business plan group 5

8/3/2019 Business Plan Group 5

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Presented By :-

Group 5

Dinesh Kumar (Marketing)Bharat Jain ( Marketing)

Ashish Ranjan (Marketing)

Nitesh Souken ( Finanace)Romya Rajput ( HR )

Students

Friend


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Institute Name : Students Friend

Address : Sector 4, City Center.Bokaro Steel City, Jharkhand827004

: 06542-xxxxx

Team MembersOf BP : Ashish Ranjan

Bharat JainDinesh KumarNitesh ShokeenRomya Rajput

Executive Summery


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SF is a coaching institute for students pursuing sr. sec. educationwith science stream and preparing for entrance exams.

We provide 1 IITians for Physics and Mathematics and a local

teacher for chemistry.

Target Market :- Bokaro Steel City.

Target Population :- Students across the state Jharkhand.

Executive Summery


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The Value System

The Quality in education system

Faculty

Enabling Infrastructure

Personalized Coaching

Affordability

ThatsWhy

SF!


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Vision and Mission Statement

Our Vision

} Group visualizes itself as a dominant player in the

domain of Entrance Exams Training across the state.

} Creating international standard coaching across the

country

} Promoting a publishing house delivering the content

with a different approach & concept.


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Vision and Mission Statement

Our Mission

} To give valued services in the field of education.

} To participate in different spheres of education, at different stages

} Development & Usage of efficient tools for better delivery,

connectivity and dissemination of information &content by application of modern technology.

} Make these tools available to educational enterprises worldwide

Education withValues....


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Strength :-Faculty (IITians)

Teaching methodology

Value system (affordable)

Known place (local faculty)

Choice with PCM (selection)

Weakness :-

Only one faculty for Physics and

mathematics

New to this business

No work- experience

Limited facilities : a) No web siteb) No training for Olympiadsc) No Study materials provided


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Opportunities :-

Increasing number of studentsand shortage of quality coachinginstitute.

Threats :-

New entrant- that decreasesmarket share

Heavy competition given by FIIT

JEE, PIE Education, AkashInstitute, and many localcoaching centers.


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Cost leadership: 1year PCM = Rs 18,000

2 year PCM = Rs 30,000

1 subject = Rs. 6,000SF is most affordable coaching institute as per quality education is concerned .

Faculty Payment

For physics and Mathematics = Rs. 30,000

For Chemistry = RS.15,000

Only 3 hours a day

Differentiation:- 1).SF works on the strength and weakness of a student anddivide the group accordingly. This help the teacher and student.

2).There is no spoon feeding system

3).Our faculty emphasizes more on learning attitude of the student and follows

a very flexible and student friendly learning procedure.

4).Video lecture through projector.


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SF Services

Preparing students for entrance exams with exploring moreoptions. Not only restricting them to entrance exams but alsothinking beyond to other spheres of life.

Openness to new idea.

Educational CD, Offering them free sample papers, questionsvia SMS and mails, pre joining discounts etc.

Future plan

} Launching Student Friend web page.- It will come with surprising facilities

} Provide coaching to 9th and 10th STD. student

} Increasing branches in other part of the state.

} Stationary and books store for our student at reasonable rates.


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Routine

Days R1/R2-4-5.30 PM R1/R2- 5.30-7PM

Monday B1P / B3C B1C / B3M

Tuesday B2P B2C

Wednesday B1P / B3C B1C /B3MThursday B2P B2C / B3P

Friday B1M B1M / B3P

Saturday B2M B2M


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Marketing Strategy} Target Market :- All school going student of

Bokaro.

People dont admire direct advertising through digitalor print media.So WOM and Stealth marketing is used to postion.

Why Bokaro?

Known place, 150+ IITians per year, and aboutthousand in other entrance exams.

There are more than 50 schools in Bokaro. Manystudent from other part of the state pursue sr. sec.education from Bokaro.

Combination of this- motivates us to set up acoaching institute.


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Advertising and promotion

}Advertisement though banners , word ofmouth, speaker autos, brochures, local TV

channels advertisement, Newspapers.

} Expected advertisement cost Rs. 80,000-1,00,000.

}Guest Lecture by Famous Teachers

Detailed Explanation in Marketing Plan


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Marketing Plan

Student Friend


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Objectives Of Marketing

To aware people about the coaching institute

a) Services

b) Faculty

c) Teaching Methodology

d) Value System

Making customer from a customer

Targeting better student to join us


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Why SF Needed?Problem

Flaw in education system- Vast syllabus. School creates

problem and coaching institute increases it. 1 student 2 schools.

A straight forward path became complicated

Solution And Role of SF

Students need catalyst ( friend ) and we claim to maintain

equilibrium (balance) Strengthen the strength and weaken the weakness.

Equations

School + Other Coaching Institute = 12th Board + EntranceExams = Complex

School + SF = 12th Board + Entrance Exams = Simple


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SF & CompetitorsTarget Student (People) and PlaceStudents pursuing higher senior secondary education with science stream in B.SCity.

Product/Service definitionSF is a coaching institute where students are treated as a friend and prepared forentrance exams.

Competition Price Vs. PerformanceA= FIIT JEEB= SFC= Akash InstituteD= Other Tuition Centers

Strength of competitors Price .A

- Large market share | .D.C.B- Trust- Result

Performance


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Cond

Positioning SF positions itself as a helper to students in their

academics and preparing them for competitive examsrather than strictly preparing them for the entranceexams

SF promises to ease the pressure and creates learningattitude.

We possesses th

e quality of both

renown coachinginstitute and affordable as local tuition centers


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Market Trends and Size

Students are career conscious

Brand Loyal

People sacrifice with basic needs but not with Education

Size

50 + Schools with 4,000 + Students ( studying in 11th and 12th STD.)

More than 90% Students take coaching ( including all )

About 20% of total strength goes to known coaching institute and restcomes under local know teachers.

Decision making parameters

Affordability + Awareness ( FIIT JEE, Akash Inst. ,Chaitanya Sri etc.

Non Affordability + No Awareness ( Local Teachers )

Non Affordability + Awareness ( Local Teachers )

We possesses the quality of both renown coaching institute andaffordable as local tuition centers


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Consumer BehaviorStages in the Adoption Process ( New Service )1) Awareness2) Interest

3) Evaluation4) Trail5) Adoption

Factors Influences Buying behaviora) Organizational :- Objective, Service features , systemb) Social :- Status, Persuasivenessc) Individual :- Income, Value, Brand Image


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Marketing Strategies- How We

ReachTo StudentsPre-ApproachTo Customer

Using advantage of being from Bokaro and Create A WOM situation

1) Students

Info. in school ( Direct or Indirect )

2) ParentsPhone call

Meeting parents door to door ( 9-10 CGPA )

3) Teachers

Talk to distinguished teachers and pay Rs. 1,000 per student they recommend

(9-10 CGPA)

4) Comments of pass out students ( IITians ) and pay Rs. 1,000 per student they

recommend(9-10 CGPA)

We follow toppers rest follows them

Holding The Customers

At the time of visit

Explain the need of students and service of SF

Show them recorded video lectures and offer them money back in unsatisfactory case.


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Advertisement Banner

Comprehensive message to customer- We are affordable- Every opportunity given is responsibility for us

- We act as a catalyst to the path of success

- As compared to others our path simple and straight and we cannot afford toloose talent.

Free BookCovers Book Stores


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Contd

}Data Collection = Rs 10,000

}

Banners = 2*4,000 = Rs 8,000} Book Cover = Rs 2,000

}Other expenses = Rs 50,000

} Total Expected Expenditure = Rs 1,00,000


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HR andOperations

Presented By

Ashish RanjanBharat Jain

Dinesh KumarNiteshRomya Rajput


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Significance Of Plan

There is great contribution of HR andoperations to this BP in its success in long term

run

Things dependent :-

Success of BP

Directly Marketing

Indirectly Financial


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Selection Criteria - FacultyFor Physics and Mathematics} Can Teach Physics and Mathematics both and

should be IITian} Age : < 45

For Chemistry} At least 5 years of teaching experience

} No age limitation

There are total 4 members in SF


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WorkAllocationAfter All Batches Starts

2 class rooms having capacity of 40 students at a

timeFor Physics and Mathematics teacher

Working Day :- Monday to Saturday with Tuesday andSunday off.

Working hour:- 3 hours a day from 4 pm to 7 pm

For Chemistry Teacher

Working Day :- Monday To Thursday only

Working Hour :- 3 hours a day from 4 pm to 7 pm


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Routine

R1/R2-4-5.30 PM R1/R2- 5.30-7PM

Monday B1P / B3C B1C / B3M

Tuesday B2P B2C

Wednesday B1P / B3C B1C /B3MThursday B2P B2C / B3P

Friday B1M B1M / B3P

Saturday B2M B2M


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Benefits And Motivation

For the 1st Year

} No benefits in monetary form provided until unlessinstitute get 100 + students including all ( PCM orany ).

} In case of more than 100 student : 30% of fees willbe added to income of faculty.

After 1st year

There is direct increment of 10% from the next year


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Financial PlanAshish

Bharat

Dinesh Kumar

Nitesh

Romya Rajput


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Capital- Financial Feasibility

Owner =

Rs.5,00,000

Expansebefore start

=

Rs. 3,00,000

Institute canrun for 4

months with

Rs 0 income

( Rs2,00,000

4 monthsrequired to

get the totalincome for

theacademic

year

Min.25-30student

required torun the

institute (worst case :

3 timeslesser than

expectation)

Min. 30- 35for the next

year

YearlyExpense =

Rs.10,00,000(Approx.)


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Cases

} There are 2 types of students :-

1) Full time enrollment ( PCM)

1 year PCM = Rs 18,000

2 year PCM = Rs 30,000 ( there would becombined batch)

2) Partial enrollment

1 subject = Rs. 6,000 (3 such students makeas 1 )

} A batch cannot exceed more than 40 student so capacityof 120 students only

} Morning batch will start in case of increase in number ofstudents ( most likely of partial enrolment)

} In case the strength of full time and partial enrolled studentis more than 60 than there would be separate batch.


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Payment To FacultyBusiness

Condition

Working

hour per

Day

Number

of

student

Teacher-

(Phy. and

Maths)

Teacher

(Chemistry)

Staff

More

thanExpected

6 hours 160 Rs 50,000 Rs 25,000 Rs 4,000

Expected 3 hours 90 Rs 30,000 Rs 15,000 Rs 3,000

BelowthanExpected

1.5hours

30 Rs 20,000 Rs 10,000 Rs 2,000


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Expenses And Income

Expenses

} Total expense Rs 10,00,000 p.a

} One time investment = Rs 2,00,000 first year

} Fixed Expense = Rs 8,00,000 p.a

} Variable Expense = Rs 50,000 p.a

Income

Only source of income is students fees which isrecovers within 4 months


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Thank You

business plan group 5

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