business plan - paper industry segment

8/12/2019 Business Plan - Paper Industry Segment

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- The Best Place to Spend Time At



Entertainment an essence for everyone

Kengeri being a hotspot for gaming zone withno competitors around

Approximately 5 colleges nearby the KengeriLocality providing a great opportunity for themarket

Bowling + Gaming + Entertainment



Hang-Outology a Gaming plus Bowling plusEntertainment Zone situated in Kengeri

Due to Cheaper Costs compared to the City

Rates and due to untapped market, anAttractive Opportunity

Five Colleges in the Locality an AttractiveSegment

The Firm specializes in giving Hang OutActivities for the Student Population at a veryaffordable cost



Money raised through Debt as well as Capitalbrought in by the Investors

Debt Financed by the Government Bank

Money to be invested in: Gaming Zones

Bowling

Disco Money generated through sales or customer

base



Promotional Campaigns in the various Inter-Collegiate Fests in the Colleges around

Bill boards outside the campuses in the locality

Pamphlets distributed to the students

Street Shows

Promotion through Stalls



Strengths Well resourced Financing Capabilities

Cheap setup due to cheap Land Cost

Weaknesses New into the industry

Opportunities Untapped Market

Availability of Student Population as well as Family

Threats Wonder La

Innovative Film City



Segmentation: Market to be segmented on the basis of Age Groups The Age Groups will once again be divided on the basis

of social class

Targeting: The Youth Population Higher Income Middle Class to be basically Targeted as

the money spent is higher

Positioning:

The Zone to be positioned as: Leisure Seeking A great Hangout among the existing alternatives Highly Affordable But the Best



Product: Gaming Zone Dance Floor Food Court

Bowling Place:

Kengeri ( Mysore-Bangalore Highway)

Price: Bowling : Rs. 100/person Gaming : Rs. 50/Game Dance Floor: Rs. 200/Person Food Court: Flexible as per the Food

Food pertaining to normal Fast Food



Operational flow and Efficiency requiredbroadly in the following categories:

Food Court

Disco Dance Floor to see it is not over-crowded Quality Maintenance a Significant Factor:

Food Quality through Quality Checks and QualityControls

Gaming Zone System Functional Efficiency througheffective and Continuous Maintenance

Bowling Floor Maintenance



Cost Efficient due to the fact that the firm islocated in the outskirts of the city

The Land Cost Huge Variance helps in saving a

large amount of money for the businessconcern

The unskilled labor involved in theconstruction of the firm’s layout will becheaper too

Regular Maintenance helps the firm indecreasing the



Modern Technology made available in thegadgets of Gaming Zone

High Quality Speakers for the Dance Floor

Modern Cooking Machines for Fries, Beveragesetc. for quicker delivery



News Articles to be published in the localnewspapers i.e., Bangalore Times for youthpublicity

Corporate Social Responsibility by giving 2 %of the profits to the school children of BPLfamilies in the nearby government schools inthe form of books and clothes

Charity to Rajarajeshwari Hospital on yearlyBasis



Recruitment of part-time opportunities for thecollege students

Waiters to be recruited through formal

interview basis by notifying in the newspapers Management Trainees to be recruited from

Christ Kengeri as the nearest and the best B-School of the locality

To be trained by Management Professionalshired by the firm with minimum of 3 yearsexperience

business plan - paper industry segment

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