business plan of sea food

WelcomeTo

Presentation

Topic:Business Plan

on Restaurant

Presented ByName ID

Akibul Hasan 13-1-12-0092Md. Mahadi Hasan Emam 17-1-12-0001Mohammad Faheem Hasan 17-1-12-0011 Md. Mohon Mia 17-1-12-0040 Kawser Ali 17-1-12-0021

IntroductionA business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. The business goals being attempted may be for-profit or non-profit. For-profit business plans typically focus on financial goals. Non-profit and government agency business plans tend to focus on service goals, although non-profits may also focus on maximizing profit. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community.

Objectives of Business Plan

To continue our strategy of controlled growth and through improved management to continue to increase our net margin.

To increase client satisfaction, through improved reporting, accuracy, timeliness and estimates of cost and value, together with a better understanding of our client’s needs.

To learn how to formulate an effective Business Plan.

To continue our strategy of controlled growth and through improved management to continue increasing our net margin.

Operating the firm efficiently. Seeking financing. Obtaining large contract.

Description of the Restaurant Company Name: “Sea Food” Restaurant. Mission Dialogue: Test Something Different. Product Type: Traditional and Foreign Foods. Logo of the Restaurant:

Ownership: It is a partnership business firm consisting of five dynamic partners, who are willing to share the capital, profits, and losses of the business equally.

Name of the Partners1. Akibul Hasan 2. Md. Faheem Hasan3. Md. Mahadi Hasan Emam4. Md. Mohon Mia5. Kawsar Ali

VisionOur vision is to capture the restaurant business in Bangladesh & become the highest ranking restaurant.

Mission To sell delicious and remarkable food and drinks. The

food and drink we will sell, meets the highest standards of quality, freshness and seasonality.

To have every customer who comes through our doors leave impressed by “Sea Food” and excited to come back again.

To provide all who work with us a friendly, co-operative and rewarding environment which encourages long- term, satisfying, growth employment.

To keep our concept fresh, exciting and on the cutting edge of the hospitality and entertainment industry.

Goal Our goal is to sell 150000-200000 taka & to capture

250-350 customers daily. To make a good impression of our restaurant, we will

hire experienced employees. A well-known & experienced (5 -10 years) chef

will be hired to meet the highest quality of foods. To keep a good relation with the customers, we will

provide better services.

Description of Premises & FacilitiesOur Restaurant will be located at Sugandha Beach, Kolatoli, Cox’s Bazar in Bangladesh. We are buying 3000 sqft area for our “Sea Food” Restaurant. One basement is for Parking Lot which can hold approximately 150 cars. Our restaurant is consisting of two floors & can hold almost 300 people.

LocationOur Restaurant will be located in Sugandha Beach Rd, Cox’s Bazar. Because Cox’s Bazar is a tourist place. The world’s largest sea beach is here. The transportation facilities are also easy in Cox’s Bazar.

Reason for choosing Cox’s Bazar locationSugandha Beach Rd, Cox’s Bazar is a crowded area most of the schools, banks, residence are located in this area. Moreover Sugandha Beach Rd, Cox’s Bazar is a popular place & people often used to visit this place.

Management of the Restaurant

Description of the ProductWe have lots of desi and foreign foods for example-Biriyani, Khichuri, Polao, Bread, Vegetable, fish, meat also have foreign foods beef, foreign fish, chicken, prawns, rice & noodles.

Name Age Position Experience

Akibul Hasan 23 Managing Director BBA from ASA

University Bangladesh.

Faheem Hasan 20 Finance Director BBA from ASA


Md. Mahadi HasanEmam

20 Marketing Director BBA from ASA


Md. Mohon Mia 20 Director of HRM BBA from ASA


Kawsar Ali 20 Accountant BBA from ASA


Human ResourcesThe following table lists the members of the management team of “Sea Food” restaurant and the Position and Experience of each member.

SWOT AnalysisStrengths: We have sufficient employers to operate our

restaurant business. We will hire well known chef to provide best quality

food to the customers.Weakness: We have insufficient money to operate our business. We have short space, not enough places to parking.Opportunities: Many customers live in Cox’s Bazar. A crowded place due to Cox’s Bazar sea beach.Threats: Price inflation. Huge number of restaurant in Cox’s Bazar.

Business OperationWork policies are one of the important things, which the organization should consider very carefully. There are certain factors that should be included in work policies that may affect employees. Due to poor labor law and increasing number of welfare organizations in the country, the workers sometimes want to fulfill unfair means. This is why nowadays the organizations signed the Job Specification and Job Description so that they are totally aware of the situation and later they can’t raises their voice. The purpose of policy is to provide guidelines for administering a modified duty program. We have considered certain areas in which we will reveal details of our work policy.

Employee Benefits When an organization designs its overall

compensation program, a critical area of concern is what benefits to provide. Today’s workers expect more than just an hourly wage or a salary; they want additional considerations that will enrich their lives. These considerations in an employment setting are called employment benefits.

Employee benefits have grown in importance and variety over the past several decades. Once perceived as an added feature, employee benefits administration has transformed itself into a well thought-out, well organized package. Employers realize that such benefits affect whether or not applicants accept their employment offers, or once employed, stay with the organization.

Marketing Plan

Advertising media Newspapers Television Magazines Outdoor InternetMarket Segmentation Whole Community of Bangladesh Happy Couples The Family Tourists

Business OperationWork policies are one of the important things, which the organization should consider very carefully. There are certain factors that should be included in work policies that may affect employees. Due to poor labor law and increasing number of welfare organizations in the country, the workers sometimes want to fulfill unfair means. This is why nowadays the organizations signed the Job Specification and Job Description so that they are totally aware of the situation and later they can’t raises their voice. The purpose of policy is to provide guidelines for administering a modified duty program. We have considered certain areas in which we will reveal details of our work policy.

Pricing strategyWe will encourage impulse buying; therefore it is important that we maintain a flexible pricing strategy. Our pricing strategy will be based on competitive

parity guidelines. We will not exceed competitors' prices by more than 10%, and if a customer sees a price elsewhere for less, we will give it to them for that price.

Price says a lot about a product we offer young people so many things better than fast food at lower price.

Promotion strategy“Sea Food” will implement a strong sales promotion strategy. Advertising will be secondary. Sales promotions and public relation strategies will

work together to inform customers of new products, to encourage an image of community involvement for “Sea Food” and to limit environmental impact.

Use the emotion of nationality.

Financial Analysis

Partners Contribution 10000000 (Capital)

Debt Financing 10000000 (Long term debt)

Total Financing 20000000

Estimated amount and source of fund

Startup costOur start-up costs come to taka 5000000 which is mostly expensed equipment, furniture, painting, reconstruction, rent, startup labor, trade license, six months operating cash and legal and consulting costs associated with opening “Sea Food” Restaurant. These are the start-up requirements to the best of our knowledge and experience.

Projected income statementRESTAURANT PROJECT

Items Year-1 Year-2 Year-3 Year-4 Year-5Daily Sales 80000 90000 95000 100000 105000

Total Days 340 340 340 340 340

Total Revenue 27200000

30600000 32300000 34000000 35700000

Variable Cost (30 % of sales)

8160000 9180000 9690000 10200000 10710000

Fixed Cost 7944000 7944000 7944000 7944000 7944000

Depreciation 852000 852000 852000 852000 852000

EBIT {3-(4+5+6)} 10244000

12624000 13814000 15004000 16194000

Interest 600000 480000 360000 240000 120000

EST (7-8) 9644000 12144000 13454000 14764000 16064000

Taxes (40 %) 3857600 4857600 5381600 5905600 6425600

Net Income 5786400 7286400 8072400 8858400 9638400

Conclusion“Sea Food” Restaurant will be a completely traditional food and foreign foods restaurant of Bangladesh. We have focused on our traditional food and foreign menus with a touch of cultural influence. The menu will be inspired from different regions specialties and appeal to a diverse customers. The menu will be developed and promote the menu every 6-7 months, but it is promised to keep the favorite.‟ Prices will be competitive with other upscale in the area. The main purpose of “Sea Food” Restaurant is to familiar the traditional food to the local people of Bangladesh as well as to the tourists. However, it is the strategy of “Sea Food” Restaurant to give a perception of higher value than its competitors, through its food and services. Most important matter of “Sea Food” Restaurant is the financial success and it will be achieved by offering high-quality services and delicious traditional food. It has been created financial projections based on the experience and knowledge of the area and hope to do so.

Thanks All !Any questions?