business models that work in mobile health
TRANSCRIPT
![Page 1: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/1.jpg)
1www.agamatrix.comwww.agamatrix.com
Business Models That Work In Mobile Health
Sonny VuChairman and Founder, AgaMatrix
SMS: 617-642-6226@SonnyVu
![Page 2: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/2.jpg)
2www.agamatrix.com
COMMERCIAL PARTNERS
130 EMPLOYEES (SALEM, NH)
INTELLECTUAL PROPERTY
ALL ABOUT MHEALTH
![Page 3: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/3.jpg)
3www.agamatrix.com
Demo Video
![Page 4: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/4.jpg)
4www.agamatrix.com
Games, useful
services, etc.
+
![Page 5: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/5.jpg)
5www.agamatrix.com
![Page 6: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/6.jpg)
6www.agamatrix.com Source: http://www.cdc.gov/diabetes/statistics
![Page 7: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/7.jpg)
7www.agamatrix.com
What can we do today?
Connected Health
Public Policy
Drug Discovery
![Page 8: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/8.jpg)
8www.agamatrix.com
Healthcare Costs Related to Disease
Source: http://bit.ly/ksigHF
![Page 9: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/9.jpg)
9www.agamatrix.com Source: http://bit.ly/lrkLf7
Non-ComplianceNon-Compliance
I didn’t fill my
prescription.
We filled our prescriptions.
![Page 10: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/10.jpg)
10www.agamatrix.com
$9B $20B $40B$30B
Potential Savings From Improvements
in Healthcare Quality and Safety
$100B Non-Adherence
Music Video Games Book PublishingOnline Ads
Source: http://bit.ly/El4R8
Source: http://bit.ly/mkY3PQ
Source: http://bit.ly/iPs8dH
Source:http://bit.ly/mR9l9o
Source: http://bit.ly/kBi2eO
![Page 11: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/11.jpg)
11www.agamatrix.com
Things you think about:
Market Need
Product Design
“Positioning”
Engineering
Marketing
Explosive Growth / “Virality”
VC Funding
Recruiting
Things you don’t think about:
(Until its too late)
Reimbursement
HCP Adoption
Clinical Studies
Regulatory Clearance
Outcomes Data
Adherence
Quality Systems and Audits
Customer Support
Manufacturing, (Actual) COGS
Litigation
![Page 12: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/12.jpg)
12www.agamatrix.com
What You Can SellHARDWARE
SOFTWARE
SERVICES
ADS
CONSUMABLES
DATA
![Page 13: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/13.jpg)
13www.agamatrix.com
Road BlocksHARDWARE • Infrequent Replacement
• Speed of Commoditization, low margins
SOFTWARE • Infrequent (paid) Upgrades• Low Barriers to Entry, Commoditization
SERVICES • Long Sales Cycles• High Churn Rates
ADS • Capturing Eyeballs• Regulatory/Small Digital Budgets
CONSUMABLES • Regulatory/Reimbursement Barriers• Manufacturing, IP Minefields
DATA • HIPAA/Privacy• Finding Buyers
![Page 14: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/14.jpg)
14www.agamatrix.com
Who will pay for what?
PATIENT
INSURANCE/COMPANIES/OTHER 3RD PARTIES
HARDWARE Yes, but… Yes, but…
SOFTWARE Heck no! No.
SERVICESYes, but a word of
warning Varies Wildly
ADS -- --
MEDICAL CONSUMABLE
SNo. Yes
DIETARY CONSUMABLE
SYes No.
DATA Haha! Best of luck to you!
![Page 15: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/15.jpg)
15www.agamatrix.com
Type 1 Patient: 365 days/year x 4-8 tests/day x 16¢ - 50¢/strip-------------------------$233 - $1460 / year
Meter cost ($20-$40) covered within a few weeks
~30-60 million people
Type 2 Patient: 365 days/year x 1 - 3 tests/day x 16¢ - 50¢/strip------------------------- $58 - $273 / year
Meter cost ($20-$40)covered within a few months
~240-270 million people
![Page 16: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/16.jpg)
16www.agamatrix.com…Aren’t In This Room (?)
Key Companies for mHealth
16www.agamatrix.com
![Page 17: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/17.jpg)
17www.agamatrix.com
Music Innovation Cost Music Retailers
![Page 18: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/18.jpg)
18www.agamatrix.com
Gaming Interaction
![Page 19: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/19.jpg)
19www.agamatrix.com
• $50B in Pharma products are going “Off Patent” in 2011-12
• Even after that destruction the Pharma industry will be worth $720B!
19www.agamatrix.com
What Opportunities Exist in $50B?
![Page 20: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/20.jpg)
20www.agamatrix.com
My goal as CEO is never to inaugurate
a new research and development
center.- Chris Viehbacher, CEO sanofi-aventis
Source: http://bit.ly/htou1n
”
“
![Page 21: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/21.jpg)
21www.agamatrix.com
Product Design
Philosphy & Tips
![Page 22: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/22.jpg)
22www.agamatrix.com
The Ideal Combination
&
![Page 23: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/23.jpg)
23www.agamatrix.com
We All Want to Believe
+50%!
![Page 24: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/24.jpg)
24www.agamatrix.com
Unsexy
![Page 25: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/25.jpg)
25www.agamatrix.com
Games for Diabetes
![Page 26: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/26.jpg)
26www.agamatrix.com
![Page 27: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/27.jpg)
27www.agamatrix.com 27www.agamatrix.com
![Page 28: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/28.jpg)
28www.agamatrix.com
![Page 29: Business Models That Work In Mobile Health](https://reader033.vdocuments.us/reader033/viewer/2022061201/546a4f77af79599c3b8b541e/html5/thumbnails/29.jpg)
29www.agamatrix.com
2011 Winner Life Science & Medicine Category
[email protected]@SonnyVu
Other 2010 Winners:Apple: iPad, iPhone 4
Daimler AG:Mercedes Benz SLS AMG Coupe