business plan of onefourthree by bagas dwicahya putra a
TRANSCRIPT
Business Plan of OneFourThree
By
Bagas Dwicahya Putra
015201400018
A Business Plan presented to the
Faculty of Business President University
in partial fulfillment of the Requirements for
Bachelor Degree in Business Administration
January
2018
i
ii
PLAGIARISM DOCUMENT
iii
iv
DECLARATION OF ORIGINALITY
I declare that this Business Plan, entitled “OneFourThree” is, to the best of my knowledge
and belief, an original piece of work that has not been submitted, either in whole or in part,
to another university to obtain a degree.
Cikarang, January 2018
Bagas Dwicahya Putra
v
BUSINESS PLAN ADVISOR
RECOMMENDATION LETTER
This business plan entitled “OneFourThree” prepared and submitted by Bagas Dwicahya
Putra in partial fulfillment of requirements for the degree of Bachelor of Business
Administration in the Faculty of Business has been reviewed and found to have satisfied
the requirements for a business plan fit to be examined. Therefore I recommended this
business plan for Oral Defense.
Cikarang, Indonesia, January 2018
Acknowledge by, Recommended by,
Suresh Kumar, ST,M,Si Anggraeni permatasari,S.Sos., M.S.M
Head, Business Administration Advisor
Study Program
vi
CONSENT FOR INTELLECTUAL PROPERTY RIGHT
Title of business plan: OneFourThree
1. The Author hereby assigns to President University the copyright to the Contribution
named above whereby the University shall have the exclusive right to publish the
Contribution and translations of it wholly or in part throughout the world during the
full term of copyright including renewals and extensions and all subsidiary rights.
2. The Author retains the right to re-publish the preprint version of the Contribution
without charge and subject only to notifying the University is properly credited and
that the relevant copyright notice is repeated verbatim.
3. The Author retains moral and all proprietary rights other than copyright, such as
patent and trademarks right to any process or procedure described in the Contribution.
4. The Author guarantees that the Contribution is original, has not been published
Previously, is not under consideration for publication elsewhere and that any
necessary permission to quote or reproduce illustrations from another source has been
obtained (a copy of any such permission should be sent with this form).
vii
5. The Author guarantees that the Contribution contains no violation of any existing
copyright or other third-party right or material of an obscene, indecent, libelous or
otherwise unlawful nature and will indemnify the University against all claims arising
from any breach of this warranty.
6. The Author declares that any named person as co-author of the Contribution is aware
of this agreement and has also agreed to the above warranties.
Name : Bagas Dwicahya Putra
Date : January 2018
Signature :
viii
ACKNOWLEDGEMENT
First of all I would like to thank to Almighty God who give me the chance and grace upon
me during my unforgettable three and half year in President University life, and the
accomplishment in this Business Plan. Therefore, I would also like to express my special
thanks for these special people who contributed their time and support into the completion
of this final project:
1. Firstly I would like to thank my beloved parents who always give me support and
motivation from behind and gave me unlimited blessing so I can keep blessed and
feel tireless.
2. My wonderful advisor, thank you Mam Anggraini Permatasari,S.Sos., M.S.M. who
already very kind with me and giving me a lot of advice and experiences during at
the time I was finishing my business plan.
3. Thank you Mba Lina for your help and give me the easy way to finish my subject.
4. Thanks to all of my friends who already support me and encouraging me especially
Hermawan ,Awang Aprillian, ,Brandon Gian, ,Javier Ivan Ramadhan ,Jimmy
Shaputra, Naufal Wesna Putra, Wesly Destan, William Lo and All of my friends who
I have not mention them before who already helped me without ulterior motives.
Cikarang, Indonesia, January 2018
Bagas Dwicahya Putra
ix
TABLE OF CONTENT
PANEL OF EXAMINER ....................................................... Error! Bookmark not defined.
PLAGIARISM DOCUMENT ............................................................................................. ii
DECLARATION OF ORIGINALITY .............................................................................. iv
BUSINESS PLAN ADVISOR ............................................................................................. v
RECOMMENDATION LETTER ...................................................................................... v
CONSENT FOR INTELLECTUAL PROPERTY RIGHT ............................................ vi
ACKNOWLEDGEMENT ................................................................................................ viii
TABLE OF CONTENT ...................................................................................................... ix
LIST OF TABLE ................................................................................................................ xii
LIST OF FIGURE ............................................................................................................. xiii
EXECUTIVE SUMMARY .................................................................................................. 1
CHAPTER I .......................................................................................................................... 3
INTRODUCTION ................................................................................................................ 3
1.1 Name and Address of the Business .................................................................................. 3
1.2 Name and Address of Owner............................................................................................ 3
1.3 Type of Business .............................................................................................................. 4
1.4 Statement of Financial Method......................................................................................... 4
1.5 Statement of Confidentially Report .................................................................................. 4
CHAPTER II ........................................................................................................................ 5
COMPANY DESCRIPTION .............................................................................................. 5
2.1 Company Description ....................................................................................................... 5
2.2 Vision and Missions ......................................................................................................... 6
2.2.1 Vision ............................................................................................................................ 6
2.2.2 Missions ......................................................................................................................... 6
2.3 Tagline and Logo .............................................................................................................. 6
2.4 Product and Service .......................................................................................................... 7
2.5 Current Status ................................................................................................................... 7
x
2.6 Machinery and Equipment................................................................................................ 7
2.7 Model Business Canvas .................................................................................................... 8
CHAPTER III ..................................................................................................................... 12
INDUSTRY ANALYSIS .................................................................................................... 12
3.1 Industry Size and Growth Rate ....................................................................................... 12
3.2 Industry Trends ............................................................................................................... 14
3.3.1 Trend for the industry .................................................................................................. 14
3.3 Analysis of competitor.................................................................................................... 14
3.4 SWOT Analysis .............................................................................................................. 16
CHAPTER IV ..................................................................................................................... 17
EXECUTION PLAN .......................................................................................................... 17
4.1 Segmenting, Targeting, and Positioning ........................................................................ 17
4.1.1 Segmenting .................................................................................................................. 17
4.1.2 Targeting ...................................................................................................................... 18
4.1.3 Positioning ................................................................................................................... 18
4.2 Marketing Strategy ......................................................................................................... 19
4.2.1 Product ......................................................................................................................... 19
4.2.2 Price ............................................................................................................................. 19
4.2.3 Place ............................................................................................................................ 19
4.2.4 Promotion .................................................................................................................... 20
4.3 Marketing Budget ........................................................................................................... 22
4.4 Sales Forecast ................................................................................................................. 22
CHAPTER V ....................................................................................................................... 23
FINANCING STRATEGY ................................................................................................ 23
5.1 Financial Plan ................................................................................................................. 23
5.2 Sales Forecast ................................................................................................................. 24
5.3 Assumption Sheet ........................................................................................................... 24
5.3.1 General......................................................................................................................... 24
5.3.2 Financial Statement ..................................................................................................... 24
5.4 Cash Flow ....................................................................................................................... 25
xi
5.5 Income Statement ........................................................................................................... 28
5.6 Balance Sheet ................................................................................................................. 29
5.7 Break Even Analysis ...................................................................................................... 30
5.8 Break Even Point ............................................................................................................ 30
5.9 Ratio Analysis ................................................................................................................ 30
CHAPTER VI ..................................................................................................................... 31
MILESTONE ...................................................................................................................... 31
CHAPTER VII .................................................................................................................... 34
ASSESMENT OF RISK ..................................................................................................... 34
7.1 Risk of Business ............................................................................................................. 34
7.2 Contingency plans .......................................................................................................... 35
CHAPTER VIII .................................................................................................................. 36
GROWTH STRATEGY .................................................................................................... 36
REFERENCES ................................................................................................................... 37
APPENDIX 1 ...................................................................................................................... 38
APPENDIX 2 ...................................................................................................................... 40
xii
LIST OF TABLE
Table 2.1 OneFourThree’s office machinery and equipment ................................................. 5
Table 3.1 OneFourThree competitor analysis ...................................................................... 13
Table 3.2 OneFourThree SWOT .......................................................................................... 14
Table 4.1 OneFourThree market segmentation .................................................................... 15
Table 4.2 Marketing Budget ................................................................................................. 20
Table 5.1 Capital .................................................................................................................. 21
Table 5.2 Sources ................................................................................................................. 21
Table 5.3 Cash flow 2019 ..................................................................................................... 23
Table 5.4 Cash flow 2020 ..................................................................................................... 24
Table 5.5 Cash flow 2021 ..................................................................................................... 25
Table 5.6 Income statement .................................................................................................. 26
Table 5.7 Balance sheet ........................................................................................................ 27
Table 5.8 fixed cost & variable cost ..................................................................................... 28
Table 5.9 Break Even Point .................................................................................................. 28
Table 5.10 Ratio analysis ..................................................................................................... 28
Table 7.1 OneFourThree contingency plan .......................................................................... 33
xiii
LIST OF FIGURE
Figure 2.1 OneFourThree logo ............................................................................................... 4
Figure 2.2 OneFourThree BMC ............................................................................................. 6
Figure 3.1 number of monthly active instagram users ......................................................... 10
Figure 3.2 top 25 countries internet users............................................................................. 11
Figure 4 .1 OneFourThree place ........................................................................................... 18
Figure 6.1 OneFourThree Milestone .................................................................................... 29
1
EXECUTIVE SUMMARY
The global custom t-shirt printing market is expected to witness significant growth with
increasing disposable income, shifting trends towards fashionable apparels particularly in
developing nations is expected to drive the demand for custom printed t-shirts. In addition,
advancement in printing technology to print t-shirt with multiple color and design is also
driving the growth of Custom Unisex T-shirt Printing market globally (DUBLIN, 2017).
Custom-able shirt business is one of the promising business opportunities for the future. This
business is also a simple and easy to manage business and a great advantage can be made
from this business. The market market of this business is very wide, we can sell our product
in everywhere.
The business that I will run is a custom-able clothing business that will be named
"OneFourThree". This clothing shop is a shop that sells clothing such as T-shirt, sweater,
jacket that can be customize by the customers. OneFourThree provide a free service of the
design and the customer can discuss their design with us to make the shirt like they want it
to be
OneFourThree will make customers feel comfortable in shopping by providing wide parking
area and located in strategic place so customer can reach easily the store. OneFourThree will
open in East Jakarta because the largest domestic market is on Jakarta.
2
OneFourThree will need Rp 150,000,000 for the beginning capital that will be used for rent
the building, buy equipment, marketing, operation expense and other expense. OneFourThree
financial report projected for three years.
Keywords: Custom-able cloth, new business model development, product quality
3
CHAPTER I
INTRODUCTION
1.1 Name and Address of the Business
Company Name : OneFourThree
Company Address : Jl Raya Centex, gg. Hanafi RT 1/3 No.50
Founder : Bagas Dwicahya
Implementation Plan : January 2019
1.2 Name and Address of Owner
Name : Bagas Dwicahya Putra
Company Address : Legenda Wisata, Marcopolo A11 No17-18. West java, Cileungsi
Contact Person : 081213468387
4
1.3 Type of Business
OneFourThree is a customable shirt store, this company is run by 3 person. The products that
OneFourThree sells are shirt, jacket, cap, and sweater that can be designed by the customers.
OneFourThree will give a satisfaction for all the customers because they can make any design
in their daily shirt, OneFourThree also will guide the customers if they still confuse about the
design.
1.4 Statement of Financial Method
OneFourThree need IDR 150,000,000 for the beginning capital. The capital comes from each
of the owner’s investment. The beginning capital will be used for building rent, equipment,
stock, electricity, and other expenses.
1.5 Statement of Confidentially Report
This document and the information inside is clasified, for the purpose of thesis requirement
and may not be used for any other purpose without the writter permission of the principal
mentioned above.
5
CHAPTER II
COMPANY DESCRIPTION
2.1 Company Description
OneFourThree is the clothing business that the design is come from the customers.
Cloths is the main needs of human daily needs, people needs cloths just like they need foods.
There are already a lot of clothing brand with various of design, people have so much choices
but few freedom. OneFourThree will give their customers a freedom to make their own
cloths, theres is no limitation for the design and OneForThree also will helping the customers
to develop their design. OneFourThree also have its own design, so the brand can be known
for all people.
The process takes 1 to 2 days, depending on the number of its reservations and the
design. And we will deliver the order directly to the buyer’s home or other destination that
the buyers specify. And the customers can order through social media, they don’t need to go
directly to our store but we have the store in Ciracas if they want discuss their design with
us. We also developing a web site for our customers to make their design online and so that
we can discuss about the design in everywhere.
6
2.2 Vision and Missions
2.2.1 Vision
OneFourThree vision is to become the most trustable convection in social media.
2.2.2 Missions
1. Provide high quality product
2. Build a good relationship with the customers
3. Optimizing the use of social media
4. Fast and pricise service
2.3 Tagline and Logo
Figure 2.1 OneFourThree logo
“withouth any limit”
This logo is combining the three numbers as the company name, one four and three. One four
three means “i love you”, and the circle means that we embrace the customers with love.
7
2.4 Product and Service
OneFourThree products is really affordable with the high quality products. Our products also
can provide any events, mostly for the school events like school performing arts, school
farewell, so they can have the same clothes for the event.
2.5 Current Status
OneFourThree is considered as a small medium enterprise. (explain more)
2.6 Machinery and Equipment
The table below is the machinery and equipment needed for OneFourThree to be
operated.
Table 2.1 OneFourThree’s office machinery and equipment
Machinery and Equipment
No Description
Qty Rate Amount
1 Rhinotech
(cutting machine) 1 IDR 7,500,000 IDR 7,500,000
2 Innovatec
(press machine) 2 IDR 3,000,000 IDR 6,000,000
3 Corel Draw x7 1 IDR 1,700,000 IDR 1,700,000
4 Insta – Jet A3+
(digital print machine) 2 IDR 21,000,000 IDR 42,000,000
3 Table 1 IDR 200,000 IDR 200,000
4 Laptop 1 IDR 6,800,000 IDR 6,800,000
5 Router 1 IDR 500,000 IDR 500,000
Total IDR 64,700,000
8
2.7 Model Business Canvas
Figure 2.2 OneFourThree BMC
A. Customer Segment
Our segment are students, event organizer, and worker/employee. Students are our main
target, they are have so many activities that needed our service such as school gathering,
school performing art, school farewell, etc. From the worker/employee, most of them have a
club that sharing their hobby for refreshing from their job, and not a few who want a uniform
to show his club.
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B. Value Proposition
OneFourThree has four value proposition, high quality, no minimum order, competitive
price, and free design. Our shirt are really comfortable to wear in every activities, the fabric
also very long lasting. There are no minimun order, even if they want to costum one shirt we
can provide without any conditions. The customers can put any design in their shirt without
any additional price, we will realizing their design without costing any extra money.
C. Customers Relationship
In our web site you must have an account first to buy our products. The account making is
free for all the customers, you just need to input a valid data for later on we can process the
order easily. Your data also will be saved in our server so nobody can not steal your data so
your data will be save with us.
D. Channels
OneFourThree have two main channels to selling the products. The first one is through media
social, it is the easiest and fastest way to reach our customers. The second one is through web
site. Our customers can directly go to our website, in the web site they can see about our
products, promo, and they can submit their design in our web site or choose our design for
them to buy.
10
E. Key Partners
OneFourThree have three pertners for the business. Supplier polos is for the cloth supply, the
cloths it self have various type of cloth to fulfill our customers needs. For the next partner is
poliflex supplier, poliflex is the material that we use to make the design. We have to kind of
printing method the first one is screen printing and the other one is digital printing. The ink
supplier is for the digital printing purpose because we need ink to do the digital printing.
F. Key activities
OneFourThree main activity is selling cloth, beside that OneFourThree has other activities to
support the selling of the cloth. Promotion is very crucial for the business development. With
promotion we can share about our business to our potential buyers, and give some
introduction about our business so our business can be known by everyone. Next is designing,
our customers is only give us the raw concept about their cloth and it is our job to realize the
design to put in they cloths.
G. Key Resources
The resources for this business are employee, design, and customers. Employee have an
important role for this business, they jobs is giving a good services for our customers and
also in the production site. We put customers in our resources because most of the selling is
based on customers design.
11
H. Cost Structure
OneFourThree cost structure are production, marketing, equipment, and other expenses. Our
equipments are needing electricity to run so the electricity very important with this business
for the production. We keep to do a promotion in every month to make our business survive
in the market. Equipment that explained in table 2.1, and the last is operating expense for the
operation purpose.
I. Revenue Streams
The revenue of OneFourThree mostly come from the selling of the cloth. In the next years
we are hopping that our brand is well known and people who visit our website is increasing,
with this opportunity OneFourThree can open an advertisment for other business in our web
site.
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CHAPTER III
INDUSTRY ANALYSIS
3.1 Industry Size and Growth Rate
Fashion industry is one of the fastest growing industry in the world, people can find any
brand with so many variants. OneFourThree see this as an oportunity to enter the market in
Indonesia especially through social media. The usage of social media is also growing fast in
Indonesia, OneFourThree want to utilize phenomenon to attract the buyer from social media
that keep growing through the years.
Number of monthly active instagram users from January 2013 to April 2017 (in million)
Figure 3.1 number of monthly active instagram users
(source: (Statista, 2017))
13
In 2017, eMarketer estimates netter Indonesia will reach 112 million people, beating Japan
in the fifth rank of the growing number of Internet users more slowly (Kompas, 2014).
Overall, the number of internet users worldwide is projected to reach 3 billion people by
2015. Three years later, by 2018, an estimated 3.6 billion people on Earth will access the
internet at least once every month.
Figure 3.2 top 25 countries internet users
( Source : (kominfo, 2014) )
14
3.2 Industry Trends
3.3.1 Trend for the industry
With the growing of to users of social media, people will always try to make their own trends.
OneFourThree comes to make that happen with all the facility that we give to social media
users. They can make their own cloths design that no one ever had, and they still can looks
different and cool with low budget.
Many people wants to look cool and different but also many of them don’t have a lot of
money to afford the cloths that they wants. We want to give the sollution for that problem by
let them use their own design to their daily cloths.
3.3 Analysis of competitor
OneFourThree have many competitor from the social media such as pusatcetakkaos,
sablon_kaos_rtwosix, and custom.tshirt.kb. OneFourThree big competitor is still from social
media because the market of OneFourThree itself still mostly from social media.
15
Table 3.1 OneFourThree competitor analysis
OneFourThree pusatcetakkaos Sablon_kaos_rt
wosix
Custom.tshirt.
kb
Established
year
2017 2016 2017 2017
Price Rp70,000 Rp110,000 Rp70,000 Rp85,000
Strenghts Easy access
Fast production
24hours
Can take
many orders
at one
Fast
production
Much
variants
Mass
productio
n
weekness Still new
Quality not
to good
Not to
precise
Hard to
reach
16
3.4 SWOT Analysis
Table 3.2 OneFourThree SWOT
Strength
a. Easy access
b. 24hours service
c. Fast production
Weakness
a. Brand still not yet known
Opportunity
The number of
potential customers in
social media.
SO
A - have a direct conversation with each
of the potential customers
WO
c. -Conduct a good relationship
to attract customer trust
Threat
a. People tend to go to
their subscription
stores to buy their
cloth
ST
a. - give a promotion to gain more
customers
- offers more advantages for the
customers
WT
a. -increase promotion
c. – give good quality of products
b.
17
CHAPTER IV
EXECUTION PLAN
4.1 Segmenting, Targeting, and Positioning
4.1.1 Segmenting
Table 4.1 OneFourThree market segmentation
Geography Location: Jl Raya Centex, gg. Hanafi RT 1/3 No.50, East Jakarta.
Indonesia
Demographics Age : All Ages
Gender : Male & Female
Job : Students, Club, Event Holder
Income per month : Rp1.000.000 – Rp5.000.000
Psychography Lifestyle : Really care about fashion and always try to look different.
Behavior Attitude in choosing product
Economy : Low – Middle class
Function : Want to look different than the others.
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OneFourThree has done market research regarding the price and concept of this business.
This research market involve 67 respondents around jabodetabek area. 77,4% of them still
does not know about OneFourThree, this segmentation including students, college students,
employee, and entrepreneur, 73,1% of them are college students and 64.1% are interested in
costum-able cloths. We also including the range of price that they are willing to pay for
buying a cloth. There are 29.9% willing to pay both Rp100,000 – 200,000 and more than
Rp400,000.
4.1.2 Targeting
The main target of OneFourThree are students or college students who still don’t make their
own income, and the big target is the students who held an event. They ussually order a cloths
in the big amount but still want the low price to save their budget.
4.1.3 Positioning
OneFourThree focusing on the quality and the accuracy of the product. We want our
customers to feel secure and satisfied when they ordering some cloths to us, so we can get
the customers trust and make they want to repeat order to us.
19
4.2 Marketing Strategy
4.2.1 Product
For now OneFourThree still focusing on selling custom cloths, but we also provide some
design that bring our brand’s name. We give our customers a freedom to make their own
cloth. In few years we hope to expand our market by selling jacket, hat, jersey, and some
other fashion goods that can be custom-able.
4.2.2 Price
The price that OneFourThree offers is really competitive with the rivals. The price is around
Rp70,000 until 90,000, we don’t want to overburden our customers with high price because
most of our target market is still in school.
4.2.3 Place
We decide that the place is not necessarily strategic but in the low budget to adjust our budget,
but still can be found by people around, because our selling is still concentrate in online and
we use the place as production’s place. Our place also surround by schools, the students can
come around to our store to buy some cloths.
20
Figure 4 .1 OneFourThree place
4.2.4 Promotion
Promotion is most important part of marketing. OneFourThree has many competitor with
many kind of uniqeness, so the promotion is a big work for OneFourThree to do. With the
target market that we aiming, we will focus on two aspect of promotion, such as social media
and advertisment.
21
1. Social Media
Social media that we aiming is Instagram, because we see the usage of instagram
in the middle age young is still growing fast and nowadays instagram is used by
people not only for socialize but also doing business. We will also do some
advertisment in facebook, line, and whatsapp because is the most used social media
in Indonesia
2. Advertisment
Advertising is one form of promotion that is done in order to expand sales In the
form of promotion, we make some things as follows:
2.1 Brochures
Brochures is used to explaning what OneFourThree’s product with the price list
to our customers. It is very helpful for the new customers who want to know
more about our product.
2.2 Banner
Banner is really helpful to attract new customers. With banner we can tell
everybody aout promo that we held or about something new that we are going
to sell. It is really effective for our business to sell more of our products.
22
4.3 Marketing Budget
Table 4.2 Marketing Budget
Description QTY Price Month Total
Brochures 200 300 4 Rp240,000
Name card 1 30000 2 Rp60,000
Social media 2 300000 4 Rp2,400,000
Banner 2 80000 4 Rp640,000
Total Rp3,340,000
4.4 Sales Forecast
We are going to do a lot of promotion in the firts year, the aim is to introduce our product to
our market. We are also going to tells them through our promotion about all the advantages
that they can have in our services. In the first year’s our target revenue is at least a half billion
and increasing in each year.
23
CHAPTER V
FINANCING STRATEGY
5.1 Financial Plan
Total cost (fix and variable cost)
Table 5.1 Capital
Description Amount
Equipment Rp64,700,000
Building Rent Rp40,000,000
Marketing ( one year ) Rp3,340,000
Other Expense ( one year) Rp3,000,000
Total Rp108,040,000
Table 5.2 Sources
Sources
Owner Equity per person
(3)
Rp50,000,000
Total Rp150,000,000
24
5.2 Sales Forecast
Assuming sales early stage is an average 100 pieces every month for the first 6 months.
Sales forecast normal 1 month:
5.3 Assumption Sheet
5.3.1 General
1. Interest in making something different
2. Want to look good with low budget
5.3.2 Financial Statement
1. Sales forecast are based on the analysis in business plan.
2. Marketing expense based on the table 4.3 in chapter 4.
3. Salary increasing 10% every years.
4. According to Pasal 4 ayat 2, Peraturan Pemerintah, No. 46, Tahun 2013. Company that
has gross sales below than Rp 4.800.000.000 a year has to pay tax 1% from gross sales.
5. Monthly sales are the same and increasing 15 % in every years.
25
Description Pre Operation January February March April May June July August September October November December Total
Cash on Hand 40.000.000 62.490.000 87.854.000 117.979.400 152.882.340 192.851.574 238.492.731 290.373.004 349.116.304 415.408.935 490.005.829 573.737.412
Cash In 0
Equity 150.000.000 150.000.000
Product Sales 73.375.000 80.712.500 88.783.750 97.662.125 107.428.338 118.171.171 129.988.288 142.987.117 157.285.829 173.014.412 190.315.853 209.347.438 1.569.071.821
Services Sales - - - - - - - - - - - - 0
Total Cash In 150.000.000 73.375.000 80.712.500 88.783.750 97.662.125 107.428.338 118.171.171 129.988.288 142.987.117 157.285.829 173.014.412 190.315.853 209.347.438 1.719.071.821
Cash out -
Product/Services Cost 34.635.000 38.098.500 41.908.350 46.009.185 50.709.104 55.780.014 61.358.015 67.493.817 74.243.198 81.667.518 89.834.270 98.817.697 740.554.668
Rent Building 40.000.000 40.000.000
Transportation Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 2.400.000
Administrative Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 3.600.000
Electricity & Water Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 18.000.000
Telephone/Internet Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 3.000.000
Maintainance Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 3.600.000
Marketing 2.300.000 1.000.000 500.000 500.000 500.000 500.000 500.000 500.000 500.000 500.000 500.000 500.000 8.300.000
Legal Fee 3.000.000 3.000.000
Salaries 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 27.400.000 178.100.000
Equipment 64.700.000 64.700.000
Tax (1%) 55.557.715 55.557.715
Total Cash Out 110.000.000 50.885.000 55.348.500 58.658.350 62.759.185 67.459.104 72.530.014 78.108.015 84.243.817 90.993.198 98.417.518 106.584.270 184.825.412 1.120.812.383
Cash Surplus/Defisit 40.000.000 22.490.000 25.364.000 30.125.400 34.902.940 39.969.234 45.641.157 51.880.273 58.743.300 66.292.631 74.596.894 83.731.583 24.522.026 598.259.438
Beginning Cash Balance - 40.000.000 62.490.000 87.854.000 117.979.400 152.882.340 192.851.574 238.492.731 290.373.004 349.116.304 415.408.935 490.005.829 573.737.412
Ending Cash Balance 40.000.000 62.490.000 87.854.000 117.979.400 152.882.340 192.851.574 238.492.731 290.373.004 349.116.304 415.408.935 490.005.829 573.737.412 598.259.438
5.4 Cash Flow
Table 5.3 Cash flow 2019
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Description January February March April May June July August September October November December Total
Cash on Hand 598.259.438 582.890.438 613.696.538 649.483.248 690.660.629 737.767.748 790.897.579 851.702.393 920.399.688 997.778.714 1.084.707.641 1.182.141.461 598.259.438
Cash In 0
Equity 0
Product Sales 84.381.250 92.819.375 102.101.313 112.311.444 123.542.588 135.896.847 149.486.532 164.435.185 180.878.703 198.966.574 218.863.231 240.749.554 1.804.432.595
Services Sales - - - - - - - - - - - - 0
Total Cash In 84.381.250 92.819.375 102.101.313 112.311.444 123.542.588 135.896.847 149.486.532 164.435.185 180.878.703 198.966.574 218.863.231 240.749.554 2.402.692.032
Cash out -
Product/Services Cost 39.830.250 43.813.275 48.194.603 53.014.063 58.315.469 64.147.016 70.561.718 77.617.889 85.379.678 93.917.646 103.309.411 113.640.352 851.741.369
Rent Building 40.000.000 40.000.000
Transportation Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 2.400.000
Administrative Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 3.600.000
Electricity & Water Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 18.000.000
Telephone/Internet Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 3.000.000
Maintainance Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 3.600.000
Marketing 2.300.000 580.000 500.000 500.000 500.000 1.000.000 500.000 500.000 500.000 500.000 500.000 500.000 8.380.000
Legal Fee
Salaries 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 30.140.000 195.910.000
Equipment -
Tax (1%) 66.486.123 66.486.123
Total Cash Out 99.750.250 62.013.275 66.314.603 71.134.063 76.435.469 82.767.016 88.681.718 95.737.889 103.499.678 112.037.646 121.429.411 213.316.474 1.193.117.491
Cash Surplus/Defisit (15.369.000) 30.806.100 35.786.710 41.177.381 47.107.119 53.129.831 60.804.814 68.697.296 77.379.025 86.928.928 97.433.820 27.433.080 1.209.574.541
Beginning Cash Balance 598.259.438 582.890.438 613.696.538 649.483.248 690.660.629 737.767.748 790.897.579 851.702.393 920.399.688 997.778.714 1.084.707.641 1.182.141.461
Ending Cash Balance 582.890.438 613.696.538 649.483.248 690.660.629 737.767.748 790.897.579 851.702.393 920.399.688 997.778.714 1.084.707.641 1.182.141.461 1.209.574.541
Table 5.4 Cash flow 2020
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Table 5.5 Cash flow 2021
Description January February March April May June July August September October November December Total
Cash on Hand 1.209.574.541 1.199.381.191 1.236.011.206 1.278.376.923 1.326.941.911 1.382.326.098 1.444.711.403 1.515.847.940 1.596.060.830 1.686.257.708 1.787.436.975 1.900.696.869 1.209.574.541
Cash In 0
Equity 0
Product Sales 97.038.438 106.742.281 117.416.509 129.158.160 142.073.976 156.281.374 171.909.511 189.100.463 208.010.509 228.811.560 251.692.716 276.861.987 2.075.097.484
Services Sales - - - - - - - - - - - - 0
Total Cash In 97.038.438 106.742.281 117.416.509 129.158.160 142.073.976 156.281.374 171.909.511 189.100.463 208.010.509 228.811.560 251.692.716 276.861.987 3.284.672.025
Cash out -
Product/Services Cost 45.804.788 50.385.266 55.423.793 60.966.172 67.062.789 73.769.068 81.145.975 89.260.573 98.186.630 108.005.293 118.805.822 130.686.404 979.502.574
Rent Building 40.000.000 40.000.000
Transportation Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 2.400.000
Administrative Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 3.600.000
Electricity & Water Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 18.000.000
Telephone/Internet Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 3.000.000
Maintainance Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 3.600.000
Marketing 2.300.000 600.000 500.000 500.000 500.000 1.000.000 500.000 500.000 500.000 500.000 500.000 500.000 8.400.000
Legal Fee
Salaries 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 33.154.000 215.501.000
Equipment -
Tax (1%) 78.815.391 78.815.391
Total Cash Out 107.231.788 70.112.266 75.050.793 80.593.172 86.689.789 93.896.068 100.772.975 108.887.573 117.813.630 127.632.293 138.432.822 245.705.795 1.352.818.965
Cash Surplus/Defisit (10.193.350) 36.630.015 42.365.717 48.564.988 55.384.187 62.385.306 71.136.536 80.212.890 90.196.879 101.179.267 113.259.893 31.156.192 1.931.853.060
Beginning Cash Balance 1.209.574.541 1.199.381.191 1.236.011.206 1.278.376.923 1.326.941.911 1.382.326.098 1.444.711.403 1.515.847.940 1.596.060.830 1.686.257.708 1.787.436.975 1.900.696.869
Ending Cash Balance 1.199.381.191 1.236.011.206 1.278.376.923 1.326.941.911 1.382.326.098 1.444.711.403 1.515.847.940 1.596.060.830 1.686.257.708 1.787.436.975 1.900.696.869 1.931.853.060
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Description 2019 2020 2020
Sales
Product Sales 1.569.071.821Rp 1.804.432.595Rp 2.075.097.484Rp
Total Sales Income 1.569.071.821Rp 1.804.432.595Rp 2.075.097.484Rp
COGS 740.554.668Rp 851.741.369Rp 979.502.574Rp
Gross Profit 828.517.153Rp 952.691.226Rp 1.095.594.910Rp
Expenses
Rent Building 40.000.000Rp 40.000.000Rp 40.000.000Rp
Transportation 2.400.000Rp 2.400.000Rp 2.400.000Rp
Administrative 3.600.000Rp 3.600.000Rp 3.600.000Rp
Electricity & Water 18.000.000Rp 18.000.000Rp 18.000.000Rp
Telephone / internet 3.000.000Rp 3.000.000Rp 3.000.000Rp
Maintainance 3.600.000Rp 3.600.000Rp 3.600.000Rp
Marketing 8.300.000Rp 8.380.000Rp 8.400.000Rp
Legal Fee 3.000.000Rp
Salaries 178.100.000Rp 195.910.000Rp 215.501.000Rp
Depreciation Equipment 12.940.000Rp 12.940.000Rp 12.940.000Rp
Total Expenses 272.940.000Rp 287.830.000Rp 307.441.000Rp
Earning Before Interest & Taxes 555.577.153Rp 664.861.226Rp 788.153.910Rp
Taxes (10%) 55.557.715Rp 66.486.123Rp 78.815.391Rp
Nett Profit 500.019.438Rp 598.375.104Rp 709.338.519Rp
INCOME STATEMENT
OneFourThree
2019-2021
5.5 Income Statement
Table 5.6 Income statement
29
Description 2019 2020 2021
Asset
Current Asset -Rp -Rp -Rp
Cash 598.259.438Rp 1.209.574.541Rp 1.931.853.060Rp
Total Current Asset 598.259.438Rp 1.209.574.541Rp 1.931.853.060Rp
Fixed Asset
Equipment 64.700.000Rp 51.760.000Rp 38.820.000Rp
Depreciation of Equipment 12.940.000Rp 12.940.000Rp 12.940.000Rp
Total Fixed Asset 51.760.000Rp 38.820.000Rp 25.880.000Rp
Total Asset 650.019.438Rp 1.248.394.541Rp 1.957.733.060Rp
Liabilities -Rp -Rp -Rp
Current liabilities -Rp -Rp -Rp
Account Payable -Rp -Rp -Rp
Total Current Liabilities -Rp -Rp -Rp
Long Term Liabilities -Rp -Rp -Rp
Bank Loans Payable -Rp -Rp -Rp
Total Long Term Liabilities -Rp -Rp -Rp
Total Liabilities -Rp -Rp -Rp
Equity
Capital 150.000.000Rp -Rp -Rp
Retained Earnings -Rp 650.019.438Rp 1.248.394.541Rp
Current Year Earnings 500.019.438Rp 598.375.104Rp 709.338.519Rp
Total Equity 650.019.438Rp 1.248.394.541Rp 1.957.733.060Rp
Balance Sheet
OneFourThree
2019-2021
5.6 Balance Sheet
Table 5.7 Balance sheet
30
Description Nominal Fixed Cost Variable Cost
COGS 740.554.668Rp 740554668
Rent Building 40.000.000Rp 40.000.000Rp
Transportation 2.400.000Rp 2.400.000Rp
Administrative 3.600.000Rp 3.600.000Rp
Electricity & Water 18.000.000Rp 18.000.000Rp
Telephone 3.000.000Rp 3.000.000Rp
Maintainance 3.600.000Rp 3.600.000Rp
Marketing 8.300.000Rp 8.300.000Rp
Salaries 178.100.000Rp 178.100.000Rp
Total 217.000.000Rp 740.554.668Rp
BEP
fixed cost
price of product (avg)
variable cost/product
217.000.000Rp
76.666,67Rp
35.158Rp
fix cost / (price of product - VC)
2019 2020 2021
ROA net income/total asset 77% 48% 36%
ROS net income/net sales 60% 63% 65%
ROI net income/investment 333% 399% 473%
BEP
BEP 5228
217.000.000Rp
(76.667 - 35158)
5.7 Break Even Analysis
Table 5.8 fixed cost & variable cost
5.8 Break Even Point
Table 5.9 Break Even Point
5.9 Ratio Analysis
Table 5.10 Ratio analysis
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CHAPTER VI
MILESTONE
Figure 6.1 OneFourThree Milestone
1. Earn enough money for capital
The money is for preparing all the company needs. The money comes from owner’s
investment. The money it self to preparing all the company needs and for other expenses so
the company can start to sells products.
2. Search for equipments & rented building
We will search the euipments at the same time as we search the rented building to put
our equipments. Our equipment need some space so we will find the rented building that
suitable for our equipment.
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3. Contact supplier
We will choose and find suppliers that fit our needs and capabilities in running the
business. The supplier will be our partner for our business, we will find the supplier that
willing to cooperated with us.
4. Building renovation
To make our work place comfortable, we must first do a renovation to make our work
easier and faster. This renovation will make our store looks good and attractive. We will
make our store a place that can be enjoyable by everyone who comes to our store.
5. Find employee
When we ready with the store, we will search an employee to work with us and to
take care of our store. The employee it self for the production and marketing, we need 2
people for production and 1 for marketing. We want to hire a freelance for the production
department.
6. Preparing marketing
Marketing is the important aspect for new business, we will find a suitable marketing
strategy for the continuity of the business. This marketing strategy will be implemeneted until
the end of the business, the making of the strategy will be assisted as well with our employee.
33
7. Opening
When we are ready with everything, OneFourThree will open for business. Hopefully
can growth in every years so we can expand our market.
34
CHAPTER VII
ASSESMENT OF RISK
7.1 Risk of Business
The risk of this business tend to be small. Because all the goods that OneFourThree selling
didn’t have any expired date, and can be keep until someone buy the goods. Most of the
goods that we made is based on people orders, if there is no orders for a day we can keep the
inventory for other time. And trends in the fashion industry are fickle, ever-changing and
often elusive. A successful store capitalizes on the latest trends and recognizes when such
trends are on the decline (Capozz, 2016).
The most common risk that we can found is customers complaint about the human error, like
the miss type of the letter in the cloths or wrong size of the cloths. But during its run time we
can minimize the error. There are so many business like our business, to compete to our
competitor we must improve our service to our customers.
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7.2 Contingency plans
Table 7.1 OneFourThree contingency plan
RISK CONTINGENCY PLAN
FRAUD Because our selling is online based, we must be more carefull to
choose our customers. To avoid a fraud we ussually ask for a down
payment before we do the productions.
TREND
CHANGE
Fashion industry is one of the fast changing industry, the way people
dressed can change at any time. We must follow the trend that
people want to maintain our customers.
EXCESSIVE
REQUEST
Because of the products that we are selling can be custom-able, our
customers can ask for anything. Sometimes the request that our
customers ask is very excessive and hard to do. Therefore,
OneFourThree must be ready for all the demand that our customers
want.
PRODUCTION We need electricity to do the production, electricity is one of the
most important aspect in our business. We need to collaborated with
other business to fullfil our customers need and to anticipated if
someday the electricity is went off in our production site.
36
CHAPTER VIII
GROWTH STRATEGY
OneFourThree growth strategy is to buy more equipment for produce more goods in shorter
time. We see in the future people tend to make their own cloth rather than buy it in the
boutique or distro, to keep up with the customers request we must be ready with our
equipment. OneFourThree also planning to make their own design and attend much fahion
event to introduce our brand. OneFourThree can also find a reseller to expand the market of
OneFourThree. We also going to keep develop our web site to be more easier for the
customers who still new with this type of business. Leading through innovation in the
industry can be a major growth driver, states VF Corp., a branded apparel company.
Innovation involves "something new that creates value," according to VF (Vogt, 2017).
Online selling is our priority to reach the market, the network of web site is very wide, with
this opportunity we are aiming to sells not only in Indonesia but also to overseas.
37
REFERENCES
Capozz, C. (2016, February 14). Risks of Starting a Clothing Store. Diambil kembali dari chron.com:
http://smallbusiness.chron.com/risks-starting-clothing-store-22444.html
DUBLIN. (2017, April 13). cision pr news. Diambil kembali dari prnewswire.com:
https://www.prnewswire.com/news-releases/global-custom-t-shirt-printing-market-
report-2017-forecast-to-2022-with-regional-outlook-growth-trends-key-players--
competitive-strategies---research-and-markets-300439445.html
kominfo. (2014, November 24). Pengguna Internet Indonesia Nomor Enam Dunia. Diambil kembali
dari kominfo.go.id: https://kominfo.go.id/content/detail/4286/pengguna-internet-
indonesia-nomor-enam-dunia/0/sorotan_media
Kompas. (2014, November 24). Pengguna Internet Indonesia Nomor Enam Dunia. Diambil kembali
dari kementrian komunikasi dan informatika republik indonesia:
https://kominfo.go.id/content/detail/4286/pengguna-internet-indonesia-nomor-enam-
dunia/0/sorotan_media
Statista. (2017, September 2). Number of monthly active Instagram users from January 2013 to
September 2017 (in millions). Diambil kembali dari Statista.com:
https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
Vogt, C. (2017, June 23). Growth Strategies for Starting Up a Fashion Brand. Diambil kembali dari
chron.com: http://smallbusiness.chron.com/growth-strategies-starting-up-fashion-brand-
17422.html
38
APPENDIX 1 Example of web site and product
39
40
APPENDIX 2
41
42