business networking basics

23
Networking Dr. David Bozward

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Page 1: Business Networking Basics

NetworkingDr. David Bozward

Page 2: Business Networking Basics

What do you have in common?

• Walk up to a stranger in this room and find out what you have in common

Page 3: Business Networking Basics

What is networking?

• Establishing & maintaining lines of communication with people

• About connecting with people in order to:– share information– resources– leads

• The emphasis is on relationship building– getting to know people– finding out how you can help them– what they can do for you

Page 4: Business Networking Basics

Benefits of networking

• Effective networkers use their networking skills throughout their life. The main benefits are:– Raising awareness about you– Sharing ideas and solving problems– Building strong relationships and rapport– Developing partnerships, leads and referrals– Becoming more influential in your industry– Increasing efficiency and productivity

Page 5: Business Networking Basics

The Key Steps

• Determine your goal• Decide who to talk to / Know your audience• Figure out what the person knows / WIIFM• Practice the opening speech & request(ask) a

meeting• Prepare to handle doubters• Prepare to show & have the meeting• Follow-up: Thank-you’s, nurture connections and

keep track of contacts

Page 6: Business Networking Basics

– You know the people you like– You know what you want out of them– You know what you like to do

– So lets play . . .

Blind Date

Page 7: Business Networking Basics

Networking Toolkit

• Business Cards• Style and Clothing• Event Research• Make a plan• What can you do for nothing• Opening Speech

Page 8: Business Networking Basics

Building your network

• Good networkers are always on the look out for opportunities to meet and interact with people.

• The more people you meet, the better your chances of finding the information you need or the leads you want.

• Even if the person you meet can’t help you, they may know someone who can.

• Where?– Networking Events– Trade Shows– Online

Page 9: Business Networking Basics

The ‘elevator pitch’• Hook• What problem do I solve?• Who is my market?• Who is my competition?• What is my service, product, company or cause? • What is my competitive advantage?• Why should they care?• How do I make money? • Who is behind me?• Who is/has been using my product?• How can you demo it?• Request• Passion• About 150-225 words

Page 10: Business Networking Basics

Pitch yourself to a small group

Page 11: Business Networking Basics

Maintaining your network

• Following through• Re-establishing contact– This shows that you are dependable, responsive,

organised and courteous.• Contact Management– Facebook, LinkedIn, ..etc– Outlook

Page 12: Business Networking Basics

Online networking

Page 13: Business Networking Basics

My Online networking

Page 14: Business Networking Basics

Using your network

• There is no point building up your network if you are not going to use it.

• Introducing people• Making requests

Page 15: Business Networking Basics

The Team Network

• In teams, find out who knows the best:– A CEO– A Finance Director– A Sales Person– An Investor– A Mentor

– The most famous or successful wins!!!

Page 16: Business Networking Basics

And finally . . .

• Be prepared to deliver: any time, any where• Start with contacts that are safe to build

confidence• Not a quick fix to your next sale – make it part

of your life/work to build relationships• Use thought, sensitivity and preparation

Page 17: Business Networking Basics

The End

Page 18: Business Networking Basics

Networking Scavenger hunt

• Find a person who :– Younger than 21– Owns shares in one business– Uses facebook and twitter every day– A in their first name– Requires glasses to read– E is the first letter of their home town

– Always wanted a Barbie doll

– Started a business already

– Tv Star – Appeared on TV– Arrived via public transport– Rock Star - Has a Signature

Page 19: Business Networking Basics

If Needed

• Additional Exercise for groups to form a company based on their key personality straights

Page 20: Business Networking Basics

Exercise Five

• CEO Leadership• Finance Good with numbers• HR Good with people• Sales Persuasive and

confident• Marketing Good Presentation Skills• Operations Can make things

happen

Page 21: Business Networking Basics

Create a Team:

Page 22: Business Networking Basics

Effective communication

• Effective communication – A Pitch!• Meeting people• Building rapport• Getting to the point• Handing out business cards• Closing conversations

Page 23: Business Networking Basics

My Network