business plan for loco
TRANSCRIPT
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Business PlanBusiness Plan
Local SMS CommunityLocal SMS Community
NewsletterNewsletter
SMSONE MediaServices
Pvt Ltd
erving Mankind, Smartly !!!
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Let us be clearLet us be clear
Half-educated, unemployed youthHalf-educated, unemployed youth, with no, with no
prospect of being integrated into a betterprospect of being integrated into a betterfuture is a prescription forfuture is a prescription for disasterdisaster..
If young people do not have aIf young people do not have a stakestake in thein theexistingexisting social ordersocial order and political order, ifand political order, if
they do not feel there is a way for them,they do not feel there is a way for them,why should theywhy should they sacrificesacrifice today for a bettertoday for a bettertomorrow? Why should they have antomorrow? Why should they have aninterest in protecting theinterest in protecting the stability andstability and
social safety of that system?social safety of that system?Ismail Serageldin, Vice President,Ismail Serageldin, Vice President,
World Bank May 1999World Bank May 1999Courtesy: YES IncCourtesy: YES Inc
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Therefore this project is designed forTherefore this project is designed for
School-college dropped outsSchool-college dropped outs
Opportunity less street wandererOpportunity less street wanderer
Socio-politically sadden youthsSocio-politically sadden youths Financially backwards youthsFinancially backwards youths
to promoteto promote social entrepreneurshipsocial entrepreneurship ininthem & help them gainthem & help them gain social prestigesocial p
restigeand enoughand enough m o n e ym o n e y
for livelihood.for livelihood.
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Introducing.Introducing.
Local SMS Community NewsletterLocal SMS Community Newsletter
Winner ofWinner of NASSCOM Foundations Social Innovation Honour Award 09NASSCOM Foundations Social Innovation Honour Award 09 International YES Fund Award - 2008 byInternational YES Fund Award - 2008 by ClintonClinton GlobalGlobal
Initiative &Initiative & MicrosoftMicrosoft Unlimited Potential ProgramUnlimited Potential Program Manthan Award - 2007 for best e-Content in IndiaManthan Award - 2007 for best e-Content in India
A social entrepreneurship project byA social entrepreneurship project by
Ravi GhateRavi GhateNational Youth Awardee by Govt of IndiaNational Youth Awardee by Govt of India
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DefinitionDefinition
Its aIts a
Location basedLocation based
Citizen centricCitizen centric
Information & knowledge focusedInformation & knowledge focused
Update & alert service through SMSUpdate & alert service through SMS
Which is free for the membersWhich is free for the members
And which is run by aAnd which is run by a
local social entrepreneurlocal social entrepreneur
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Why LoCoWhy LoCo
To develop ci are tizens own local-microTo develop ci are tizens own local-micro
mediamedia
To amplify citizens voiceTo amplify citizens voice
To bring them together under a singleTo bring them together under a singleumbrella to encourage their participationumbrella to encourage their participation
To update citizens with all latest localTo update citizens with all latest local
happenings on various fronts like social,happenings on various fronts like social,
political, governmental informationpolitical, governmental information
To enhance affection and oneness in theTo enhance affection and oneness in the
membersmembers
To empower local school-college dropoutsTo empower local school-college dropouts
http://www.istockphoto.com/file_closeup/object/4661519_newspaper_series.php?id=4661519http://www.istockphoto.com/file_closeup/object/5655019_portable_radio.php?id=5655019 -
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A : 15 CrB: at homeC:100 + ChD: PictureVanishesE: TV-State
/Cable TV -City
A: 3 CrB: at officeC: unltd websitesD: NewsChangesE: City, Special
area-cause
A: NAB: Home-offC:10 papersD: paperVanishesE: City-Rural
Separate edition
A : 18 CrB: at homeC: 2-4 ChD: AudioVanishesE: City/
District
A : 29 CrB: Always with U
C: 1 messageD: SMS gets stored
E: Micro Location based
A= PenetrationB= Availability
C= Options
D= VisibilityE: Coverage
Why SMS as media
http://www.istockphoto.com/file_closeup/object/5395519_mobile_phone.php?id=5395519http://www.istockphoto.com/file_closeup/object/4661519_newspaper_series.php?id=4661519http://www.istockphoto.com/file_closeup/object/5655019_portable_radio.php?id=5655019http://www.istockphoto.com/file_closeup/object/5368274_black_lcd.php?id=5368274http://www.istockphoto.com/file_closeup/object/5142159_stylish_retro_tv.php?id=5142159 -
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LoCo MembershipsLoCo Memberships
StudentsStudents
Farmers
Citizens
Farmers
Citizens
Co-op SectorCo-op Sector
PoliticiansPoliticians
BusinessmenBusinessmen
Women SHGWomen SHG
NGOs, Social WorkersNGOs, Social Workers
Artisans, Professionals, WorkersArtisans, Professionals, Workers
1000 members from above categories
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Product/Service
Providers
Professionals
Beneficiaries Buyers
Voters
Citizens
Human
Beings
Members in
different roles
LoCo Members in differentroles
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OperationsOperations
Considering different roles of citizens, differentConsidering different roles of citizens, differentSMS are sent to the community membersSMS are sent to the community members
Types of SMS sendTypes of SMS send
1.1. SocialSocial2.2. PromotionalPromotional
RatioRatio
1:4 = 1 Social= 4 Promotional1:4 = 1 Social= 4 Promotional
No bombarding of SMSNo bombarding of SMS
We send only 1 SMS per week.We send only 1 SMS per week.
Maximum 5 promotional SMS per monthMaximum 5 promotional SMS per month
Annually maximum 60 SMSAnnually maximum 60 SMS
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Sectors wise demand forSectors wise demand for
SMSSMS
A.A. PoliticalPolitical
B.B. Co-operativeCo-operative
C.C. CommercialCommercialD.D. SocialSocial
E.E. GovernmentalGovernmental
Lets see how ?Lets see how ?
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Political SectorPolitical Sector
As our members are voters of someAs our members are voters of somepolitical parties, every political party willpolitical parties, every political party willapproach us and we can offer themapproach us and we can offer themcombine or exclusive coveragecombine or exclusive coverage
There are 8 major political parties in everyThere are 8 major political parties in everystate in India.state in India.
Congress allied 2Congress allied 2
BJP allied 2BJP allied 2 Communist & Regional or Caste basedCommunist & Regional or Caste based
parties 1 eachparties 1 each Many many independent candidatesMany many independent candidates
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Aspirant PoliticiansAspirant Politicians
8 parties = Every party has minimum 3 office bearers in8 parties = Every party has minimum 3 office bearers inevery village, ward, block, tehsilevery village, ward, block, tehsil e.g.: President, Vice President,e.g.: President, Vice President,SecretarySecretary
These 24 local leaders wants to reach the voters onThese 24 local leaders wants to reach the voters on
Their own birthdaysTheir own birthdays On party Leaders birthdays- Local, State & Party ChiefOn party Leaders birthdays- Local, State & Party Chief On their own new political appointmentOn their own new political appointment On the National Days like 15On the National Days like 15thth August, 26August, 26thth JanuaryJanuary
On Diwali, Dassera, Holi, Id, Xmas daysOn Diwali, Dassera, Holi, Id, Xmas days Any work done by themAny work done by them
Expect at least 100 SMS from these aspirantsExpect at least 100 SMS from these aspirants
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Elected RepresentativesElected Representatives
Following elected representatives wants toFollowing elected representatives wants tocommunicate their work with their voters.communicate their work with their voters.
In rural : Sarpanch, Tehsil Panchayat Member, ZPIn rural : Sarpanch, Tehsil Panchayat Member, ZP
member, MLA, MPmember, MLA, MPIn urban : Corporator, MLA, MPIn urban : Corporator, MLA, MP
They wants to showcase their works like roadThey wants to showcase their works like road
constructions, development of Communityconstructions, development of CommunityHall, Gymnasium, Water & Irrigation facilities,Hall, Gymnasium, Water & Irrigation facilities,Election cards.etcElection cards.etc
Expect at least 50 SMS from these representativesExpect at least 50 SMS from these representatives
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Parties & CandidatesParties & Candidates
India is a country of continuous elections, at leastIndia is a country of continuous elections, at leastone election every year !!!one election every year !!!
How it helps us.How it helps us.
8 parties + 2-3 independent candidates8 parties + 2-3 independent candidates
10 candidates tries to contact voters to attract10 candidates tries to contact voters to attractthemtime period hardly 2 months.themtime period hardly 2 months.
Every candidate wants to send at least 2-3 SMS in aEvery candidate wants to send at least 2-3 SMS in amonthbutwe send only 1 SMS per weekwhatmonthbutwe send only 1 SMS per weekwhatto do ?to do ?
AuctionAuction our SMS.one who pays moregets anour SMS.one who pays moregets anopportunity to contact voter through us.opportunity to contact voter through us.
Expect at least 20 Premium SMS from candidatesExpect at least 20 Premium SMS from candidates
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Demand from PoliticalDemand from Political
SectorSectorType Demand Amount
Aspirants 100 SMS
@ Rs.2
2,00,000
ElectedRepresentatives
50 SMS
@ Rs.2
1,00,000
Candidates 20 SMS
@ Rs.5
1,00,000
Total demand of Rs. 4,00,000
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Co-operative SectorCo-operative Sector
In Maharashtra, every family is connected toIn Maharashtra, every family is connected tosome or other co-operative organisation.some or other co-operative organisation.
Types of co-operative organisationTypes of co-operative organisation
Weaving MillsWeaving Mills
Vividh Karyakari SocietiesVividh Karyakari Societies
Water Supply SocietiesWater Supply Societies
Different Farm Produce Co-Different Farm Produce Co-operativesoperatives
Co-op Credit Societies Co-op Banks Sugar Factories Milk Dairy Co-op Bazaars
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DirectorsDirectors
Their exists at least 4-5 co-op organisationsTheir exists at least 4-5 co-op organisationsinfluencing daily lives of individualsinfluencing daily lives of individuals
Every organisation has minimum 11 electedEvery organisation has minimum 11 electeddirectorsdirectors
Every village-ward has more than 20 directors ofEvery village-ward has more than 20 directors ofsome co-op societysome co-op society
All these directors are potential politiciansAll these directors are potential politicians
And therefore they also likes to be in touch withAnd therefore they also likes to be in touch withmembers on all possible occasions.members on all possible occasions.
Expect at least 100 SMS from DirectorsExpect at least 100 SMS from Directors
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OrganisationOrganisation
Every co-op organisation would like to be in touch withEvery co-op organisation would like to be in touch withtheir members for various reasons liketheir members for various reasons like
Annual General MeetingAnnual General Meeting
Dividend DeclarationDividend Declaration Foundation Day CelebrationFoundation Day Celebration Award winning notificationAward winning notification Public Welfare Programs participationPublic Welfare Programs participation
Wishes on National & Special days & festivalWishes on National & Special days & festivaloccasions- Ganeshotsav, Navratrotsav etc.occasions- Ganeshotsav, Navratrotsav etc. Public lectures, spiritual lectures, various camps etc.Public lectures, spiritual lectures, various camps etc.
Expect at least 50 SMS from Co-op OrganisationsExpect at least 50 SMS from Co-op Organisations
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Demand from Co-op SectorDemand from Co-op Sector
Type Demand Amount
Directors 100 SMS
@ Rs.2
2,00,000
Organisation 50 SMS
@ Rs.2
1,00,000
Total demand of Rs. 3,00,000
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Commercial SectorCommercial Sector
Rural Indians doesnt do daily shopping alikeRural Indians doesnt do daily shopping alikein cities. Weekly Bazaars & crop yieldin cities. Weekly Bazaars & crop yieldbased credit schemes influences buyingbased credit schemes influences buying
behavior of rural Indian.behavior of rural Indian.
Urban Indians are fed up with discount andUrban Indians are fed up with discount andschemes offering SMSs from a shop orschemes offering SMSs from a shop or
mall which is too far from them. Thereforemall which is too far from them. Thereforethey wants location based offers withthey wants location based offers withquality as a priority. or they dont want toquality as a priority. or they dont want tosee your SMS.see your SMS.
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Rural Biz adsRural Biz ads
SMS focusing on brand awareness, FarmSMS focusing on brand awareness, Farm
Equipments, seeds & fertilizers, Educational Equipments, seeds & fertilizers, Educational
Computer Training Institutes,2 wheelers, DTHComputer Training Institutes,2 wheelers, DTH
antennas, Consumer Durables, low cost Mobileantennas, Consumer Durables, low cost Mobilephones & Computers etc offering discounts orphones & Computers etc offering discounts or
schemes attracts the attention of common ruralschemes attracts the attention of common rural
Indian.Indian.
Expect 10 SMS from Rural Commercial SectorExpect 10 SMS from Rural Commercial Sector
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Urban Biz adsUrban Biz ads
Local very area specific SMS promotionsLocal very area specific SMS promotions
Targeting females and studentsTargeting females and students
Local malls, shops, gift shops, local jewelers, hotels &Local malls, shops, gift shops, local jewelers, hotels &
joints, lifestyle shops &/or branded cloth shops,joints, lifestyle shops &/or branded cloth shops,
events & shows, classes, career guidance centers,events & shows, classes, career guidance centers,computer training institutes, consumer durables, 2-computer training institutes, consumer durables, 2-
4 wheeler sales & service centers,digital gadgets4 wheeler sales & service centers,digital gadgets
including compuetrs, mobiles and data storingincluding compuetrs, mobiles and data storing
devices etcetcetcdevices etcetcetcExpect 50 SMS from Urban Commercial SectorExpect 50 SMS from Urban Commercial Sector
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Demand from CommercialDemand from Commercial
SectorSectorType Demand Amount
Rural BusinessAdvertisers
10 SMS
@ Rs.2
20,000
Urban BusinessAdvertisers
50 SMS
@ Rs.2
1,00,000
Average 30 SMS are consideredfor the ease of calculations
Total demand of Rs. 60,000
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Demand from Social SectorDemand from Social Sector
Year round, ample of social activities & programsYear round, ample of social activities & programstakes place in thetakes place in the surrounding areassurrounding areas, they are, they areconsidered under social messaging. Eg.considered under social messaging. Eg.
Health related camps :Health related camps :
Senior Citizens related programs :Senior Citizens related programs :
Children related :Children related :
Women related programs :Women related programs :
Spiritual Programs & lectures :Spiritual Programs & lectures :
NGOs, Youth Groups, Women SHG organised programs:NGOs, Youth Groups, Women SHG organised programs:
Expect 20 sponsored SMS from Social activitiesExpect 20 sponsored SMS from Social activities
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Demand from SocialDemand from Social
SectorSectorType Demand Amount
Social 20 SMS
@ Rs.1
20,000
Total demand of Rs. 20,000
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Demand from Government SectorDemand from Government Sector
Every Governement, be it a Central, State, ZP,Every Governement, be it a Central, State, ZP,Municipality or Gram Panchayat, wants to percolateMunicipality or Gram Panchayat, wants to percolateits various information & schemes to the citizens asits various information & schemes to the citizens asbeneficiaries. Govt tries this through various medias,beneficiaries. Govt tries this through various medias,SMS could be a very important media in future inSMS could be a very important media in future incase of emergencies, riots, law and order situations,case of emergencies, riots, law and order situations,natural calamities and in disaster management.natural calamities and in disaster management.
All that we see in newspapers, televisions and radiosAll that we see in newspapers, televisions and radioscan also be transmitted through SMS very effectivelycan also be transmitted through SMS very effectivelyand speedily. eg: Polio campaign, AIDS awareness,and speedily. eg: Polio campaign, AIDS awareness,Right to Information, Panchayat Raj Schemes,Right to Information, Panchayat Raj Schemes,Various Award based schemesVarious Award based schemes
Expect 30 sponsored SMS from GovernmentExpect 30 sponsored SMS from Government
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Demand from GovernmentDemand from Government
SectorSectorType Demand Amount
Government 30 SMS
@ Rs. 1
30,000
Total demand of Rs. 30,000
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Total Demand for SMSsTotal Demand for SMSs
Type No of SMS Rs./SMS Amount
Political 170 2-5 4,00,000
Co-operative 150 2 3,00,000
Commercial 30 2 60,000
Social 20 1 20,000
Government 30 1 30,000
DemandedSMS
400 Worth Rs. 8,10,000
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Business talkBusiness talk
AnnualAnnual
Demand for SMS is 400 worth Rs. 8 LacksDemand for SMS is 400 worth Rs. 8 Lacks
We are sending only 60 SMS worth Rs. 1 LackWe are sending only 60 SMS worth Rs. 1 Lack
i.e. 1/8 of the demandi.e. 1/8 of the demand
In next 3 years time, our weekly service willIn next 3 years time, our weekly service willbecome daily necessity to know about localbecome daily necessity to know about local
happenings & then we can think of 1 SMS/ dayhappenings & then we can think of 1 SMS/ day
We will slowly increase frequency of SMSing.We will slowly increase frequency of SMSing.
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Thats not allThats not all
In the history of India, no one, including Govt ofIn the history of India, no one, including Govt of
India has tried to bring every householdIndia has tried to bring every household
together through any communicationtogether through any communication
media .i.e - ICTmedia .i.e - ICT
Once you connect every citizen.Once you connect every citizen.
Value added services (VAS) follows youValue added services (VAS) follows you
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VASVAS
mGovernancemGovernance
SamplesSamples
mResearchmResearchCoBiz byCoBiz by
YouthsYouths
mVillagemVillage
mCommerce
mDiscount
couponsmAuctions
mBazaar
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Income source to LoCoIncome source to LoCo
LeaderLeaderSelf originated SMS Adv
Per Centralised Adv sent(After SMSONEs first 10 SMS,money or SMS credits will beredeemed)
mCommerce, mBazaar etc
mServices, Samples,
mCouponsCoBiz & Producer 2 Consumers
All above 50paise /sms
Case wise
Any %
Any %
Any %
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Contact Us
SMSONE Media Services Pvt
Ltd
A 211, Parmar Trade Centre, Sadhu Vaswani Chowk, PuneStation, Pune 411 001 (MS)
Phone: +91 20 2605 20 20 SMS Helpline: + 91 98225 22 333
Web: www.SMSONE.in
E-Mail: [email protected]
http://www.smsone.in/mailto:[email protected]:[email protected]://www.smsone.in/