Business Plan

FZ Software House

XYZ Block, Kohinoor, FSD

041-2499201-02

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Submitted By

FARWA ABDUL HANNAN (12-CS-13)

&

ZAINAB KHALID (12-CS-33)

Submitted To

SIR ADEEL SAEED

NFC – INSITUTDE OF ENGINEERING AND FERTILIZER RESEARCH,

FSD

Date OF Submission: Monday, 25 January, 2016

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Table of Contents Executive summary ......................................................................................................................... 3

1. Business Concept ................................................................................................................. 3

2. Company .............................................................................................................................. 3

3. Market Potential ................................................................................................................... 3

4. Management Team............................................................................................................... 3

I. Farwa Abdul Hannan: Owner & Manager ....................................................................... 3

II. Zainab Khalid: Assistant Manager ............................................................................... 3

5. Distinct Competencies ......................................................................................................... 4

6. Required Funding & its use ................................................................................................. 4

I. Company Description .............................................................................................................. 4

II. Industry Analysis ................................................................................................................. 5

III. Market Analysis ................................................................................................................... 5

IV. Competition.......................................................................................................................... 6

1. Profiles of Primary Competitors .......................................................................................... 6

2. Competitive evaluation of Product ...................................................................................... 7

V. Marketing & Sales ............................................................................................................... 7

VI. Operations ............................................................................................................................ 8

VII. Management & Organization ............................................................................................... 9

VIII. Development .................................................................................................................... 9

IX. Risks and Contingencies ...................................................................................................... 9

X. Summary & Conclusions ..................................................................................................... 9

Appendices .................................................................................................................................... 10

Appendix-A: Sales Forecast .................................................................................................. 10

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Executive summary This business plan outlines the strategy for sales of softwares to different companies and

franchises. FZ House has a wide selection of informative software’s including face recognition

system, competent professional staff, a team of talented developers and excellent suppliers. We

expect a high degree of profitability based on our plan to key in on businesses that have already

expressed the need for such services and products to the software developer. Our management

expertise will be the cornerstone of our success in dealing with corporate decision makers and our

partner's reputation.

1. Business Concept

Our business concept is to develop software based on artificial intelligence that is

Automatic face recognition system. Implementation of face recognition idea into some real

world is core theme of this project. The purpose is to design such a system that capture the

pictures (even moving objects), compare them from some pre-defined database and

recognize them. On the other hand, a small logging type database would also be maintained

that will note the time whenever it will recognize some face(s)-can be said “Auto

Attendance System”.

Recognition also includes the ‘side-views recognition’ and face structure recognition

that is bone and jaw structure.

2. Company

Our company name is FZ Software House which is located in Kohinoor.

3. Market Potential

By considering the market potential local & international population will be looking

for to use our software and services. We need more research work which should be

accurate. We are analyzing the secondary research that is attendance system in educational

institutes are biometric but our research is to do it by face recognition. Market is feasible

for our product. We have better experience in software’s development. Our software will

be attractive and less costly that every type of customer can purchase it

4. Management Team

Our management team analyzes and identifies the business goals and objectives in

order to achieve success. Our team includes:

I. Farwa Abdul Hannan: Owner & Manager

Farwa has four years’ experience in software development. She served three

years in web development, databases & programing development. After that she

began research in Artificial Intelligence. She has an undergraduate degree of

Bachelor in Computer Sciences from University of Engineering and Technology.

II. Zainab Khalid: Assistant Manager

Zainab has four years’ experience in software development. She served three

years in Programming and Game Development, Java based Project, Web

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development & databases. After that she began research in Artificial Intelligence.

She has an undergraduate degree of Bachelor in Computer Sciences from

University of Engineering and Technology.

5. Distinct Competencies

Our company’s staff also have skills in development and marketing of softwares.

6. Required Funding & its use

We need capital/funds for running our business which is estimated 51,450,000 Rs

that’ll be used to

Purchase Building

Purchase Equipment

Renovations

Working Capital and others

Main Sections

I. Company Description

The mission of company is to facilitate customers with supreme value on every

software and to achieve the highest level of personal satisfaction by customers.

The Vision is to provide customer with quality software at a minimum level of

cost.

The summary activity date:

i. Start date-time:

1st of December, 2015

ii. End Date-time:

1st August, 2016

FZ Company has hold on many software’s i.e. Chat Application which was based

on Java, Web Development, Hangman Game, and Hostel Management System on

Databases etc. And now developing Face Recognition System in artificial

intelligence that will be used for security purpose as well. Right now the software

is at 30% of the total development. We are on the most challenging phase, but also

the most satisfying. We have a polished software, but it lacks a lot of testing work

and also research work.

Our company’s developers has the knowledge and ability to perform work activities

at a given competency level.

Our product software which is face recognition system is to detect the face using

live video and it is still on development stage. We will solve the problem of our

customer and give them solutions about the software product we are selling.

According to customer need and benefits we will offer the service of product and

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also service cost or delivery to customer. It is different from current offerings in

quality and cost.

Our objective is to provide quality information to our clients or customers in the

process of fully satisfying their needs. We will position ourselves as a quality

service provider that provides accuracy. We intend to establish a good relationship.

The key to success in the company is the

Quality of software

Excellence in fulfilling the promise

Completely confidential, reliable, trustworthy expertise and information.

This dictates that we have the latest technology and software.

The company will be located in Kohinoor. The facilities we will providing are

offices for every single person. Moreover is Internet services i.e. Wi-Fi connections

and Ethernet cables. Every person will have separate PC and telephone systems.

Offices will be air conditioned and heaters with executive table.

II. Industry Analysis There are many barriers and challenges we facing by entering a market that is

location barrier etc. We are considering some barriers and others we will consider

them along the development.

Small to medium builders are comfortable to cooperating with subcontractors who

they have already employed in past projects. The each expect fair price in their

project, as it is mainly a trust-based business relationship.

New technology has changed almost everything about the distribution of software

today. The FZ Software makes it easier for construction software vendors to sell

and get customers up and running, offering itself to a more profitable business

model. FZ software wants to become good and more creative provider of Artificial

intelligence applications in the software house market. The Company will do this

by developing an innovative and progressive development and management team.

III. Market Analysis Market is big for goods and services what we plan to offer our software according

to customer’s needs. Growth rate is increasing day by day. Our main competitors

are Appcotech, Beaconlmpex (Pvt) Ltd and Bize Line. But customers will buy high

quality, low cost and good reputation from us.

Market size is big in purchasing software as it become need of every person and

growth is increasing due to latest technologies.

Our software house location needs marketing. So we will advertise by adds,

newspapers and as well as online help by developing a website.

Now a day’s market has trend of software houses in different domains like graphics,

development and technology. We will target the software house of IT Developers.

Market segment involves consumer business and also market needs. Our market

needs well experienced and skill full developers.

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Customer having different characteristics they have some values and interest in

technology and we are working on technology that is face recognition using live

video.

Customer need is increasing day by day. They have utility stores and import export

business in which they need computer technology to establish a good business.

Our product position is low cost and high quality and efficient work.

IV. Competition

1. Profiles of Primary Competitors

Competitor 1 Competitor 2 Competitor 3

Company Name Appcotech BeaconImpex (Pvt)

Ltd.

Bize Line

Main office

Location

Office No. 7, Odion

Street, Near Bus

Stop, Samundry

Road, Faisalabad.

Universal House,

West Canal Road,

Faisalabad

Off No.8, 1st Floor,

Madina Centre,

Satyana Road,

Faisalabad, Pakistan

Type of employees

do they have?

Developers of C#,

Ruby, JAVA

Team for Data

Processing

Internet Web Page

Designers,

Computer Software

developers

Network Security

Administrators,

Software Developers

Type of Business Service Providers Service Providers Service Providers

How do they

advertise or market

themselves?

Online

Advertisements

Online

Advertisements

Online

Advertisements

Do they have an

online presence (e.g.

website, social

media)?

Yes

(website)

Yes

(website)

Yes

(website)

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2. Competitive evaluation of Product

Evaluation

Our Product Competitors’ Product

Our “Face Recognition System” will

provide a complete “Automatic

Attendance System” that will conduct

attendance automatically by detecting

face

Competitor’s product provides manual

face detection and matching only along

with the image processing.

V. Marketing & Sales Our company offers

o Musical and Islamic softwares for infants

o Games for people of different ages

o Desktop Apps

o Android Apps

o Web based Apps

We offer our products in an affordable and reasonable prices by considering the

customers’ characteristics

The main channel of distribution for our software is through the supplier. They provide

all of our distribution resources and also provide us with itemized accounting for units

sold, units in transit, units in store, etc. This exclusive software arrangement may be

changing as our need for expansion grows, but we fully expect our suppliers to remain

as one of our active partners in the continuing development of our distribution system.

In order to access/attract more customers we’ll promote our products by advertising

them over the internet, in the weekly newspapers & magazines because these days

almost everyone uses internet. People do use internet for selling and purchasing

purpose also and they also consult the weekly newspapers and magazines in a little bit

more detail as compared to daily newspapers because of their tough working schedule

but on Sundays almost everyone stay at home and can find a little bit more time in order

to consult/study Sunday newspaper and magazine easily.

As we want to a sell high-value, best quality and a little bit complex products to our

customers, we need sales people with good product knowledge, convincing skills and

the ability to build relationship with customers

The sales forecast of our company is

Unit Sales January – June July – December

Desktop Apps 10 10

Web based Apps 15 15

Android Apps 20 20

High – value Softwares 5 5

Total Unit Sales 50 50

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Unit Prices January – June July – December

Desktop Apps 20,000 25,000

Web based Apps 15,000 20,000

Android Apps 25,000 30,000

High – value Softwares 50,000 60,000

Total Unit Prices 110,000 135,000

Sales January – June July – December

Desktop Apps 200,000 250,000

Web based Apps 225,000 300,000

Android Apps 500,000 600,000

High – value Softwares 250,000 300,000

Total Sales 1,125,000 1,450,000

VI. Operations For the development of our products we have

o Best development team that have skills in frequently used languages.

o Network Security Administrators

o Web developers

o Android developers

We provide all these facilities at one place in an affordable price with guarantee to

provide efficiency, robustness, good quality and security as compare to our

competitors.

As our main product is “Face Recognition System” so for its development we have

good developers that have skills in Matlab and works efficiently. The operations that

this product will perform include

o Automatic Face detection

o Automatic Face capturing

o Automatic Face matching

o Automatic Conducting Attendance

o Automatically Storing the capturing time

o Automatically maintaining history in a log file of database

The development of our “Face recognition System” consist of three phases which are

o Automatic Face detection and capturing

o Database creation

o Automatic Face matching and conducting attendance

We’ll provide face recognition system in an affordable and reasonable price with the

extra feature of doing its working automatically.

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VII. Management & Organization We have a team of consultants to provide expertise and direction in key areas. We also

have an Advisory Board consisting of key individuals that will provide expert advice

to our company when making strategic decisions. This board consists of individuals

with particular expertise in new product development and maintenance.

In our organizational structure there are following key departments which control 90%

of the business activity of the company. These departments are:

o Research and development - The cornerstone of the company.

o Sales and marketing - Promoting our products and our prospects.

o Internet & web design - Designing the tools of tomorrow.

o Finance and accounting - Counting our successes and adding our achievements

VIII. Development

IX. Risks and Contingencies Risks are involve in every business. To overcome them a risk management plan is

required if we faces any. Some common risks include:

The software houses are increasing day by day. Because of technology it is

becoming demand of every person to provide them software which fulfills their

needs and gives them facilities. So competition is increasing with growing of

software companies.

It would be contingence for us if we will lose any employee who is working on a

task efficiently.

X. Summary & Conclusions Our company FZ Software house will work on demanding software. It includes IT

developers, Web development & software’s on Artificial Intelligence. We have

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experienced team members and skillful employees. Company will be full of facilities like

Wi-Fi connections and PCs. We will offer the good services according to customer needs.

Our quality is better and costs are not too much high. We will establish a good relationship

with our customers.

Appendices

Appendix-A: Sales Forecast

Unit Sales January – June July – December

Desktop Apps 10 10

Web based Apps 15 15

Android Apps 20 20

High – value Softwares 5 5

Total Unit Sales 50 50

Unit Prices January – June July – December

Desktop Apps 20,000 25,000

Web based Apps 15,000 20,000

Android Apps 25,000 30,000

High – value Softwares 50,000 60,000

Total Unit Prices 110,000 135,000

Sales January – June July – December

Desktop Apps 200,000 250,000

Web based Apps 225,000 300,000

Android Apps 500,000 600,000

High – value Softwares 250,000 300,000

Total Sales 1,125,000 1,450,000