Business Opportunities in Mexico

Norma PensadoAmbassador of Mexico

Seinäjoki University of Applied SciencesMay 5th, 2014

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The Mexican Moment (MeMo)

• The Mexican Moment is a term coined by the international press referring to the country transformation expectations generated by the government of President Enrique Peña.

• After approval of structural reforms during 2013, Mexico becomes the most attractive investment platform in the world. Consolidation will come when the country maintain rigor in development of secondary legislation of reforms and on implementation.

• The reforms will generate a 2% growth of the GDP in 2019. Additional growth between 2015 and 2019 may translate in a generation of an incremental 2.5 million jobs.

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One of the top 10 exporting and importing economies of the world.

Preferential access to 45 countries with over 1.2 billion consumers, with 10 free trade agreements.

Offers important attractions for trade and investment due to the dynamism of its domestic market.

One of the biggest destinations for foreign investments among emerging economies, the first one in Latin America.

Producer of oil and commodities, as well as manufactured products.

MEXICO

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Mexico: A plataform for new investmentsCumulative flows of foreign direct investment in Mexico

(FDI) (In billion USD)

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• Mexico is part of the G-20, the OECD, NAFTA and MIKTA.

• Is an important partner of all Latin American countries.

• Is a founding member of the Pacific Alliance in Latin America (Mexico, Chile, Colombia and Peru).

• Has a Strategic Partnership with the European Union.

• Is an APEC member since 1994 and is increasingly looking forward to establish new partnerships with the countries of the Pacific Rim, such as the TPP.

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New guidelines

Keep healthy macroeconomic policies. Consolidate structural reforms, liberalization of strategic

sectors. Large investments in infrastructure. Keep diversifying markets. Attracting more investment. Promote regional development. Strengthening the rule of law. Fighting crime. Improving public safety. Being a responsible global actor, according to Mexico' s

relevance in the world. 9

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Mexico is undergoing a historical transformation, through reforms in key sectors, that will contribute to an even more suitable, reliable and attractive environment for foreign investment and trade in Mexico.

Structural Reforms

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The Energy Reform is no doubt the more transcendent one, as it will make the energy sector one of the most powerful engines of national economic growth. The oil sector is opening up to foreign investment and to infrastructure projects of great dimension that were difficult to achieve before the reform.

Structural Reforms

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Structural Reforms

The Education Reform Sets out to improve and modernize education. Even though Mexico may only see the true benefits of this education reform in the medium and long terms, this might be the most important reform of all for improving our human capital and its concomitant effects for fostering development. The key areas of the reform are evaluation, professionalization of teachers and administrative autonomy for public education.

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Structural Reforms

The Tax Reform promotes economic growth and includes elements with social goals. It aims at increasing tax collection and the new funds obtained will be mainly used in education, unemployment insurance and a universal pension system. The reform will preserve one of the most effective and competitive business rates in the OECD. There will be investment in human capital, innovation and infrastructure. Foreign trade will be enhanced, by simplifying customs regulations.

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The Anti-Trust Reform aims at eliminating entry barriers and will level the playing field for all economic actors. It will also raise the quality and lower the prices of goods and services for consumers and business owners all over the country. Likewise, it will improve the legal framework by granting autonomy to regulators.

Structural Reforms

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Structural Reforms

Regarding the Financial Reform, it aims at turning the financial sector into an effective tool for the country’s comprehensive development. With the reform, it is expected that by 2018 the internal financing of the private sector will be equivalent to 40% of Mexico’s GDP (in 2012, it was equivalent to 25%). Key among the objectives of this reform is a substantial increase in available credits, making them cheaper, especially for micro and SMEs.

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Structural Reforms

Telecommunications reform will modernize this strategic sector, by opening to the participation of new actors within an environment of more competition amongst them and public policies in favor of digital inclusion. It will also help create better conditions and provide better telecommunication services for both businesses and consumers.

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Political and electoral reform aims at having all political forces be co-responsible for the country’s management and finding solutions to this problems, as well as to make the political regime more functional to provide governance to the country, and widen and improve its democratic system.

Structural Reforms

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Exports Imports Balance

2002 110.9 28.5 82.4

2003 137.2 38.5 98.72004 128.3 48.9 79.42005 133.6 109.2 24.42006 181.3 204.8 -23.5

2007 198.9 250.9 -52.02008 179.5 263.8 -109.12009 112.5 137.3 -24.82010 191.5 155.7 35.8

2011 176.9 176.9 -26.92012 236.3 183.0 53.3

Trade between Finland and Mexico2002 – 2012 (Millions of euro)

Source: National Customs Board (Finland). 19

Trade between Finland and Mexico2002 – 2012 (Millions of euro)

MEU

R

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Trade Mexico -FinlandFinland Exports to Mexico 2012 Finland Imports from Mexico 2012

Millons of euro

%Millons of euro

%

Total 238.8 100.0 Total 183.2 100.0

Machinery, transport equipment 131.5 55.1 Machinery, transport equipment 129.4 70.6Miscelaneous manufactured articles 15.2 6.4 Miscelaneous manufactured articles 18.7 10.2

Chemicals and products related 26.1 10.9 Chemicals and products related 11.4 6.2Crude materials, inedible, except fuels .090

0.03Crude materials, inedible, except fuels 10.2 5.6

Beverages & tobacco 0.3 0.12 Beverages & tobacco 03.2 1.7Food and live animals 0.001

0.0

Food and live animals 6.9 3.7

Basic manufactures 64.9 27.2 Basic manufactures 2.4 1.3

Source: National Board of Customs (Finland)21

Finnish companies established in Mexico

1. Ahlstrom2. Amer Group Ltd.3. Assa Abloy4. Comptel5. Glaston Corporation6. Filtros Larox7. Hiab8. Huhtamaki (Cuernavaca)9. Kemira México10. KCI Konecranes11. Kone Industrial12. Kone México (Fábrica Torreón, Coahuila).13. Luvata (Nuevo León).14. Metso Minerals15. Mirka (Mexico City).

16. M-real

17. Nokia Solutions Networks18.Nokia México19.Outotec Mexicana20.Perkin Elmer21.Perlos 22.PKC. (Nogales, Sonora)23.Pöyry (Mexico City).24.Savcor Group25.Stora Enso26.Rolls Royce Oy (Coatzacoalcos, Veracruz).27.Tecnotree (Mexico City).

28.UPM Raflatac (Mexico City).

29.Vacon México30.Visko (Mexico City).

31.Wärtsilä de México S.A. de C.V.

There are 32 Finnish companies established in Mexico, 12 of these have one or more production sites in Mexico:

ProductionSales / 22

ChihuahuaNuevo Leon

Coahuila

Durango

Jalisco

Sonora

Tamaulipas

Tlaxcala

Guanajuato

State of Mexico

Location of the main Finnish production sites in Mexico

Wärtsilä

PKC

Pöyry 23

Huhtämäki

Perkin Elmer

Mexico: excellent opportunity for higher profits1. Production turn Mexico into a solid alternative for higher profits.

This is crucial in a world economy characterized by intense global competition.

2. Mexico’s competitiveness is being enhanced by the government’s massive infrastructure programs, a growing human capital base and the development of high value added industries.

3. Among the world’s largest and most dynamic economies for the next decades, Mexico has a privileged place due to its location and the size of its domestic market.

4. It is because of this advantages that many analysts around the world, consider Mexico to be an excellent opportunity for solid, high yield, high profit operations.

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• The Nordic Business Day will take place on November 11 to 13, 2014 in Mexico City.

The Nordic Business Day is an initiative of key Nordic stakeholders established in Mexico in order to promote foreign investment from Nordic Countries to Mexico and vice versa, as well to promote technologies, products and services of companies that have commercial relation with Nordic enterprises.

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• This event is a tailor-made operation of coupling commercial Nordic interest with counterparts in Mexico.

• Program will consist on conferences, workshops, one to one meetings with potential local partners and investors. Optional activities have been considered, such as site visits to companies and/or industrial parks in order to explore the market.

• The event will focus on Innovation and Green Tech Solutions.

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The Mexican Embassy is here to facilitate the following:•Institutional framework.•Political dialogue. •Cooperation for development. •Trade and investment promotion. •Educational exchanges. •Cultural activities. •Multilateral agenda. •Science and technology contacts. •Visa services for students, technicians and business people. •Image and public diplomacy

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• Follow the Embassy of Mexico: • https://www.facebook.com/embfinlandia • Follow me on twitter: @NormaPensado • For information on business related issues visit

PROMEXICO website:www.promexico.gob.mx @ProMexicoTW• For any information about The Nordic

Business Day visit the website: www.nordicbday.com

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