St. Paul University PhilippinesSCHOOL OF HEALTH SCIENCES

Master of Science in Nursing: Major in Adult Health

Student’s Name: CHERRYLLE ANNE N. CAPARA, RN

Proposed Business: MMC (Mabuhaii Medical Clinic)

INTRODUCTION

The proponent plans to establish a family medical clinic at Nabaccayan, Cagayan. The

name of the clinic would be Mabuhaii Medical Clinic that would provide the needs for promotion

of health and well-being of the local population by providing accessible, good-quality medical

care for people of all ages. Furthermore, the proponent plans to establish the above

entrepreneurial business for the following reasons:

Some of the barangays in Gattaran, Cagayan are far from the district hospitals.

Some cases needs immediate action to some of the conditions experienced by the

people.

Objectives

The following are the objectives of the said family medical clinic:

To provide high-quality health care services to residents of the area

To create a medical practice that helps serve the community’s needs in

terms of medical, spiritual

To be able to survive off its own financial stability in 1year or less

Mission

The mission of the Mabuhaii Medical Clinic is to promote health and well-being of the

local population by providing accessible, good-quality medical care for people of all ages.

Mabuhaii Medical Clinic is committed to provide services that attains expectations of our clients

for a successful and profitable business.

Keys to Success:

Patients/Clients

Educate patients and significant others on the importance of preventive care

Educate patients and significant others on the importance of regular annual check-

ups

Focuses on patient care

Staff and the Organization

Recognized that the office staff is crucial than the physician(s) in the success of

the business

Creates incentives for the staffs (eg. Increased profit yearly)

Creates an organized system to minimize patients’ waiting time.

Finances

Optimize the number of patients we can see while providing quality medical services

Use the latest in electronic billing and/or utilize an outside billing company

Uses this business plan to review and guide management decisions

Marketing and Sales

Aggressively market and create a presence in the community by giving ER calls, hospital

talks and doing volunteer work, business society meetings

Have an office in front of a busy street with accessible parking

Locate in an area with a high patient-to-doctor ratio

Marketing group will be organized to promote community-based medical facility

MARKETING PLAN

BUSINESS OVERVIEW

The Mabuhaii Medical Clinic will offer general and preventative health care for all ages in the

said location and its surrounding communities. Moreover, the facility extends its services with

the provision of appropriate drug for the specific condition of the patient/client, provides

information or counselling proper nutrition and health teaching about the current trends in

common diseases occurs in the community. The facility will utilize trained staffs, new

equipment, medical trainings, a referral system and nearby hospital facilities in order to

maximize the care for each patient/client.

PRODUCTS/SERVICES OFFERED:

In general, MMC will provide general care for all ages, as well as providing multiple procedures

to create a complete health care solution. The costs will depend upon the materials used, the

physician’s time consumed and the amount designated for each procedure.

Its philosophy is to attain optimum health and performance can be attained by having a proper

nutritional intake, proper exercise and health education. Our goal is to educate and treat our

patients. Therefore, expect for services that provides group classes and teaching sessions for

all.

The facility will focus on each individual cases. Proper education and medical care services will

be rendered after a series of procedures/tests. One of our goal is to create the most rounded

experience for each patient in order to optimize their health.

MMC will maintain privacy. All patients will be welcome, including the ones with no health cards.

Our facility will hold no prejudice to race, color, religion or socio-economic status.

MMC provides the following services among others:

Gynecology:

Annual Women Exam

Family planning

Acute Gyne Problems

Pediatrics

Newborn care

Infant care

Routine services

Immunizations

Adult medicine:

Preventative and routine services

Diabetic teaching/counselling

Nutritional/ dietician counselling

Cardiology:

o Ecg’s

Pulmonary

o X-ray

TARGET MARKET:

MMC will locate and focus its efforts on the entire local population of Nabaccayan. Our

segmentation strategy is geographic for a number of reasons.

o The rural patients of this area will not, and often cannot travel to district hospital to

see a doctor. They would rather leave it or set aside what they feel.

o Our clinic is a general family practice, and will treat patients of all ages, incomes,

physical abilities, races and ethnicities.

o The expected growth of the local population makes an ideal location for a broadly

geographic marketing approach.

COMPETITIVE POSITIONING

In general, competition among medical practitioners in this town and surrounding area is small.

The growing population and limited number of doctors creates a great opportunity for meeting

our patient load goals.

Knowledgeable, skilled, friendly and helpful doctors, nurses and staffs is one of the reason why

patients return to hospital of choice. The relative importance of each factors will vary by

patient’s age, range, medical needs in managing their own health.

MARKETING STRATEGY

Creating a high profile and name recognition within the community through public speaking,

networking, promotional events, and print advertising would be a good start for this business.

Sales strategy will follow that relies on a pleasant and accessible location, well-trained, highly

motivated employees, and a commitment to provide the possible best care and patient

experience.

PRICING STRATEGY

The pricing for consultations and visits, as well as diagnostic procedures will be paid according

to industry standards. Most pricing will depends upon agreements with the five largest insurers

in the area.

ORGANIZATION AND MANAGEMENT PLAN

Mabuhaii Medical Clinic will have a partnership with the Department Of Health for the provision

of outmost physical, mental, and emotional care to meet the needs of the patient.

Objectives

The following are the objectives of the said family medical clinic:

To provide high-quality health care services to residents of the area

To create a medical practice that helps serve the community’s needs in

terms of medical, spiritual

To be able to survive off its own financial stability in 1year or less

Mission

The mission of the Mabuhaii Medical Clinic is to promote health and well-being of the

local population by providing accessible, good-quality medical care for people of all ages.

Mabuhaii Medical Clinic is committed to provide services that attains expectations of our clients

for a successful and profitable business.

ORGANIZATIONAL STRUCTURE

General Director and CEO

Chief Medical Officer

Chief Operating Officer

Chief Quality Officer

Medical Staff Organization

Chief Financial Officer

Chief Nursing Officer & Associate vice

president

Nursing practice

Respiratory careRevenue &

reimbursementMedical records

Financial reportingPatient access

services

Hospital programsPatient and clinical support services

-accreditation-credentials & privilege review

-office of clinical practice evaluation-patient relations-quality assurance

-safety

THE OFFICERS AND KEY PERSONNEL

Administrator- implements regulations and procedures, supervising medical care and

overseeing personnel. They need to look after financial and clinical matters related to the staff.

They also maintain complex and sophisticated systems for patients as well as the staff. They

are also responsible for regulatory compliance, staffing and quality care.

Coordinator- she/he provides coordinated care to patients by developing, monitoring, and

evaluating interdisciplinary care. She/he complies with hospital and legal requirements by

Administrator

Patient Care Coordinator

Physician Staff Nurse

Pharmacist LaboratoryCardio Tech

fostering nursing practices that adhere to the hospital’s and nursing division’s philosophy, goals,

and standards of care; requiring adherence to nurse practice act and other governing

regulations.

Physician- they diagnose and treat different diseases or disorders. They work to promote good

health and prevents illnesses.

Staff Nurse- a patient advocate and an interdisciplinary health care team member. She/ he is

the one who carry out doctor’s order, provides care for the patient. Works with other healthcare

professionals, from physician to physical therapists, to keep patients on track toward their

recovery.

Pharmacist- serves patients by preparing medications, giving pharmacological information to

multidisciplinary health care team; monitoring patient drug therapies.

MANAGEMENT SUMMARY

MMC will initially have two employees: a receptionist and a medical assistant. Both of them will

be paid hourly wages and have health benefits. As the facility grows, hiring of additional

personnel is needed to help with referrals and additional responsibilities that will be needed at

that time.

Production process begins when a patient calls, comes in for an appointment, or accompanies a

family member to an appointment. Our hospital will be open 24/7. Environment, appearance,

etiquette in the setting is one of the most important factor that you must consider. Upon arriving

and entering the clinic the patient will be greeted with a smile. Patient’s needs and concerns will

be addressed and they will be asked politely to have a seat in the waiting area. During

consultation, doctors must project professional and courteous manner then after consultation,

the nurse will escort the patient to the front where all further arrangements will be made.

Saint Paul University Philippines

Tuguegarao City

SCHOOL OF HEALTH SCIENCES

GRADUATE SCHOOL

BUSINESS PLAN

(MABUHAII MEDICAL CLINIC)

In partial fulfillment of the requirements for the course

ENTREPRENEURSHIP IN NURSING

Presented to:

MR. ROBERT UMOSO

Presented by:

CHERRYLLE ANNE N. CAPARA, RN