Business Plan 2015HEARTSINE – NUMEX PARTNERSHIP

Numex Healthcare

Medical Equipment distribution company based in Dubai , UAE

Formed in the year 2012

Associated with HeartSine since one year

A Team of 7 Biomedical engineers with sound experience

Country Size

United Arab Emirates consists of 7 Emirates in its union with an approximate population of around 7 million people. 11% percent of the total population is Nationals and 89% Expats from approximately 180 countries world wide

AED Awareness & Issues

HeartSine is the last entrant in UAE market

Lack of Statistical data in governmental organizations regarding the cardiac arrest cases

Lack of good Samaritan law in the country is a big blow on the AED sales for non traditional

market

Less awareness in the non traditional market

The traditional market like – healthcare , hotels, airlines, ambulances etc are flooded with

competition from various AED manufacturers ( Philips & Zoll )

Market Scenario

traditional - 10%non traditional - 90%

Employees and types of expertise

We are a committed team of experienced biomedical engineers who passion for the medical equipment

Vivid competency blended from various disciplines – Critical care , Radiology , Cardiology , Gynaecology , Sports medicine , Management , Dermatology , Cosmetology

Our Current Activities

In the absence of Regulatory needs , Awareness , Education & Good Samaritan Law, we are focussed on the following activities currently

Awareness

Regulatory Needs

Sales

Education & Training

Target Markets – Target 2020 – Heart Safe Dubai

We channelized ourselves to the non traditional AED Markets which includes the following in our country -

Corporates – Dubai property group which includes around 500 companies

Road Transport Authority – Awareness , Education & Regulation

Dubai Health Authority – Accredited training centre - Awareness

Dubai Police – Regulation

Petroleum Companies

Manufacturers

Department of Education - Regulation

Maritime – Channel Partners

Value addition – We have partnered with DHA for an AHA certified training programme for all those who buy HeartSine AED ( 1 personal / unit )

Reaching sales targets

Our philosophy is simple – Where ever there a human being exists , A heart saving AED is needed

We have used all our known channels to locate people in various organization and through them we reach the concerned Health and safety personal

We present the product with a flavour of fear factor following a demonstration

Further discussion with higher management will follow this meeting

Sales Technique that worked

Almost in verge of creating Regulatory need in government bodies & Education

Channelized selling for Maritime through dealers

Prospect generations through known channels

Specific support needed

Non working models for Maritime shop display

Trainer units at special price to be sold at every training facility

Special deals and agreements with organizations that has potential to buy huge volumes

More branding & marketing exercises together

Compliments in the shape of HeartSine AED ( eg : Eraser ) which can be given for education purpose

Contacts of the people who are using HeartSine AED units in UAE

Operating Language change options

Thank You