business overview feb 2011 - iwfstoronto.org_february_21,_2012_files/australian vintage... ·...
TRANSCRIPT
Business OverviewFeb 2011
2
Top Line Results: Branded sales and lower costs drive profit
1. EBIT (before significant items) up 43%– EBIT up $7.1m to $23.6m
2. Net profit after tax (before significant items) up 89%– Net profit after tax up $3.8m to $8.1m
3. Positive Cash flow – Operating cash flow positive for the second year– Net debt $142.1m compared to $145.2m in 2009
4. Continuing to deliver on strategic plan– McGuigan branded sales very strong– Asset and grape supply restructuring continues
5. Positive outlook for FY11
3
Continuing pressure on Australian industry but there are signs of moving to supply and demand balance
Intake 2006 2007 2008 2009 2010Million Tonnes 1.9 1.4 1.8 1.7 1.5Equivalent million litres 1,410 955 1,237 1,171 1,117
Sales (staggered by 1 year)*
Domestic million litres 430 432 455 439 450Export million litres 660 735 798 709 750
1,090 1,167 1,253 1,148 1,200
Surplus/(shortage) million litres 320 (232) (16) 23 (83)Cumulative Surplus/(shortage) million litres
320 108 92 115 32
* Sales are staggered by one year. For example, 2006 crush of 1.9 million tonnes has been allocated to 2007 financial year sales of 1,090 million litres.
44
Growth of Australia’s 3rd Largest Wine Producer1992 – Brian McGuigan establish McGuigan Wines1997 – Tempus Two is created1999 – MSWL Acquires Yaldara Barossa Valley2002 – McGuigan Wines merged with Simeon Wines to
create Australia’s fourth largest winery2003 – McGuigan Simeon purchases Miranda Wines
2007 – Nepenthe Wines is purchased2008 – Australian Vintage becomes the new entity2009 – Major award wins (IWC-London)
• 2009 International Winemaker of the Year• 2009 Australian Producer of the Year• 2009 International White Winemaker of the Year• Finalist 2010 International White Winemaker of the Year
2010 – Neil McGuigan appointed CEO
Neil McGuiganCEO
Brian McGuiganFounder & Board Member
55
AVL - Australia’s 3rd Largest Wine Producer
• AVL Crush 15% of Australia’s total annual production (including contract)
• AVL has the second largest vineyard holdings in the country
• These vineyards cover most of Australia’s premium wine growing regions including both the Hunter & Barossa Valleys, Coonawarra, Adelaide Hills, Eden Valley, Langhorne Creek
• State of the art industry leading wineries in NSW, Victoria and South Australia
66
Winery Locations
1. Yaldara
2. Loxton
3. Buronga
PERTH
ADELAIDE
HOBART
MELBOURNE
SYDNEY
BRISBANE
DARWIN
12
3 4 5
4. Tempus Two
5. McGuigan
4,335 km’s
77Buronga
Hill Winery 130,000 tonnes
88Tempus Two Hunter Valley
99McGuigan Yaldara Barossa Valley
The quality of our wines has been endorsed over the last year with over 21 trophies
International Winemaker of the Year – International Wine & Spirit Competition
Australian Producer of the Year – International Wine & Spirit Competition (London)
International White Winemaker of the Year – International Wine Challenge (London)
Best Riesling in the World – International Wine & Spirit Competition (London)Tempus Two
Nepenthe
McGuigan
Tempus Two
Nepenthe
Trophy - Best White Wine in Premium & Aged Vintage – Sydney Wine
Trophy - Best Australian Dry White Table Wine – Rutherglen Wine Show
Trophy - Hunter Valley Best 100% Dry White – Hunter Valley Wine Show
NSW Wine of the Year – NSW Wine Awards
Trophy - Worlds Best Chardonnay – Decanter World Wine Awards (London)
Trophy - Best Australian Sauvignon Blanc – Decanter World Wine Awards
Trophy - Best Australian Chardonnay – Decanter World Wine Awards (London)
Trophy - Alternative Varieties – Tempranillo – Adelaide Wine Show
1111
AVLGlobal Production
Domestic Bottled & Cellar Door
Domestic Bulk &Contract Processing Export Bulk Export Bottled
Approx 10M Cases (9L)
1212
AVLGlobal Markets
UK & Europe Australia & New Zealand AsiaUSA & Canada
• 5.6M cases 9L (60%)
• $104M Annual Revenue (50%)
• Bulk Wine equates for 41% of total sales
• Off Premise is 88% of total wines sales
• Supermarket model dominates
• Pound weak against the AUD (10 year high)
• 2.6M cases 9L (27%)
• $85M Annual Revenue (41%)
• Dominated by two chain retailers
• Relatively healthy but diminishing Independent channel
• 743K cases 9L (8%)
• $11M Annual Revenue (5%)
• Markets have declined over years
• High AUD has impacted growth and competitive position
• 493K cases 9L (5%)
• $8.8M Annual Revenue (4%)
• Major emerging markets with China leading the way
• Consumption of wine on the increase
1313
• UK wine market is estimated at $4.3B and represents 5.1% of the world wine market.
• Wine continues to dominate the alcoholic drinks sector with 37% value share in the Off- trade
• The market is showing signs of maturing and therefore growth is moderate
• Australia is the biggest exporter by volume and third by value
• AVL has had a very successful 1st Half of FY11 considering the strength of the AUD
• AVL sell a combination of both branded and own label products
• Supermarket groups Sainsbury, Tesco and Majestic are key trading partners
• McGuigan has had significant growth in UK and the brand was recently ranked 16th by Nielsen scantrack
• Supermarkets dominate the retail sector accounting for 80% or sales
• The retail sector has experienced considerable consolidation in recent years resulting in fewer but larger players
• The Scottish Government is set to ban multi-buy and other price promotions on alcohol in its new Licensing act
UK / EuropeUK $4.3B wine sales Aust is the #1 exporter (vol)
AVL $104M 5.6M Cases 9L
1414
Source: Harpers Wine & Spirit Trades Review
Country: UK
Date: Friday 17, December 2010
Page: 13
1515
Off - Trade : Leading Australia Brands % sales value of Australia
21.8
9.4
13.4
9.5
8.2
6.0
3.8
2.7
3.6
2.3
0.8
23.8
10.3
10.5
7.4
8.6
5.3
5.5
3.5
2.7
2.2
2.1
- 5 10 15 20 25
HARDYS
PRIVATE LABEL
JACOBS CREEK
LINDEMANS
WOLF BLASS
BANROCK STATION
MCGUIGAN
OXFORD LANDING
ROSEMOUNT
ANDREW PEACE
FIRST CAPE
MAT TO WE 26.12.09MAT TO WE 25.12.10
copyright Nielsen December 2010
UK Market Brand Performance - Value
1616
AVL ASIA
China Japan Singapore Vietnam
AVL $8.8M 493K cases (9L)
• Wine is not historically a drink of choice in most Asian
• Hong Kong due to British rule is the hub of wine consumption but has been dominated by French imports
• Indonesia is the largest Muslim country and outside of tourism is not a significant market
• Japan in its push for Westernisation is a significant market
•China is the fastest growing and emerging wine market
• Within 12 months this market will account for more than the remaining Asian countries
• It is predicted that China will sell more Aust wine than Canada within 2 years
• It is a fragmented market with driven by opportunists
• Due to Australia's location in the Pacific and its trading agreements within APEC it is well placed capitalise on these markets
• Japan makes it’s own wine but China and India are becoming significant
1717
AVL Australia
INDEPENDENTS
AVL $85M2.5M Cases (9L)9.5% vol share
• Coles Liquor Group
•18% of AVL business
• 776 Stores nationally
•Destination & convenience with most outlets close to supermarkets
• Big Box also showing significant on year growth
• Store acquisitions
• Woolworths Liquor Group
• 43% of AVL business
• 1186 Retail liquor outlets
•Range of convenience and destination stores
• Big Box driving growth 109 stores and $1B turn over
• Dan Murphy’s brand is the industry leader
• Independent Liquor
• 39% AVL (47% branded)
•5000+ Retail outlets incorporating hotels, clubs and liquor stores
• Banner groups and coops dominate retail
• Retail chains becoming extinct through acquisition by chain groups
18
Black Label red becomes # 1 selling bottled red wine
• AVL communicated the category success with a comprehensive consumer advertising campaign including billboards and outside media across all major cities
• Mix of billboards and outside store media in Sydney, Melbourne and Brisbane
Australian Brand Portfolio
2011
20
McGuigan
McGuigan is synonymous with Australian wine, the result of the family’s involvement in the industry for four generations.
McGuigan’s commitment to ensuring the best viticulture practice and winemaking expertise, combined with a dedicated team of professionals, has seen the brand grow and develop into the 21st century.
Today, McGuigan continues this enduring passion for regions and varieties to create wines that meet the tastes of wine lovers the world over.
McGuiganInternational Winemaker of the Year – International Wine & Spirit Competition (London)Australian Producer of the Year – International Wine & Spirit Competition (London)International White Winemaker of the Year – International Wine Challenge (London)
21
McGuigan Black Label
McGuigan Black Label is known as “the flavour of Australia”. It is reliable, dependable
and full of flavour. Black Label Red is one of the highest selling red wines in Australia,
and its success is the backbone of the entire range. The brand has been a runaway
success around the world since launching in 1992.
Moscato
Classic White
Sauvignon Blanc
Traminer Riesling
Verdelho
Chardonnay
Rosé
Merlot
Cabernet Merlot
Red
Sparkling Chardonnay
Sparkling Shiraz
Retail $9.99
Retail $9.99
22
McGuigan Bin Series
The Bin Range has captured the essence of Australia’s most famous
varieties, with their integrity underlined by the use of the classified Bin
numbers for each wine. Sourced from single regions the range is a great
introduction to the nuances of straight varietal wines and their individual
characteristics. In particular, the Semillon is an award-winning, benchmark
example of a Hunter Valley style.
Bin 8000 Sauvignon Blanc (Barossa Valley)
Bin 6000 Verdelho (Hunter Valley)
Bin 9000 Semillon (Hunter Valley)
Bin 7000 Chardonnay (Hunter Valley)
Bin 3000 Merlot (Limestone Coast)
Bin 2000 Shiraz (Limestone Coast)
Bin 4000 Cabernet Sauvignon (Limestone Coast)
Retail $12.99
Retail $12.99
23
McGuigan Discover
We have developed these wines to give a fresh perspective on current and
upcoming growth varietals and blends. They are a range of light, flavoursome
wines designed for the wine drinker of today.
Moscato (South Eastern Australia)
Sauvignon Blanc (Adelaide Hills)
Pinot Grigio (Victoria)
Rosé (Limestone Coast)
Shiraz Viognier (Langhorne Creek)
Retail $14.99
Retail $14.99
24
McGuigan The Shortlist & Hand Made
The McGuigan Shortlist is a limited release of sophisticated
wines that showcase classical styles sourced from the pinnacle
of regional fruit. The grapes are all harvested at optimum
ripeness to allow for the true varietal characters to shine through.
Shortlist
Riesling (Eden Valley)
Chardonnay (Adelaide Hills)
GSM (Barossa Valley)
Cabernet Sauvignon (Coonawarra)
Shiraz (Barossa Valley)
Handmade
Langhorne Creek Shiraz
McGuigan Hand Made Shiraz is a hand-crafted,
limited edition wine that is the pinnacle of our
range, carefully selected from the best grapes from
Langhorne Creek vineyards in the outstanding soils
and climate of the Fleurieu Peninsula in Shiraz
Retail $29.99
Retail $29.99
Retail $45
Retail $45
25
Tempus TwoTempus Two was built on Lisa McGuigan’s passion to create an ultra-premium wine brand.
Sophisticated and boutique, Tempus Two uses innovative winemaking techniques to create modern wine styles.
The Tempus Two philosophy of selecting the finest fruit from its most renowned region ensures that the brand applauds those who appreciate quality wine. It’s award-winning and unique packaging embodies the innovation, elegance and finesse that is the hallmark of Tempus Two.
Tempus TwoTrophy – NSW Wine of the YearTrophy – Best White Wine in Premium & Aged Vintage – Sydney Wine ShowTrophy – Best Australian Dry White Table Wine – Rutherglen Wine ShowTrophy – Hunter Valley Best 100% Dry White – Hunter Valley Wine Show
26
Tempus Two Varietals
The Varietal range offers pristine varietal definition and regional characteristics to give the wines a
distinct personality and style. The range offers affordable, everyday, easy wine drinking and
represents the style and innovation that is the signature of Tempus Two.
Semillon Sauv Blanc (Hunter /A Hills)
Verdelho (Hunter Valley)
Cowra Chardonnay (Cowra)
Merlot (Limestone Coast)
Cabernet Merlot (Limestone Coast)
Shiraz (Hunter Valley)
Blanc de Blanc (Adelaide Hills)
Retail $14.99
Retail $14.99
27
Tempus Two Copper
The Copper range of handcrafted wines has a truly lustrous
beauty and represents the combination of new wave
winemaking techniques and innovative packaging.
Moscato
Chardonnay (Wild Ferment)
Marsanne Viognier Roussanne
Tempranillo
Grenache Shiraz Mourvedre
Cabernet Merlot
Retail $19.99
Retail $19.99
28
Tempus Two Pewter
Sparkling Pinot Chardonnay
Pinot Gris (King Valley)
Sangiovese (Beechworth)
Vine Vale Shiraz (Barossa Valley)
Zinfandel (Orange)
Cabernet Sauvignon (Coonawarra)
Botrytis Semillon (Griffith)
The Pewter range is the flag bearer of Tempus Two. All varieties are sourced from single
vineyards in Australia’s premier wine regions to ensure that each wine is a benchmark of its
style. Featuring distinct bottles and pewter labels, the wines all have elegance and purity as
their hallmarks.
Retail $29.99
Retail $29.99
29
Nepenthe The name Nepenthe is drawn from one of the most famous works of historic Greek poet, Homer. In The Odyssey Homer described Nepenthe as an ancient herbal drink so powerful that it eases grief and banishes sorrow from the mind.
The modern day Nepenthe has made its home in the lofty heights of the Adelaide Hills in South Australia. A stunningly beautiful region with a rolling tapestry of green hills, gum trees, vineyards and orchards. The Adelaide Hills combines cool climate, high altitude, clean air and ancient soils to produce grapes of pure, unforgettable flavour and fresh, natural acidity.
NepentheTrophy – Worlds Best Chardonnay – Decanter World Wine Awards (London)Trophy – Best Australian Sauvignon Blanc – Decanter World Wine Awards (London)Trophy – Best Australian Chardonnay – Decanter World Wine Awards (London)Trophy – Alternative Varieties – Tempranillo – Adelaide Wine Show
30
Nepenthe Altitude – Adelaide Hills
The Altitude range offers inviting, elegant wines crafted to reflect the
beauty and unique varietal nuances of their home – the Adelaide Hills
Sauvignon Blanc
Pinot Gris
Unoaked Chardonnay
Sjiraz
Pinot Noir
Retail $20
Retail $20 -- $24 $24
31
Nepenthe Pinnacle – Adelaide Hills
Distinctive wines with the classical quality attributes: complexity,
subtlety, balance and length. The Pinnacle range showcases the best
of the Adelaide Hills
Ithaca Chardonnay
The Good Doctor Pinot Noir
Gate Block Shiraz
The Sirens Zinfandel
Retail $30
Retail $30 -- $40 $40
32
Portfolio BrandsMiranda Wines has long been a familiar Australian wine brand synonymous with great value.
Yaldara is noted for its range of fortified wines having a long tradition in the Barossa Valley. On occasion they release small aged premium parcel of both Tawny and Vintage products.
Passion Pop is 32 year old retro brand that is a household name in Australian culture, this range of flavoured sparklings has recently had an addition with the recent release of the 250ml convenience pack
Heritage Road delivers a quality wine to the On Premise market
33
Passion Pop & Golden Gate Sparkling
Passion Pop is one of Australia’s only retro style brands which has led the category for over 30 years.
Featuring a fun style and unbeatable value,
Passion Pop is a household name that offers consistent quality, value for money and a unique flavour recipe.
The Golden Gate Sparkling brand has a loyal and endearing customer base.
The range offers classic spumante sparklings in an array of flavours.
Retail $6.99
Retail $6.99
34
Passion Pop Cans
Product:
• Iconic Brand
• RTD Market product
• Overwhelming response to concept
• 250 ml slim-line can
• 4.5% alc/vol
• Passion Pop original flavour
• Case 24 (6 x 4 pack clusters)
• RRP: $11.99 (excisable product)
• Takes consumption of POP to new occasion (out of home
Retail $11.99
Retail $11.99
35
Miranda Somerton
The Somerton range reflects the bright fruit flavours that are the hallmark of Australia’s sunny
climate regions. Value for money and multi-award-winning, Somerton offers excellent value to
the consumer seeking a quality quaffing wine.
Sparkling Brut Reserve
Classic White
Sauvignon Blanc
Unoaked Chardonnay
Semillon Sauvignon Blanc
Semillon Chardonnay
Merlot
Shiraz Cabernet Merlot
Cabernet Sauvignon
Retail $5.99
Retail $5.99
36
Casks – 4L
Sunnyvale offers the cask wine market one of the best value packs available in the market. This selection of popular casks has enjoyed a widespread following due to its consistent quality and value for money.
Dry White
Medium White
Fruity Lexia
Lambrusco
Medium Dry Red
Sunnyvale
Golden Gate
Retail $11.99
Retail $11.99
37
Heritage Road
‘Moonstone’ Sauvignon Blanc
‘Bloodstone’ Cabernet Sauvignon
Reserve GSM Barossa Valley
Heritage Rd is produced from Australia’s premium grape growing
regions. Our wines are renowned for intense flavour and outstanding
colour and richness. Heritage Rd is available exclusively to on-
premise.
On Premise
On Premise
38
Fortifieds
Yaldara Wines and its magnificent Chateau have long been recognised as one of the most picturesque and
attractive wineries in Australia.
Fine Old Tawny Port
Liqueur Port
15 YO Tawny Port
Kilkenny Cream
Kilkenny Butterscotch
The Kilkenny brand of creams offers excellent value for money in two rich,
delicious flavours including the chocolate- laden Kilkenny Cream.
Retail $10
Retail $10 -- $18 $18
39
New Product Development Initiatives
40
Summer Hues - NPD• Light, fresh packaging to convey the message
of a healthier wine choice
• Low GI
• Low Calorie
41
Picked at Noon – NPD (conceptual)
• Vibrant fruit driven with moderate sweetness
• Sparkling Zibbibo
• Moscato
• Dolce Syrah
42
Nepenthe Altitude ShirazCool climate Shiraz has been rapidly growing in reputation and popularity in thepast few years. At Nepenthe we saw the potential for Shiraz in the Adelaide Hillswhen vines were planted at our Hahndorf vineyard in 1999.
Nepenthe Altitude - NPD
Altitude Shiraz Sparkling Sauvignon Blanc
Nepenthe Altitude Sparkling Sauvignon BlancThe newest innovation for Nepenthe is the 2010 Sparkling Sauvignon Blanc. It is aperfect match with the tropical fruit and freshness of Adelaide Hills Sauvignon Blancfurther enhanced by a crisp effervescence.
43
The Semillon Blanc - NPD
Dan Jago
said:
“This is the most exciting
white wine to come out of
Australia in the last 5 years..
Its got the flavours, its got
the style, & its from a
producer who people
respect.
Dan Jago
–
Tesco UK
Category Director for beers,
wines & spirits
Rationale• A revolutionary new
wine style based on the classic Australian Semillon wine style .
• It is a fresh modern white wine with lifted aromatics, texture, elegance and length
• It’s fresh, crisp and packed full of tropical fruit flavours - perfect for what the wine drinker is looking for today
Includes Terms & Rebates
4444
Trade Support
4545
Marketing Support – Brand Book
4646
Marketing Support – Brand Book
4747
Marketing Support – Brand Book
4848
1% up on PY
25% up on PY
6% up on PY
TAR
GET
(inc
Priv
ate
Labe
l)
Trade Marketing
4949
Trade Marketing
1% up on PY
25% up on PY
6% up on PY
TAR
GET
(inc
Priv
ate
Labe
l)