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© 2013 Cisco. All rights reserved. This document is Cisco Public. Page 1 of 2
Policies
Business Plan and Purchase Relationship
Worldwide Learning Partner Organization Program
Business Plan* If asked by its Business Development Manager,** the Learning Partner should provide a Business Plan* covering a minimum of 12-months describing: sales forecasts and minimum commitment to Cisco, target market segments, geographic coverage, value proposition and differentiation strategy, resources allocated and marketing investments planned.
The goal for the business plan* is to allow the WWLPO team to provide enhanced guidance and collaborative planning with the Learning Partner. Cisco has a vested interest in successful Learning Partners that are effectively delivering courses to the marketplace.
Purchase Relationship Learning Partners purchase course kits either:
1. Directly from the Learning Store, or Gilmore (Gilmore Global Logistic Services operates as the Cisco e-commerce vendor which supports or performs Cisco's ordering, fulfillment, billing and reporting functions including course kit fulfillment and corresponding collections and acquiring and reporting royalties to Cisco associated to Authorized Training Course content.)
2. Indirectly via Education Service Distributors (ESD).
Learning Partners will buy course kits via Education Service Distributors (ESD), unlessthe Learning Partner participates in a specific program that involves direct purchase from Cisco, limited to the conditions of each specific program.
© 2013. All rights reserved. This document is Cisco Public. Page 2 of 2
* A (Partner) Business Plan means a document created by the Learning Partner that is reviewed and approved by Cisco, describing the Learning Partner's go-to-market plan and associated allocated resources for a specified period of time.
** Business Development Manager (BDM) means the role within the Cisco Worldwide Learning Partner Organization responsible for Learning Partner account management and business development.
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