business plan

M-TICK”Need help with your home electronics?”

Group 2Max Svensson

Thomas Finell

Isamu Ioka

Christian Östman

Kenneth Treuthardt

Executive Summary M-TICK

• Help for basic use of home electronics such as digital receivers, computers, mobile telephones, TVs‘ etc. The customer can order us to visit them at home

Market Opportunity M-TICK

• Many people need help and guidance with the home-

electronics and it’s not always easy to get it.• All people don’t keep up with the technology, even at the

basic level• Every day life requires more and more know how of

electronics, e.g. installation and usage of digital receivers

Target Customers M-TICK

• Private persons from the capital region who need basic and practical help, e.g. elderly people and inexperienced users

Competition M-TICK

• Arbis, Helpson.fi, the library, friends and family are some of the competitors

• Helpson does house calls, e.g. house call and installation of a digital receiver 49 € + 30 € = 79 €

Business Concept M-TICK

M-TICK provides:• Installation and guidance of home electronics

Digital Receiver

TV

DVD

Software for Digital cameras, mp3 players

etc.• We do only house calls, no telephone service• We don’t repair or service the devices

Management TeamM-TICK

• Responsible of the marketing

Finell Thomas

Homepage

Treuthardt Kenneth, Östman Christian• Accounting & orders

Svensson Max • Help & house calls

Ioka Isamu, Treuthardt Kenneth, Östman Christian

( Finell Thomas, Svensson Max )

Marketing M-TICK

• Internet homepage“M-TICK” domain name is not in use

• On notice boards in markets, e.g. Alepa, Siwa, K- market no costs

• ”Word of mouth”• Flyers• Local newspapers, e.g. Itä- Helsingin uutiset,

Alueuutiset, Töölöläinen, Länsiväylä• Newspapers, e.g. Helsingin Sanomat,

Hufvudstadsbladet• Both in finish and swedish

Finance M-TICK

• Service prices

Installation 20 €

Guidance, 1 hour 30 €

Installation + guidance, tot. 1hour 40 €

+ travel cost 10 €

Finance M-TICK

income 2009 2010 2011

93 600 € 218 400 € 374 400 €

Our goal, 20115 persons 180 visits per week * 40 € = 7200 €

52 * 7200 = 374 400 € per year

20105 persons 120 visits per week * 35 € = 4200

52 * 4200 € = 218 40020095 persons 60 visits per week * 30 € = 1800 €

52 * 1800 = 93 600 € per year

Finance M-TICK

• Yearly costs

• Insurance costs ?

• Car maintenance for 4 cars?

• Taxes ?

Cellphone Homepage announcement Other total

300 € 60 € 3000 € 1000 € 4360

Wages 2009 2010 2011

Per person 1200 € 2500 € 3500 €

Future M-TICK

• Easy to employ new staff after demand• “deals” with manufactures• Sponsors• Telephone service?• Sell some electronics and components• Expand to other big cities, e.g. Tampere, Turku

M-TICK

Thank you for listening,questions & comments…?