business plan

Business Plan

For the Alaska InnHotel & Restaurant

Alaska Inn

Alaskan beauty with the comfort of home

Presented by: Roberta

Alaska Inn


Alaska InnA hotel in Petersburg Alaska, with

attached restaurant. The Alaska Inn will be a hotel catering to the needs of visitors to the “Little Norway” of Alaska. It will have a restaurant in the same building, both providing quality service to our customers.

Alaska Inn P.O. Box 1185 Tel.1-800-555-4307 Fax. 907-555-1132 [email protected]

Alaska Inn


Alaska InnOur main customer base will

be tourists coming to experience the beauty of Alaska. Residents of Southeast Alaska will also make up a decent percentage of our clientele, whether they are traveling for school sports, visiting relatives, or just want a place to get off the boat for awhile. The hotel will be located in downtown Petersburg, providing our customers with easy access to all that our community has to offer.


Alaska Inn


Organizational Structure General

PartnershipManagement of Business: The management of the business would be easier, as responsibilities could be divided equally and according to the skills of the partners.

Personal Asset Liabilities:

The Personal Asset Liabilities is in most cases limited in a partnership, which provides more security than if you were the sole owner of your business. Taxation:

The Taxation issues remain individual, with a minimum of two partners to share the taxation burden.


Organizational StructureGeneral PartnershipSharing of Profits:

The Profits are distributed according to the partnership agreement. In my case, the sharing would most likely be about 50/50, which each partner getting an equal share of the profits for an equal share of the work.

Alaska Inn


Sharing of Ideas: The Sharing of Ideas would also be about 50/50, with each partner getting a say in everything, but one that has seniority over the areas that they are responsible for managing. Capitalization:

I expect that each of us would contribute equally to the beginning capital of the business.

Survivorship of Your Business: Our business would have a good chance of surviving because there would always be someone to run it, and someone else to help them stay in balance.


Alaska Inn


Marketing Target

CustomerExpected Age of Customer:

18 to 90’sExpected Gender of Customer:Female Male

Financial Status of Customer: Able to pay for their length of stayWhat needs or

wants will your product or service fulfill? A comfortable and convenient place to stay while they are in Petersburg Alaska


Alaska Inn


Marketing I used a survey to find out what would be

important to my guests, so I could better accommodate their needs.

Question 1: Are you male or female? What is your age?

The answers were 6 females, and 2 males. The females ranged in age from 16 to 56 years, and the males were both 18 years old.

Question 2: What is the primary reason you travel and stay in hotels?

For vacation Privacy when they travel Convenience while traveling Makes their stay easier and more enjoyable


Alaska Inn


Marketing I used a survey to find out what would

be important to my guests, so I could better accommodate their needs.

Question 3: What electronics do you prefer having in your room? (Ex: Refrigerator, Microwave, coffeemaker, clock radio, hairdryer)

75% Fridge

75% Clock

63% Coffeemaker/Hairdryer

50% Added TV

50% Microwave

Question 4 : Do you reuse towels, or prefer to have them changed everyday?

50% Changed everyday

50% Reuse


Marketing I used a survey to find out what would

be important to my guests, so I could better accommodate their needs.

Question 5: Put in order of what is most important to you when you stay at a hotel. A) Good service B) Refrigerators or Microwaves in your room C) Quiet nights D) A weight room or pool

Alaska Inn


DBCA,

ACDB,

CBAD,

CADB

ADCB,

CADB,

CDAB,

CDAB

Question 6: Is having an extremely comfortable bed one of your main criteria when choosing a hotel?

50% Yes

50% No

Question 7: What do you look for most when you check the cleanliness of the room?

75% Bedding and bathroom 13% Carpet 13% Filth


Marketing

Alaska Inn


Question 8 was: Would you enjoy having a restaurant within the hotel? 88% Yes

12% Don’t care

Question 9 was: Do you prefer little luxuries, such as a mint on your pillow, or shampoo and conditioner provided?

75% Yes 25% Don’t care

Question 10 was: Is having a great view very important to you?

88% Don’t care 12% Yes


There’s nothing like There’s nothing like home…..home…..Unless it’s home with an adventure waiting in the front yard.

Alaska Inn

Alaskan beauty with the comfort of homeThe Alaska Inn is committed to bringing you premium The Alaska Inn is committed to bringing you premium

service and luxury as you travel through our pristine service and luxury as you travel through our pristine wilderness. Our hotel offers fine dining and luxurious wilderness. Our hotel offers fine dining and luxurious accommodations providing you with the most relaxing accommodations providing you with the most relaxing stay possible.stay possible. Our prices range from $75.00 a night for Our prices range from $75.00 a night for one person, to $115.00 a night for a suite catering to a one person, to $115.00 a night for a suite catering to a quadquad.. To enquire about reservations, please call us at1-To enquire about reservations, please call us at1-800-555-4307, or visit our website at 800-555-4307, or visit our website at www.alaskainn.comwww.alaskainn.com

*~Grand *~Grand Opening~*Opening~*

Alaska Inn


RobertaRobertaP.O. Box 1185P.O. Box 1185Petersburg, Petersburg, Alaska 99833Alaska 99833Phone: 1-800-Phone: 1-800-555-4307555-4307Fax: 907-555-Fax: 907-555-11321132alaskainn@[email protected]

Alaska Inn


Financial Statements

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Items Estimated Cost Source

Building with About 20 Rooms $20,200/year

Towels $800.00 SmartBargins.com

Soap/Mini-shampoo Things $376.25 BigOrderSaving.com

Bathmats $259.00 http://www.comforthouse.com

Tissue Paper $603.99 foodservicedirect.com

Shower curtains $339.80 Amazon.com

Bed Frames $1,580.00 Affordable-beds.com

Mattresses $8,199.80 http://www.unitedproductsinc.com/

Bed spreads $799.00 http://www.unitedproductsinc.com/

Blankets $1,600.00 SmartBargins.com

Pillows $800.00 SmartBargins.com

Sheets $1,000.00 SmartBargins.com

Nightstands $799.00 http://www.hotelsurplus.com

Dressers $4,000.00 http://www.hotelsurplus.com

TV's $3,799.00 http://www.hotelsurplus.com

Chairs $1,400.00 http://www.hotelsurplus.com

Curtains $399.80 http://www.decoratetoday.com


Alaska Inn



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Cash Register $109.99 http://www.royalsupplies.com

Time Clock $179.99 http://www.royalsupplies.com

Computer $700.00 Dell.com

Keys $51.20 Woodworks Ltd.

Front Desk $350.00 Dell.com

Cleaning Products $344.00 National Hospitalty.com

Washing Machines $1,000.00 HomeDepot.com

Lamps, 4 in Lobby & 2 per room $1,584.00 JCPenny.com

Initial Advertising $107.52 Yahoo! Small Business

Deposits on utilities $200 Petersburg Utilities

Insurance $244.00 National Real estate Investor

Licenses and permits $200.00 Hotel Licensing

Credit Card Machine $255.00 http://www.affordable-cc-machines.com

Sources of Financing: Investors $30,497.34

Debt: Approximately none by end of year.


Alaska Inn


Financial Statements Revenue

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Nbr Units 20 20 20 20 20 20

Unit price $90.00 $90.00 $90.00 $90.00 $90.00 $90.00

Revenue $ 1,672

$ 1,672

$ 1,672

$ 1,672

$ 1,672

$ 1,672

Cost of Goods Sold

$ 128

$ 128

$ 128

$ 128

$ 128

$ 128

Gross Profit $ 1,544

$ 1,544

$ 1,544

$ 1,544

$ 1,544

$ 1,544

Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total for Year

20 20 20 20 20 20 20

$90.00 $90.00 $90.00 $90.00 $90.00 $90.00

$ 1,672 $ 1,672 $ 1,672 $ 1,672 $ 1,672 $ 1,672 $20,064

$ 128 $ 128 $ 128 $ 128 $ 128 $ 128 $1,536

$ 1,544 $ 1,544 $ 1,544 $ 1,544 $ 1,544 $ 1,544 $18,528


Alaska Inn



Operating Costs (Fixed):

Salaries $ 768

Rent $ 1,683

Insurance $ 244

Other (itemize below)

Total Fixed Costs6

$ 2,695

Operating Costs (Variable):

Utilities $ 1,860

Advertising $ 108

Other (itemize below)

Total Variable Costs $ 1,968

Total Operating Costs $ 4,663

Profit Before Taxes

$ (3,119)

Taxes @ 25% 1,676

Net Profit/(Loss) $ (1,443)

Total for year

Profit Before Taxes ($37,432)

Profit after Taxes $20,112

Net Profit/Loss ($17,320)


Alaska Inn


Future PlansI would like to see my

business become a successful hotel and restaurant, fully independent and highly well-appointed.

I would enjoy introducing some of my family to the business so that possibly instead of having to sell the hotel when I no longer wanted to run it, it could be kept in the family, and in my partners families.

To keep my business a success I would try to always serve up the same high-quality service, and to make sure my staff are well-trained and always courteous.


Alaska Inn


Thank you for your time


business plan

Documents

beauty of alaska

little norway of alaska

residents of southeast

comfort of homepresented

comfort of homesharing

business plan

petersburg alaskaalaska

equal share