business or pleasure
Post on 13-Sep-2014
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DESCRIPTION
This presentation is about how librarians can use social networking for professional development and to enhance their career.TRANSCRIPT
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Business or Pleasure?
Andy BurkhardtEmerging Technologies
LibrarianChamplain College Library
andyburkhardt.com
Social Networking for Professional Purposes
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photo by v.h.d. on Flickr
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photo by ReddJinn on Flickr
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What’ll be covered?• Two types of connections• Real world examples• How to get started
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Strong Connections• Often people you already know• Share very personal information• Best for enhancing current
relationships and networking
photo by BobFornal on Flickr
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Weak Connections• Often people you don’t know• Share less personal info (but
interesting stuff nonetheless)• Best for engaging a new audience,
marketing services, and growing your network
photo by Darwin Bell on Flickr
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photo by Dan4th on Flickr
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photo by Johnny Jupiter on Flickr
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• Enhancing current friendships• Networking • Engaging an audience (Fan Pages)
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Networking
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Facebook Fan Pages
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• Networking• Staying current• Local conversations• Engaging an audience
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Conference Networking
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Local conversations
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Prescient Reference
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Promoting Resources
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What should I post?• Library events• Links to articles, videos, etc. relevant
to your community• Solicit feedback from patrons• New additions to your collection• Getting the message out about how
great your library is• Answering questions• ???
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Tone
photo by heyjohngreen on Flickr
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Social not Broadcast
photo by TECH cocktail on Flickr
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Professional Benefits• Networking with colleagues• Marketing library and its services• Engaging patrons• Understanding patrons better
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How do I start?
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Play!
photo by BL1961 on Flickr
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Tailor the Technology
photo by hamron Flickr
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Thanks!Andy Burkhardt
This slideshow: andyburkhardt.com/presentationsWebsite: andyburkhardt.comTwitter: twitter.com/vonburkhardtLinkedIn: www.linkedin.com/in/andyburkhardtEmail: [email protected]
All images used from Flickr under Creative Commons licenses