business opportunities in the · 2017-05-12 · circular economy challenges lead to ......
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www.innovationnorway.no
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www.innovationnorway.no
Business opportunities in the circular economyChallenges Lead to Opportunities
Inger TeigstadSenior Adviser
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«Sustainable development is the kind of development that meets the needs of the present without compromising the ability of future generations to meet their own needs.»
UN definitionThe Bruntland commission report 1987
What is sustainability?
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2015 – A Turning Point
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Trends and challenges give opportunities
Nature resources under pressure
High population growth↓
From 7.4 to est. 8.6 billionswithin 2035
Global warming
2 degrees increase in average temperature
↓
Increased sea level and major damages to infrastructures
and farming areas
Urbanization
Mega-cities in growth markets and several medium to large size
cities in the western world↓
Large socio-economic challenges
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Lean Thinking – tweeking or changing the business model(Jørgensen/Pedersen, «Restart – 7 roads to sustainable business», Cappelen Damm forlag)
• Experiments, not revolution• Start with small steps• Go LEAN• Pilot testing green changes in the model• Light and shadow• Decide which factors are the most important for
measuring results ( for example reduced wasteor emission, more «gentle» ingredients )
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Sustainability – the Triple Bottom Line
Environment
Society Economy
Sustainable
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Challenge: both fish farming and wild fish harvesting require quite large amounts of plastic basedequipement, that after some years use end up as waste. Solution: NoFir collect, clense and deconstruct thiswaste and transform it into pellets that can be used for production of yarn for garments, carpets and toys
.
The worlds best surfer and earlier Baywatch star Kelly Slater posing in clothes from his own line, made of recycled fishnets from Norway.
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Drivers for a sustainable society
New technology Business models Effective use of resources
Social innovation
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Norwegian competitive advantagesTourism and Creative
Industries
Smart Societies
Ocean Space
Bioeconomy
Clean Energy
Health and Welfare
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How can Innovation Norway help your company?
Branding Competence Advising Network Financing
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Clusters and networks
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Regional funds
• On behalf of the Counties • Within nasjonal policies• And within all EU regulations
But
…room to wriggle...
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• Strengthen Norwegian business competitiveness
• Development and testing of new environmental technology
• Risk relief through public grants• Targeting the Pilot- and
demonstration phase• Applies to technology, solutions,
production processes, services and products
Environmental technology program
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Environmental technology, feasibility studies, pre projects
Circular economy. DigitalisationElectrifyingThese are important clues to how to succeed with «the green shift».We believe there are good ideas for new solutions within existing clusters.That’s why we announce thisopportunity for companies that areclusters members, to get finance for developing new bussinessopportunities.
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Plastic as environmental problem–Innovasjon Norway and Miljødirektoratet look for new solutions!
We are looking for new products and services to reduce the negative environmental impact coming from plastic, microplastic, plastic waste and marine pollution, and develope methods and systems for increased recycling of plasticwaste.
Foto. Thinkstock
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Grasp the chance to meet industry and researcher partners from all over Europe!
Gain insights into relevant calls within Horizon2020 and what it takes to succeed with project financing!
Get updates on EU policies from the European Commission and on-site advice from EU-experts.
Targeted topics: • waste mgt and recycling• soil remediation • water and wastewater treatment• bioplastics• bioenergy and biofuel
Circular economy topics
Registration: https://www.innovationnorway.no /
https://www.b2match.eu/h2020circulareconomy
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