000,000.00
10,000,000.00
15,000,000.00
20,000,000.00
25,000,000.00
30,000,000.00
NUMBER OF COSTUMERS IN YEAR 5
What will happenin the next 5 years
1st month
2nd month
3rd m
onth
4th month
5th month
6th month
7th month
8th month
9th month
10th month
11th month
12th month
-
500,000,000.00
1,000,000,000.00
1,500,000,000.00
2,000,000,000.00
2,500,000,000.00 variable cost profit% of investors savingsfixed cost
4TH Year 5TH Year
1st month
2nd month
3rd month
4th month
5th month
6th month
7th month
8th month
9th month
10th month
11th month
12th month
-
200,000,000.00
400,000,000.00
600,000,000.00
800,000,000.00
1,000,000,000.00
1,200,000,000.00
1,400,000,000.00
1,600,000,000.00
Fixed Cost %of investors SavingsProfit Variable Cost
% OF Investors: 1,217,727,216.66 Savings: 1,065,511,314.57
Variable Cost: 304,431,804.16 Profit: 456,647,706.25
Fixed Cost: 12,177,272,166.55
% OF Investors: 1,905,102,082.46 Savings: 1,666,964,322.15
Variable Cost: 476,275,520.61 Profit: 714,413,280.92
Fixed Cost: 19,051,020,824.58
Where will the savings go?
With the savings of Php 1,065,511,314.57 in the fourth year and Php
1,666,964,322.15 in the fifth year, There is a big chance that we might expand our services around the world.We will First start with the South East Asian Countries, then the other
neighboring Asian countries, and for while we will expand also in Middle East where ther are many Filipinos working, Amerika which is one of the
most number of online shoppers, and other more countries.
Product List
BottomsJeans, Shorts,
Trousers, Skirts
Coats & JacketsBlazers, Coat,
Waistcoat, jacket
FootwearShoes,
Sandals, Slippers, Trainers
TopsPolo Shirt, T-Shirt, Vest,
Blouse, Jumper, Fleece, Cardigan,
Sweatchirt
UnderWearBoxers, Bra,
Briefs, Swimsuits, Pajamas,
Socks, Stockings,
Tights
Categories:
Mens FashionWomens Fashion
Accesories
AccesoriesBag, Belt, Tie,
Hat Scarf, Glasses, Hair
Accesory, Gloves
P40.00 Shipping Fee
In Metro Manila
Cash on Delivery
3-5 days Delivery in
Metro Manila
Affaire ExclusivesWe will also sell Garments and accessories made by our
talented creative team. This is to also give chance to aspiring Fashion designers to showcase their talents. In this
way we can also be more popular because of the trends these dresses will make.
The TeamHead of Presentation: Keith Hans Carasig
Co-Head of Presentation: Johannes Nikolai TamayoFinancial Expert: Mieko ZabalaResearchers: Clarisse Calara
Aisha Dela CruzProblem Analysis: Jean Regina TaycoGraphic Designer: Keith Hans Carasig