business plan for loco

8/3/2019 Business Plan for LoCo

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Business PlanBusiness Plan

Local SMS CommunityLocal SMS Community

NewsletterNewsletter

SMSONE MediaServices

Pvt Ltd

erving Mankind, Smartly !!!


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Let us be clearLet us be clear

Half-educated, unemployed youthHalf-educated, unemployed youth, with no, with no

prospect of being integrated into a betterprospect of being integrated into a betterfuture is a prescription forfuture is a prescription for disasterdisaster..

If young people do not have aIf young people do not have a stakestake in thein theexistingexisting social ordersocial order and political order, ifand political order, if

they do not feel there is a way for them,they do not feel there is a way for them,why should theywhy should they sacrificesacrifice today for a bettertoday for a bettertomorrow? Why should they have antomorrow? Why should they have aninterest in protecting theinterest in protecting the stability andstability and

social safety of that system?social safety of that system?Ismail Serageldin, Vice President,Ismail Serageldin, Vice President,

World Bank May 1999World Bank May 1999Courtesy: YES IncCourtesy: YES Inc


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Therefore this project is designed forTherefore this project is designed for

School-college dropped outsSchool-college dropped outs

Opportunity less street wandererOpportunity less street wanderer

Socio-politically sadden youthsSocio-politically sadden youths Financially backwards youthsFinancially backwards youths

to promoteto promote social entrepreneurshipsocial entrepreneurship ininthem & help them gainthem & help them gain social prestigesocial p

restigeand enoughand enough m o n e ym o n e y

for livelihood.for livelihood.


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Introducing.Introducing.

Local SMS Community NewsletterLocal SMS Community Newsletter

Winner ofWinner of NASSCOM Foundations Social Innovation Honour Award 09NASSCOM Foundations Social Innovation Honour Award 09 International YES Fund Award - 2008 byInternational YES Fund Award - 2008 by ClintonClinton GlobalGlobal

Initiative &Initiative & MicrosoftMicrosoft Unlimited Potential ProgramUnlimited Potential Program Manthan Award - 2007 for best e-Content in IndiaManthan Award - 2007 for best e-Content in India

A social entrepreneurship project byA social entrepreneurship project by

Ravi GhateRavi GhateNational Youth Awardee by Govt of IndiaNational Youth Awardee by Govt of India


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DefinitionDefinition

Its aIts a

Location basedLocation based

Citizen centricCitizen centric

Information & knowledge focusedInformation & knowledge focused

Update & alert service through SMSUpdate & alert service through SMS

Which is free for the membersWhich is free for the members

And which is run by aAnd which is run by a

local social entrepreneurlocal social entrepreneur


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Why LoCoWhy LoCo

To develop ci are tizens own local-microTo develop ci are tizens own local-micro

mediamedia

To amplify citizens voiceTo amplify citizens voice

To bring them together under a singleTo bring them together under a singleumbrella to encourage their participationumbrella to encourage their participation

To update citizens with all latest localTo update citizens with all latest local

happenings on various fronts like social,happenings on various fronts like social,

political, governmental informationpolitical, governmental information

To enhance affection and oneness in theTo enhance affection and oneness in the

membersmembers

To empower local school-college dropoutsTo empower local school-college dropouts
http://www.istockphoto.com/file_closeup/object/4661519_newspaper_series.php?id=4661519http://www.istockphoto.com/file_closeup/object/5655019_portable_radio.php?id=5655019


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A : 15 CrB: at homeC:100 + ChD: PictureVanishesE: TV-State

/Cable TV -City

A: 3 CrB: at officeC: unltd websitesD: NewsChangesE: City, Special

area-cause

A: NAB: Home-offC:10 papersD: paperVanishesE: City-Rural

Separate edition

A : 18 CrB: at homeC: 2-4 ChD: AudioVanishesE: City/

District

A : 29 CrB: Always with U

C: 1 messageD: SMS gets stored

E: Micro Location based

A= PenetrationB= Availability

C= Options

D= VisibilityE: Coverage

Why SMS as media
http://www.istockphoto.com/file_closeup/object/5395519_mobile_phone.php?id=5395519http://www.istockphoto.com/file_closeup/object/4661519_newspaper_series.php?id=4661519http://www.istockphoto.com/file_closeup/object/5655019_portable_radio.php?id=5655019http://www.istockphoto.com/file_closeup/object/5368274_black_lcd.php?id=5368274http://www.istockphoto.com/file_closeup/object/5142159_stylish_retro_tv.php?id=5142159


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LoCo MembershipsLoCo Memberships

StudentsStudents

Farmers

Citizens

Farmers

Citizens

Co-op SectorCo-op Sector

PoliticiansPoliticians

BusinessmenBusinessmen

Women SHGWomen SHG

NGOs, Social WorkersNGOs, Social Workers

Artisans, Professionals, WorkersArtisans, Professionals, Workers

1000 members from above categories


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Product/Service

Providers

Professionals

Beneficiaries Buyers

Voters

Citizens

Human

Beings

Members in

different roles

LoCo Members in differentroles


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OperationsOperations

Considering different roles of citizens, differentConsidering different roles of citizens, differentSMS are sent to the community membersSMS are sent to the community members

Types of SMS sendTypes of SMS send

1.1. SocialSocial2.2. PromotionalPromotional

RatioRatio

1:4 = 1 Social= 4 Promotional1:4 = 1 Social= 4 Promotional

No bombarding of SMSNo bombarding of SMS

We send only 1 SMS per week.We send only 1 SMS per week.

Maximum 5 promotional SMS per monthMaximum 5 promotional SMS per month

Annually maximum 60 SMSAnnually maximum 60 SMS


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Sectors wise demand forSectors wise demand for

SMSSMS

A.A. PoliticalPolitical

B.B. Co-operativeCo-operative

C.C. CommercialCommercialD.D. SocialSocial

E.E. GovernmentalGovernmental

Lets see how ?Lets see how ?


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Political SectorPolitical Sector

As our members are voters of someAs our members are voters of somepolitical parties, every political party willpolitical parties, every political party willapproach us and we can offer themapproach us and we can offer themcombine or exclusive coveragecombine or exclusive coverage

There are 8 major political parties in everyThere are 8 major political parties in everystate in India.state in India.

Congress allied 2Congress allied 2

BJP allied 2BJP allied 2 Communist & Regional or Caste basedCommunist & Regional or Caste based

parties 1 eachparties 1 each Many many independent candidatesMany many independent candidates


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Aspirant PoliticiansAspirant Politicians

8 parties = Every party has minimum 3 office bearers in8 parties = Every party has minimum 3 office bearers inevery village, ward, block, tehsilevery village, ward, block, tehsil e.g.: President, Vice President,e.g.: President, Vice President,SecretarySecretary

These 24 local leaders wants to reach the voters onThese 24 local leaders wants to reach the voters on

Their own birthdaysTheir own birthdays On party Leaders birthdays- Local, State & Party ChiefOn party Leaders birthdays- Local, State & Party Chief On their own new political appointmentOn their own new political appointment On the National Days like 15On the National Days like 15thth August, 26August, 26thth JanuaryJanuary

On Diwali, Dassera, Holi, Id, Xmas daysOn Diwali, Dassera, Holi, Id, Xmas days Any work done by themAny work done by them

Expect at least 100 SMS from these aspirantsExpect at least 100 SMS from these aspirants


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Elected RepresentativesElected Representatives

Following elected representatives wants toFollowing elected representatives wants tocommunicate their work with their voters.communicate their work with their voters.

In rural : Sarpanch, Tehsil Panchayat Member, ZPIn rural : Sarpanch, Tehsil Panchayat Member, ZP

member, MLA, MPmember, MLA, MPIn urban : Corporator, MLA, MPIn urban : Corporator, MLA, MP

They wants to showcase their works like roadThey wants to showcase their works like road

constructions, development of Communityconstructions, development of CommunityHall, Gymnasium, Water & Irrigation facilities,Hall, Gymnasium, Water & Irrigation facilities,Election cards.etcElection cards.etc

Expect at least 50 SMS from these representativesExpect at least 50 SMS from these representatives


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Parties & CandidatesParties & Candidates

India is a country of continuous elections, at leastIndia is a country of continuous elections, at leastone election every year !!!one election every year !!!

How it helps us.How it helps us.

8 parties + 2-3 independent candidates8 parties + 2-3 independent candidates

10 candidates tries to contact voters to attract10 candidates tries to contact voters to attractthemtime period hardly 2 months.themtime period hardly 2 months.

Every candidate wants to send at least 2-3 SMS in aEvery candidate wants to send at least 2-3 SMS in amonthbutwe send only 1 SMS per weekwhatmonthbutwe send only 1 SMS per weekwhatto do ?to do ?

AuctionAuction our SMS.one who pays moregets anour SMS.one who pays moregets anopportunity to contact voter through us.opportunity to contact voter through us.

Expect at least 20 Premium SMS from candidatesExpect at least 20 Premium SMS from candidates


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Demand from PoliticalDemand from Political

SectorSectorType Demand Amount

Aspirants 100 SMS

@ Rs.2

2,00,000

ElectedRepresentatives

50 SMS

@ Rs.2

1,00,000

Candidates 20 SMS

@ Rs.5

1,00,000

Total demand of Rs. 4,00,000


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Co-operative SectorCo-operative Sector

In Maharashtra, every family is connected toIn Maharashtra, every family is connected tosome or other co-operative organisation.some or other co-operative organisation.

Types of co-operative organisationTypes of co-operative organisation

Weaving MillsWeaving Mills

Vividh Karyakari SocietiesVividh Karyakari Societies

Water Supply SocietiesWater Supply Societies

Different Farm Produce Co-Different Farm Produce Co-operativesoperatives

Co-op Credit Societies Co-op Banks Sugar Factories Milk Dairy Co-op Bazaars


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DirectorsDirectors

Their exists at least 4-5 co-op organisationsTheir exists at least 4-5 co-op organisationsinfluencing daily lives of individualsinfluencing daily lives of individuals

Every organisation has minimum 11 electedEvery organisation has minimum 11 electeddirectorsdirectors

Every village-ward has more than 20 directors ofEvery village-ward has more than 20 directors ofsome co-op societysome co-op society

All these directors are potential politiciansAll these directors are potential politicians

And therefore they also likes to be in touch withAnd therefore they also likes to be in touch withmembers on all possible occasions.members on all possible occasions.

Expect at least 100 SMS from DirectorsExpect at least 100 SMS from Directors


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OrganisationOrganisation

Every co-op organisation would like to be in touch withEvery co-op organisation would like to be in touch withtheir members for various reasons liketheir members for various reasons like

Annual General MeetingAnnual General Meeting

Dividend DeclarationDividend Declaration Foundation Day CelebrationFoundation Day Celebration Award winning notificationAward winning notification Public Welfare Programs participationPublic Welfare Programs participation

Wishes on National & Special days & festivalWishes on National & Special days & festivaloccasions- Ganeshotsav, Navratrotsav etc.occasions- Ganeshotsav, Navratrotsav etc. Public lectures, spiritual lectures, various camps etc.Public lectures, spiritual lectures, various camps etc.

Expect at least 50 SMS from Co-op OrganisationsExpect at least 50 SMS from Co-op Organisations


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Demand from Co-op SectorDemand from Co-op Sector

Type Demand Amount

Directors 100 SMS

@ Rs.2

2,00,000

Organisation 50 SMS

@ Rs.2

1,00,000

Total demand of Rs. 3,00,000


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Commercial SectorCommercial Sector

Rural Indians doesnt do daily shopping alikeRural Indians doesnt do daily shopping alikein cities. Weekly Bazaars & crop yieldin cities. Weekly Bazaars & crop yieldbased credit schemes influences buyingbased credit schemes influences buying

behavior of rural Indian.behavior of rural Indian.

Urban Indians are fed up with discount andUrban Indians are fed up with discount andschemes offering SMSs from a shop orschemes offering SMSs from a shop or

mall which is too far from them. Thereforemall which is too far from them. Thereforethey wants location based offers withthey wants location based offers withquality as a priority. or they dont want toquality as a priority. or they dont want tosee your SMS.see your SMS.


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Rural Biz adsRural Biz ads

SMS focusing on brand awareness, FarmSMS focusing on brand awareness, Farm

Equipments, seeds & fertilizers, Educational Equipments, seeds & fertilizers, Educational

Computer Training Institutes,2 wheelers, DTHComputer Training Institutes,2 wheelers, DTH

antennas, Consumer Durables, low cost Mobileantennas, Consumer Durables, low cost Mobilephones & Computers etc offering discounts orphones & Computers etc offering discounts or

schemes attracts the attention of common ruralschemes attracts the attention of common rural

Indian.Indian.

Expect 10 SMS from Rural Commercial SectorExpect 10 SMS from Rural Commercial Sector


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Urban Biz adsUrban Biz ads

Local very area specific SMS promotionsLocal very area specific SMS promotions

Targeting females and studentsTargeting females and students

Local malls, shops, gift shops, local jewelers, hotels &Local malls, shops, gift shops, local jewelers, hotels &

joints, lifestyle shops &/or branded cloth shops,joints, lifestyle shops &/or branded cloth shops,

events & shows, classes, career guidance centers,events & shows, classes, career guidance centers,computer training institutes, consumer durables, 2-computer training institutes, consumer durables, 2-

4 wheeler sales & service centers,digital gadgets4 wheeler sales & service centers,digital gadgets

including compuetrs, mobiles and data storingincluding compuetrs, mobiles and data storing

devices etcetcetcdevices etcetcetcExpect 50 SMS from Urban Commercial SectorExpect 50 SMS from Urban Commercial Sector


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Demand from CommercialDemand from Commercial


Rural BusinessAdvertisers

10 SMS

@ Rs.2

20,000

Urban BusinessAdvertisers

50 SMS

@ Rs.2

1,00,000

Average 30 SMS are consideredfor the ease of calculations

Total demand of Rs. 60,000


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Demand from Social SectorDemand from Social Sector

Year round, ample of social activities & programsYear round, ample of social activities & programstakes place in thetakes place in the surrounding areassurrounding areas, they are, they areconsidered under social messaging. Eg.considered under social messaging. Eg.

Health related camps :Health related camps :

Senior Citizens related programs :Senior Citizens related programs :

Children related :Children related :

Women related programs :Women related programs :

Spiritual Programs & lectures :Spiritual Programs & lectures :

NGOs, Youth Groups, Women SHG organised programs:NGOs, Youth Groups, Women SHG organised programs:

Expect 20 sponsored SMS from Social activitiesExpect 20 sponsored SMS from Social activities


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Demand from SocialDemand from Social


Social 20 SMS

@ Rs.1

20,000



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Demand from Government SectorDemand from Government Sector

Every Governement, be it a Central, State, ZP,Every Governement, be it a Central, State, ZP,Municipality or Gram Panchayat, wants to percolateMunicipality or Gram Panchayat, wants to percolateits various information & schemes to the citizens asits various information & schemes to the citizens asbeneficiaries. Govt tries this through various medias,beneficiaries. Govt tries this through various medias,SMS could be a very important media in future inSMS could be a very important media in future incase of emergencies, riots, law and order situations,case of emergencies, riots, law and order situations,natural calamities and in disaster management.natural calamities and in disaster management.

All that we see in newspapers, televisions and radiosAll that we see in newspapers, televisions and radioscan also be transmitted through SMS very effectivelycan also be transmitted through SMS very effectivelyand speedily. eg: Polio campaign, AIDS awareness,and speedily. eg: Polio campaign, AIDS awareness,Right to Information, Panchayat Raj Schemes,Right to Information, Panchayat Raj Schemes,Various Award based schemesVarious Award based schemes

Expect 30 sponsored SMS from GovernmentExpect 30 sponsored SMS from Government


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Demand from GovernmentDemand from Government


Government 30 SMS

@ Rs. 1

30,000



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Total Demand for SMSsTotal Demand for SMSs

Type No of SMS Rs./SMS Amount

Political 170 2-5 4,00,000

Co-operative 150 2 3,00,000

Commercial 30 2 60,000

Social 20 1 20,000

Government 30 1 30,000

DemandedSMS

400 Worth Rs. 8,10,000


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Business talkBusiness talk

AnnualAnnual

Demand for SMS is 400 worth Rs. 8 LacksDemand for SMS is 400 worth Rs. 8 Lacks

We are sending only 60 SMS worth Rs. 1 LackWe are sending only 60 SMS worth Rs. 1 Lack

i.e. 1/8 of the demandi.e. 1/8 of the demand

In next 3 years time, our weekly service willIn next 3 years time, our weekly service willbecome daily necessity to know about localbecome daily necessity to know about local

happenings & then we can think of 1 SMS/ dayhappenings & then we can think of 1 SMS/ day

We will slowly increase frequency of SMSing.We will slowly increase frequency of SMSing.


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Thats not allThats not all

In the history of India, no one, including Govt ofIn the history of India, no one, including Govt of

India has tried to bring every householdIndia has tried to bring every household

together through any communicationtogether through any communication

media .i.e - ICTmedia .i.e - ICT

Once you connect every citizen.Once you connect every citizen.

Value added services (VAS) follows youValue added services (VAS) follows you


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VASVAS

mGovernancemGovernance

SamplesSamples

mResearchmResearchCoBiz byCoBiz by

YouthsYouths

mVillagemVillage

mCommerce

mDiscount

couponsmAuctions

mBazaar


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Income source to LoCoIncome source to LoCo

LeaderLeaderSelf originated SMS Adv

Per Centralised Adv sent(After SMSONEs first 10 SMS,money or SMS credits will beredeemed)

mCommerce, mBazaar etc

mServices, Samples,

mCouponsCoBiz & Producer 2 Consumers

All above 50paise /sms

Case wise

Any %

Any %

Any %


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Contact Us

SMSONE Media Services Pvt

Ltd

A 211, Parmar Trade Centre, Sadhu Vaswani Chowk, PuneStation, Pune 411 001 (MS)

Phone: +91 20 2605 20 20 SMS Helpline: + 91 98225 22 333

Web: www.SMSONE.in

E-Mail: [email protected]
http://www.smsone.in/mailto:[email protected]:[email protected]://www.smsone.in/

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