BUSINESS PLAN PROJECT

@NadiyahRosita

The Role of Entrepreneur

Entrepreneurs are people who form, own, and operate business.

Michael Dell began his business while still a freshman at University of Texas

Custom need Now Dell Computer

the largest computer manufacturers in the world

The Following Personal Qualities To be a successful entrepreneur:- Ability to recognize unsatisfied needs that may

present new business opportunities- Passion for an idea for a new business- Free spirit and a desire to be ones own boss- Intense drive to make things happen- Ability to set and achieve high goals- Willingness to assume risk- Knowledge of the operations, marketing, and

finance

Identifying Innovative Business Concepts

1st involves thinking of unmet consumer needs & want

2nd what product or service can be a solution to a problem

Brainstorming to get the market opportunity for new Product, Services, Retail Stores, Restaurant.

Opportunity Analysis

Purpose of the Opportunity Analysis

Ex: Customer analysis

Age Gender Income Education Household size Usage

Market Segmentation

Defining a target market using relevant demographic,

geographic, and psychographic Perceptions and Needs of the target

market