business plan - iepd

8/13/2019 Business Plan - IEPD

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Business PlanInstitute of Executives and Professional Development

Munir Ahmad FCMA - MBA


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Objectives

To have sustainable growth

Achieve Break Even in first year

To have regional operations


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Mission

To develop professionals and corporate

sector to International standards.


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Company Summary

IEPD is a division of ECO International

(Private) Limited. ECO was incorporated in

2007 with objectives of training,

development and education.


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Start Up Summary

IEPD plan to start with 1-5 days seminars

and workshops leading to certifications

and diplomas in different professional

fields.


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Start Up Requirements

Start up requires a strategic alliance with

well established organization in training

and professional education.


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Services

IEPD will provide training and education to

students, professionals, small, medium

and large scale organizations Covering

Business Strategy, Project Management,Supply Chain, Finance, Accounting, HRM,

IT, Taxation, Corporate Affairs, Soft Skills,

Business Skills and MIS.


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Market Analysis Summary

Pakistan is country of almost 170 Million

peoples. 65% are having working potential.

Most of them are illiterate, unskilled.

Educated peoples dont have adequateprofessional skills. This provides

opportunity to establish quality training

development and education organization.There are numbers of organizations in the

country but are providing training in few

selected areas.


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Market Segmentation

Students

Entry Level professionals

Professionals Corporate


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Target market Segment Strategy

Students Entry level Professionals

For students we have run print media

campaign

For professionals and corporate we have

to go for Tele marketing and E-Mails


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Education / Training Business

Analysis

Due to high percentage of working

population who wants to enhance

competency and skill level to increase

income. As a developing economycorporate sector want to increase

efficiency. This provide good opportunity

for education, training and development.


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Competition and Buyer Pattern

Mostly trainings are arranged by corporate.

Individuals are inclined to Certifications,

Diplomas and degrees.


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Strategy and Implementation

Summary

Main point of our strategy is alliance with

existing players and accreditation bodies

globally.


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Competitive Edge

Management is comprised of highly

qualified and experienced professionals.


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Market Strategy

Print Media, E-Mail, Tele marketing to

existing customers of alliance partners.

Targeting high end market.


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Sales / Fee Strategy

IEPD will be a premium services

organization. It will charge 100% education

fee in advance and 50% consultation in

advance.


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Annexure

Financial Plan


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Thanks

business plan - iepd

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